playcer
DESCRIPTION
TRANSCRIPT
PLAYCERCHECK-IN GAME SERVICE &
LOCATION-BASED GAME PLATFORM
Hi! My name is Dennis Crowley. I will tell you
why FaceBook Places are boring and Foursquare is
real game.
@ playcer
You can find these
really cool badges!!
Play with this awesome iPhone application.
It’s really interesting to see where you are (if you don’t know and where your friends)!
Another Big Thing –
our Tips!
You can become a
Mayor or be on the
top (but only 1 week)
@ playcer
You can
check-in here.
You can
check-in here!!
Even wash-house
could be an
interesting Place!
Only check-in here.
+1 and you happy!
But the best idea – to become Mayor of
this Place – forever!
@ playcer
You can
check-in here.
You can
check-in here!!
Even wash-house
could be an
interesting Place!
Only check-in here.
+1 and you happy!
But the best idea – to become Mayor of
this Place – forever!
@ playcer
Even on Bus stop
Even for cats
Gaming everywhere!
@ playcer
http://www.slideshare.net/loyoyo/gamification-summit-2011-presentation-m2-research-final
Web 3.0 is the Age of Influence
Game and sex is at the heart
of human activity.
40% of FaceBook users play
games every day.
175M Americans play in
games.
Tthe number of hours
that gamers world-wide have
spent playing “World of
Warcraft” alone adds up to
5.93 million years
http://www.danpink.com/archives/2011/01/factoids-of-the-day-game-not-over@ playcer
Is it new Reality?
This is not World of Warcraft. This is Reality. It’s my territory
and you can’t be a Mayor here!
Pavel D.Great Orc, 70 levelMayor of Vkontakte
Marc Z.Super Orc, 170 levelMayor of PARC
Mace of Mark139 gold8 power10 magic
Play World of Warcraft, in reality, or
create your own game: add your own
quests, awards, artifacts, virtual
characters. Earn gold, level-up,
improve skill, discover new places and
meet real people!
What is Playcer?
@ playcer
Playcer 101• Challenges and Places
• Artifacts and rewards
• Levels and Points
• Builder, API, Platform
@ playcer
Challenges (Quests)
Think about challenges like Quests, Trips or Routes.
It’s a task which you have to complete. Challenge is
a route consisted of series of places bind by one
story. By doing actions in each place you are
approaching to small victory. You are going to the
Big Victory by doing small challenges. We use this
term because non-game routes/quests are also very
important for Playcer Universe.
@ playcer
Artifacts, Gold, Rewards
• Artifacts – items which you can find in different places or on
the streets. You can collect them, exchange, sell or use for
completing tasks.
• Gold - game money. You can find gold by accident or earn
by doing challenges.
• Reward – as any loyalty system or check-in service Playcer has
own system of rewards and engagement instrument.
@ playcer
Levels and points
• Levels and points is a measuring tool of
your success. By doing challenges or other
actions you can earn points and reach
new levels. Higher levels disclose new
abilities!
@ playcer
Home page
@ playcer
Activity
Stream
Profile
Progress Bar
Map
Nearby
places
Check-in• “Check in” is boring in existing location services.
We suggest next generation of location and
social services where dynamic is more
important than static. Our “checkins” reflect
this concept.
• After checkin you can find item, gold, earn
points or meet Virtual Characters and Talk to
them (as in a real games). Creator of
Challenge choose what you should do here.
Some actions are available only after checkins
and have some special items.
@ playcer
@ playcer
Place Challenge
Builder, API, Platform@ playcer
As on YouTube million people share
own videos As Playcer will
contain millions of peoples’ voices
It’s really important: SCVNGR allows creation only paid
unlimited quests. It couldn’t get all advantages of
wikinomics and crowdsourcing. Foursquare doesn’t have
an ability to add creative content.@ playcer
Builder
Playcer allow you to build your own Challenges, Places,
Artifacts, Rewards, Virtual Characters by using web-interface.
You can create a short story or very long one, add different tasks
or puzzles, order, define complexity. Also you even can create
Virtual Character that will be on the streets and will wait to
speak to travelers. Playcer is the mediator between real and
virtual life. Only you can define what this Universe will be like!
You can use Playcer to create travel trips, tell stories, create fun games, play in Dozor, Encounter with our state-of-the-art
interface.
@ playcer
API and Platform
Next step – is API and building Platform for developers. API
allows to create own features more flexible, intellectual and
interesting.
1 2 3Web builder: create
own challenges, rewards, places,
NPC, etc.
API: create own features, server,
logic, rules - a wide variety of games.
Platform: own scripts, real-time, Game as a Service
@ playcer
Business Model
• Virtual goods and virtual money
• Branded challenges, items, etc.
• Location-based advertising
• Commission from Developers
@ playcer
Business ModelVirtual money: users will pay for buying virtual goods and to improve their
progress, buy virtual food (like in SecondLife for example). Expected
global revenue generated by the virtual goods industry in 2010 is $7,3B
http://techcrunch.com/2010/12/31/the-year-in-virtual-goods-by-the-
numbers
Branded feature and partnership: companies will be able to create their
branded quests (challenges) and pay us for promoting. Additional
features: branded pages, items, places and analytics for improving and
handling game dynamics. ($1M is revenue of SCVNGR,
http://techcrunch.com/2009/12/11/scvngr-scavengr-hunts/ .
Commission: after launching API developers and designers can create
custom-built games (like application on Facebook) that will be built in
Playcer Universe. Also Players will spend money in games – developers
will give commission.
Some notes about markets of social games -
http://www.insidesocialgames.com/2009/11/23/the-latest-stats-on-
zynga-new-traffic-revenue-and-a-1-billion-valuation/@ playcer
Users Funding
Foursquareis a LB social network that incorporates gaming elements.
5M $21.4M
Gowallais a LBS that helps people keep up with their friends, share their favorite places, find and exchange items, discover the world around them.
~500K $10.4M
Booyahis dedicated to creating new forms of entertainment to the masses by bringing together elements of the real
world and the digital world (Real-World Gaming).
3.1M (MyTo
wn)
$29.5M
SCVNGRis part game, part game platform. Playing SCVNGR is all about going places, doing challenges and earning points.
800K $19M
Parallel KingdomLocation-based MMORPG
unk unk
Competitors
PLAYCERBut
Not just quests, game or platform!
- is
New paradigm…
Game dynamice for real life
Future
Experts anticipated that game dynamics and gamification would
also be applied to health care, financial services, transportation,
government, employee training, and other activities. Main Global
Goal of Playcer – generate challenges mostly in this area.
Playcer makes Foursquare look like
Justin Bieber’s song!
@ playcer
