play the lead. “envoy’s vision is to be the world leader in transportation products and related...
TRANSCRIPT
PLAY THE LEAD
ENVOY
“Envoy’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through
continuous improvement driven by the integrity, teamwork, and innovation of Envoy people.”
Mission
"We win when the customer says we win."
Officially there are Five Principles which the newly reorganized post-recessionary ENVOY company uses to guide its business, decisions and daily activities...
"Safety and Quality First
Create Life-Long Customers
Innovate
Deliver Long-Term Investment Value
Make a Positive Difference"
VISION AND MISSION
Actions and Values
At ENVOY, it is our actions -- in the global marketplace, in the local workplace, in the global community -- that define our corporate responsibility commitment.
While our largest and perhaps most direct community economic impact results from decisions about plant locations, employment levels and suppliers, we also address the health and vitality of global communities through financial contributions, in-kind donations and volunteer initiatives. With operations in more than 200 countries on six continents, ENVOY invests in projects dedicated to improving health, safety and education, and to addressing
needs for innovation and technology.
Our actions are guided by our values. Our values are not only our road map for corporate responsibility; they are the drivers of all our decisions and activity in all countries. They are, in essence, our code of conduct, our character
as a company and what sets ENVOY apart. We will be transparent in our implementation of these principles and provide information, which publicly demonstrates our commitment to them.
At ENVOY, corporate responsibility starts with our Core Values, especially the values of Integrity and Individual Respect and Responsibility. All corporate activities are measured against these values. Our values include the
Global Sullivan Principles, which we endorsed in 1999. ENVOY had the great privilege of having Reverend Leon Sullivan’s guidance as a member of the ENVOY Board of Directors for more than 20 years, beginning in 1970. His
legacy is that with great social benefit comes great responsibility; it is this responsibility we strive to meet globally every day.
We put our values into practice through our “Winning with Integrity” internal guidelines for employee conduct. These summarize important policies and legal obligations in the conduct of our business. “Winning with Integrity”
is part of ENVOY’s annual required employee web-based learning curriculum.
In summary, we are working to build innovative solutions to the challenges of community involvement and corporate responsibility every day, because we want to be the kind of company you trust – and the kind of company
you do business with repeatedly.
VALUES
ECLIPSEFOR THE ONES WHO LOVE THE LEAD
EVANSFEEL THE LUXURY
ENVIRONBECAUSE WE CARE
ENVISIONA FOOT AHEAD
AVANTITRY TO CATCH
ACURATHE BOLD RIDE
THE FEEL OF A LOUNGEBREATHE WITHIN
THE BUSINESS CLASS
THE COCKPIT
ENVOY Supplier Of The Year Award – 2011,2013
Special Recognition Award- 2012
ENVOY Service Parts Operations - Recognition Certificate for 12 Months of Shipping 100% On Time - 2011
2010 ENVOY Service Parts Recognition Award
Delivery Award - 2013
Gold Medal Achievement Award - 2012
Mark of Excellence Award- 2010
Gold Medal Achievement Award - 2012
SPEAR 1 - 2010
Award of Supplier Self Certification-2014
• Started in 2010 as the only dedicated direct CRM search resource for ENVOY. In 2009 the team grew to have 5 dedicated Search Managers (including myself as the team lead).
• Helped develop and participated in 3 ENVOY Worldwide training sessions about search.
• Contributed to development of the contract with our SEO agency partner to get them fully integrated into all divisional site updates with both the creative and web implementation teams to ensure #1 organic results on all key terms.
• Worked with Chevrolet and the ENVOY Shopping site to develop paid search only landing pages that created a better user experience for specific key terms included in their SEM campaigns.
• Built relationships with each of the major search engines to ensure early inclusion into Alphas and Betas and to gain best practices for account optimization.
• Developed many processes to help streamline communication, best practices, and workflow to create an eff icient working model across all 8 divisions and corporate initiatives for ENVOY.
• Made recommendations to divisions based on analysis of their AdWords campaign performance that included creative revisions, keyword deletions, ad group reorganizations, and landing page enhancements.
• Worked with the agency to develop a robust strategy for optimizing local/dealer paid search campaigns and help drive traff ic back to the dealership.
• Worked with centralized Global teams to help deploy digital best practices to other regions.
• Created A/B testing to gain learnings and insight into best practices to implement across the automotive category.
• Looked outside of traditional search marketing to digital overall to understand new technologies to apply to marketing plans (ie, Google Content Network, YouTube Advertising, Yahoo! Rich Media Ads, Mobile, Social Media and Behavioral Targeting).
AWARDS AND ACHIEVEMENTS
EMPLOYEE DATABASE
At the new ENVOY, we are passionate about designing, building and selling the world’s best vehicles. This vision unites us as a team each and every day and is the hallmark of our customer-driven culture. Our story starts on
November 18, 2010, when we completed the world’s largest initial public offering, emerging with a solid financial foundation that enables us to produce great vehicles for our customers and build a bright future for employees,
partners and shareholders. Making the world’s best vehicles can only happen with the world’s greatest employees. We take great pride in our work, and take great care to deliver exceptional cars and a positive ownership
experience to our customers around the world.
At the new ENVOY, we make a strong commitment to our customers, employees, partners and other important stakeholders. We state proudly our five principles that guide us in everything we do:
1.Safety and Quality First
2. Create Lifelong Customers
3.innovate
4. Deliver Long-Term Investment Value
5. Make a Positive Difference
The ENVOY team shares a passion for customers and a competitive spirit that drives us to excellence. Our culture -- one which represents diversity, inclusion, mutual respect, responsibility and understanding -- welcomes fresh
perspectives and varied experiences.
The ENVOY Foundation helps us achieve this goal by strengthening communities across the United States through investments in education, health and human services, environment and energy, community development and
worldwide disaster relief effort
WHY OUR CARS SHOULD BE BOUGHT
DETROIT AUTO EXPO
CONCEPT CARSTHE FUTURE IS YOURS
CONCEPT
THE NEXT GEN
NEXT STEP- MINI SUC