play+ - turn on the android market in china

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2013 2014 2015 2016 2017

Mobile gaming revenue (2013-‐2017)China US

Newzoo : China to overtake US as world’s largest Mobile gaming market by 2016

US$10 billion

24%China Android

China’s Android market is virtually unreachable

GooglePlay76%

ANDROID GAMING REVENUE

700MActive Devices

$3.6BnGaming Market

China’s Android market is so hard to enter, that it is nearly impossible for foreign developers to access.

Top local game in China uses western elements

• It is chart topping game in China.• It is developed by local team.• It’s target market is China.• It uses western elements in both words and sounds.• People like it even they don’t know what “Amazing!” means.

International games are popular in China

• Clash of Clans is an international successful title.• COC hasn’t landed in China Android Market yet, players can not play COC without VPN in China on Android.• BUT COC still saw massive downloads in China Android.

16M downloads fromBaidu

9M downloads fromXiaomi

13M downloads from360

But only 3 of GooglePlay’s top 20 games published in China Android• Every gaming company in the world cares about China.• Then what is the real obstacle?

Everything is blocked in China

• No GooglePlay in China.• All Google services are blocked.• No Gapps are pre-‐installed.• 100+ app stores instead.

• No facebook and twitter.• No global social network works in China.• Local SNS: Wechat, Momo, QQ.

• A lot of 3rd party android app store.• 360 , Baidu, Wandoujia, Yingyongbaoand etc.

• Every Android phone manufactures own an app store.• XiaoMi, Huawei, Oppo, Vivo, Meizu, Lenovo, Oneplus and etc.

• Advertising network.• Gamer community.• Superapps.

Hundreds of APK distribution channels in China

Maybe partner with a local publisher ? But …

• Great Market• But HARD to break in

Drawbacks of Local Publisher

• Picky : Only Want Games with Massive Proven Success.• Slow : At Least 4 months to Get to End Users.• Take a Big Cut of Revenue.• Share Your Source Code with Others.• A Lot of Work : Hundreds of Packages to Deliver.

Is there a simple effective way to China’s Android?Yes, Play+ is.

Play+

• Play+ is NOT a publisher.• Open platform for China’s Android market : ANY game can be published.• Quick : Turn on your China Android Market in 2 WEEKS.• NO source code needed.• APK Transform Tech : • No app store SDK integration needed.• Adapt China’s Android app stores automatically.

• 100+ China android app stores supported.• Low cost : 4 easy steps to publish your game.

• Step3 -‐Configure• Login GooglePlay by Oauth for configuration

• Step2 -‐ Upload• Upload GooglePlay APK of your game

• Step1 -‐ Register• Go to https://play.plus• Register for a Play+ developer account for free

• Step4 – Publish• Just click the “Publish” button

Case Study

Tutorial : APK transform working automatically

Automatically generate different APKs with different SDK and published on different app stores

OPPO

360 BAIDU

UC

HUAWEI

LENOVO

TENCENT

WANDOUJIA

XIAOMI

Tutorial : Get your earnings every month

Comparison to Local Publishers

Play+ Publishers

Availablity Any Game Chosen GameBy Publishers

Cost on Revenue (excluding channel fee) ≤ 5% ≥ 50%

Speed ≤ 2 weeks ≥ 4 months

Source Code NOT Needed Some of them Need

App Store SDK Integration Done by Machine Done by Game Developer

More than Distribution

• Play+ Promotion Service.• Promotion ads buying service.• Gaming media networking service.

• Play+ Game Optimization Service.• Tips Pro : Game optimization advice for your game from Chinese Professional.• Network : Transparent to game developer network optimization in China.• Review collecting : Aggregate reviews from different app stores for your game.

About Us -‐ Beijing Prism Cloud Bridge Tech Corp., Ltd.

• 2014 – We invented APK transform technology• Providing SAAS Service for Chinese game developers to do app store SDK integration.• Named “棱镜SDK” aka “PrismSDK”• website http://www.ljsdk.com• Helped more than 300 games with SDK integration.

• 2015 – We release self-‐publishing platform Play+• Website: https://play.plus

• Contact • [email protected]• [email protected]

Thanks!