play store optimization
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Play Stores
Google Play is a digital distribution service, including a digital media store, the Google Play Store operated & developed by Google. It serves as the official app store for the Android operating system, allowing users to browse and download applications developed with the Android SDK and published through Google.
List of top mobile App Distribution platforms (App store)
iOS App Store Google Play Store BlackBerry World Windows Phone Store Amazon App store
On an average, 2371 New Apps are published every day.
Android – 47% iOS – 41% Windows Mobile – 12%
Apps published on various platforms
Play Store optimization?Play Store Optimization is the process of improving the visibility of a mobile app (Android, or Windows Phone app).Play store optimization is closely related to search engine optimization. Specifically, Play Store optimization includes the process of ranking highly in an play store's search results and top charts rankings.
Meta DataApp Title
App Description
App Icon
App Screenshot
Category
Keywords
App YouTube Demo
Other FactorsApp Reviews & Ratings
App Downloads
App TitlePut your main keyword in your app titleit will be helpful to improve your position (80-100 spots)
App DescriptionUse your keywords 5 times in your app description.
Focus on the first 160 characters of your app description
KeywordsOn the Google Play Store you want to make sure to repeat with a good frequency your main keywords.
KeywordsWhen choosing keywords to target for the best Google Play ranking, keep in mind three things.
•Download relevance – Will people actually search for this keyword, to download your app?
•Keyword ranking difficulty – Can your app rank in the top 10 for this keyword?
•Search traffic – How many people are searching for these Google Play keywords?
App Icon
Your product icon can make your success
Make sure your icon or logo clearly and creatively expresses your app.• Don’t include words• Don’t standard gloss • Simple is good & clear. • Stand out from the crowd.
For business apps, keep the icon consistent with the rest of your business logos, colors and style.
For games, make sure your icon reflects a key element of your game.
App Icon
Example
App Icon for ejainworld
App Icon for Webworld
App Screenshot
Making a beautiful design & screenshots of your app.
you want to have the best screenshots possible to convince potential users to download your app.
Give clear and detailed screenshots of your app and highlight all the best parts of your app with multiple screen shots.
App Screenshot
App screenshot-ejainworld
App Reviews & Ratings
Getting (good) review is the best promotional activity of marketing strategy.
Ratings are part of the rank & search algorithm, you want to do everything you can to get positive reviews.
App YouTube Demo
Having a demo/promo video on the Google Play Store.
you can add a YouTube video to promote your app.
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