playground - 8th february

Playground – Friday 8/2/13

“A loose collection”Cool Executions or digital game changers

Reprise@y0z2a or G+ “Andrew Hughes”

http://twitter.com/y0z2a

https://plus.google.com/109574602332396519806/posts

Triple J – Warmest or Hottest 100

Vs.

92% Accurate | 10/10 for Top 10 Songs | 5 of Top 10 in Correct Position | And…

http://warmest100.com.au/list/

http://www.abc.net.au/triplej/hottest100/12/

http://newsfeed.time.com/2013/01/25/macklemores-thrift-shop-is-first-indie-hit-to-top-charts-in-nearly-two-decades/

Postcode Targeted Ads… on TV!

• There are circa 29m Postcodes in the UK

• Sky have stated intent to offer postcode targeted TV ads by July

• Yield from $24 to $568 per customer for Sky

• The funniest part was on the SMH

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/9840486/BSkyB-to-tailor-adverts-to-users-depending-on-postcode.html

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/9840486/BSkyB-to-tailor-adverts-to-users-depending-on-postcode.html

http://www.smh.com.au/world/broadcaster-to-tailor-ads-depending-on-viewers-postcodes-20130201-2dpzd.html

Selling Like Hot Raspberry Pi’s

• It is a Raspberry Pi – a computer the size of a cigarette packet

• Originally thought to sell only 1000-5000 units it has ticked over it’s 1m units

• Brought by “hobbyists” and more professional users, it has been a shining light for micro hardware computing

• It’s pretty powerful

• There are supercomputers on the way in Kickstarter too

http://www.raspberrypi.org/

http://www.youtube.com/watch?feature=player_detailpage&v=e_mDuJuvZjI

Coke Chase

And then the controversy

http://www.cokechase.com/index.html

http://www.youtube.com/watch?v=6uFQAqwbwSg

http://www.cinemablend.com/new/Coke-Super-Bowl-Ad-Cops-Out-By-De-Gaying-Priscilla-Queen-Desert-35517.html

The Value Of Testing

Obama Vs. Romney Do you want to know about my $60m experiment?

http://blog.optimizely.com/2010/11/29/how-obama-raised-60-million-by-running-a-simple-experiment/

http://blog.optimizely.com/2013/01/31/this-team-has-data-not-opinions-ab-testing-at-the-romney-campaign/

Actual Facebook Graph Searches, Your Photos & Shtuff

http://actualfacebookgraphsearches.tumblr.com/

Superbowl

The decent ads (in my opinion) were from: The Auto Manufacturers (again) but Tivo said…

http://www.youtube.com/user/adblitz?feature=inp-yo-SPB

http://www.youtube.com/watch?feature=player_embedded&v=KvxZcULxfKw



Twitter and Data Visualisation

http://tweetmap.it/http://tweetping.net/

Data is Beautiful

http://tweetmap.it/

http://tweetping.net/

http://tweetping.net/

http://www.informationisbeautiful.net/

Audi – taking internet mainstream

We’re Off To See…

http://www.findyourwaytooz.com/

Thank youTwitter: @y0z2ahttp://searcheverywhere.net

http://searcheverywhere.net/

playground - 8th february

Documents

controversy http

smh http

data visualisation http

tampermonkey script

photos shtuff http

major label http

adweek adblitz http

postcode targeted ads