play the lead. “envoy’s vision is to be the world leader in transportation products and related...

20
PLAY THE LEAD ENVOY

Upload: philippa-jacobs

Post on 28-Dec-2015

218 views

Category:

Documents


4 download

TRANSCRIPT

Page 1: PLAY THE LEAD. “Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

PLAY THE LEAD

ENVOY

Page 2: PLAY THE LEAD. “Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

“Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

continuous improvement driven by the integrity, teamwork, and innovation of Envoy people.”

Mission

"We win when the customer says we win." 

Officially there are Five Principles which the newly reorganized post-recessionary ENVOY company uses to guide its business, decisions and daily activities...

"Safety and Quality First

Create Life-Long Customers

Innovate

Deliver Long-Term Investment Value

Make a Positive Difference"

VISION AND MISSION

Page 3: PLAY THE LEAD. “Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

Actions and Values

At ENVOY, it is our actions -- in the global marketplace, in the local workplace, in the global community -- that define our corporate responsibility commitment.

While our largest and perhaps most direct community economic impact results from decisions about plant locations, employment levels and suppliers, we also address the health and vitality of global communities through financial contributions, in-kind donations and volunteer initiatives. With operations in more than 200 countries on six continents, ENVOY invests in projects dedicated to improving health, safety and education, and to addressing

needs for innovation and technology.

Our actions are guided by our values. Our values are not only our road map for corporate responsibility; they are the drivers of all our decisions and activity in all countries. They are, in essence, our code of conduct, our character

as a company and what sets ENVOY apart. We will be transparent in our implementation of these principles and provide information, which publicly demonstrates our commitment to them.

At ENVOY, corporate responsibility starts with our Core Values, especially the values of Integrity and Individual Respect and Responsibility. All corporate activities are measured against these values. Our values include the

Global Sullivan Principles, which we endorsed in 1999. ENVOY had the great privilege of having Reverend Leon Sullivan’s guidance as a member of the ENVOY Board of Directors for more than 20 years, beginning in 1970. His

legacy is that with great social benefit comes great responsibility; it is this responsibility we strive to meet globally every day.

We put our values into practice through our “Winning with Integrity” internal guidelines for employee conduct. These summarize important policies and legal obligations in the conduct of our business. “Winning with Integrity”

is part of ENVOY’s annual required employee web-based learning curriculum.

In summary, we are working to build innovative solutions to the challenges of community involvement and corporate responsibility every day, because we want to be the kind of company you trust – and the kind of company

you do business with repeatedly.

 

VALUES

Page 4: PLAY THE LEAD. “Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

ECLIPSEFOR THE ONES WHO LOVE THE LEAD

Page 5: PLAY THE LEAD. “Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

EVANSFEEL THE LUXURY

Page 6: PLAY THE LEAD. “Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

ENVIRONBECAUSE WE CARE

Page 7: PLAY THE LEAD. “Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

ENVISIONA FOOT AHEAD

Page 8: PLAY THE LEAD. “Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

AVANTITRY TO CATCH

Page 9: PLAY THE LEAD. “Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

ACURATHE BOLD RIDE

Page 10: PLAY THE LEAD. “Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

THE FEEL OF A LOUNGEBREATHE WITHIN

Page 11: PLAY THE LEAD. “Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

THE BUSINESS CLASS

Page 12: PLAY THE LEAD. “Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

THE COCKPIT

Page 13: PLAY THE LEAD. “Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

ENVOY Supplier Of The Year Award – 2011,2013

Special Recognition Award- 2012

ENVOY Service Parts Operations - Recognition Certificate for 12 Months of Shipping 100% On Time - 2011

2010 ENVOY Service Parts Recognition Award

Delivery Award - 2013

Gold Medal Achievement Award - 2012

Mark of Excellence Award- 2010

Gold Medal Achievement Award - 2012

SPEAR 1 - 2010

Award of Supplier Self Certification-2014

 

• Started in 2010 as the only dedicated direct CRM search resource for ENVOY.  In 2009 the team grew to have 5 dedicated Search Managers (including myself as the team lead). 

• Helped develop and participated in 3 ENVOY Worldwide training sessions about search. 

• Contributed to development of the contract with our SEO agency partner to get them fully integrated into all divisional site updates with both the creative and web implementation teams to ensure #1 organic results on all key terms. 

• Worked with Chevrolet and the ENVOY Shopping site to develop paid search only landing pages that created a better user experience for specific key terms included in their SEM campaigns. 

• Built relationships with each of the major search engines to ensure early inclusion into Alphas and Betas and to gain best practices for account optimization. 

• Developed many processes to help streamline communication, best practices, and workflow to create an eff icient working model across all 8 divisions and corporate initiatives for ENVOY. 

• Made recommendations to divisions based on analysis of their AdWords campaign performance that included creative revisions, keyword deletions, ad group reorganizations, and landing page enhancements. 

• Worked with the agency to develop a robust strategy for optimizing local/dealer paid search campaigns and help drive traff ic back to the dealership. 

• Worked with centralized Global teams to help deploy digital best practices to other regions.

• Created A/B testing to gain learnings and insight into best practices to implement across the automotive category. 

• Looked outside of traditional search marketing to digital overall to understand new technologies to apply to marketing plans (ie, Google Content Network, YouTube Advertising, Yahoo! Rich Media Ads, Mobile, Social Media and Behavioral Targeting).

AWARDS AND ACHIEVEMENTS

Page 14: PLAY THE LEAD. “Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

EMPLOYEE DATABASE

Page 15: PLAY THE LEAD. “Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

At the new ENVOY, we are passionate about designing, building and selling the world’s best vehicles.  This vision unites us as a team each and every day and is the hallmark of our customer-driven culture.  Our story starts on

November 18, 2010, when we completed the world’s largest initial public offering, emerging with a solid financial foundation that enables us to produce great vehicles for our customers and build a bright future for employees,

partners and shareholders. Making the world’s best vehicles can only happen with the world’s greatest employees.  We take great pride in our work, and take great care to deliver exceptional cars and a positive ownership

experience to our customers around the world.

At the new ENVOY, we make a strong commitment to our customers, employees, partners and other important stakeholders.  We state proudly our five principles that guide us in everything we do:

1.Safety and Quality First

2. Create Lifelong Customers

3.innovate

4. Deliver Long-Term Investment Value

5. Make a Positive Difference

 

 

The ENVOY team shares a passion for customers and a competitive spirit that drives us to excellence. Our culture -- one which represents diversity, inclusion, mutual respect, responsibility and understanding -- welcomes fresh

perspectives and varied experiences.

 

 

The ENVOY Foundation helps us achieve this goal by strengthening communities across the United States through investments in education, health and human services, environment and energy, community development and

worldwide disaster relief effort

WHY OUR CARS SHOULD BE BOUGHT

Page 16: PLAY THE LEAD. “Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

DETROIT AUTO EXPO

Page 17: PLAY THE LEAD. “Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

CONCEPT CARSTHE FUTURE IS YOURS

Page 18: PLAY THE LEAD. “Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

CONCEPT

Page 19: PLAY THE LEAD. “Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

THE NEXT GEN

Page 20: PLAY THE LEAD. “Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through

NEXT STEP- MINI SUC