PLAYKEY FOR IPTV & BROADBANDAmaze your customers with games!

MARKET INTRODUCTION

Worldwide Games Market

TV / Console+4,5%

Cloud gaming segment

Cloud gaming segment

$29.0 Bn

Handheld-24,1% YoY

$1.8 Bn

Casual Webgames-7,5% YoY

PC / MMO+4,2% YoY

$26.7 Bn

Mobile Phone+23,7%

$26.7 Bn

Tablet+6,4% YoY

$9.8 Bn

$5.2 Bn

29%

5%10%

27%

2%

27%

2016 Total

+8,5% YoY$99.6 Bn

GAMING BECOMES EXPENSIVE

Playing Games is a Hardware Challenge

A lot of gamers are not ready to buy a console and pay for an each game

US $~500 US $~1500

US $~50 US $~60

US $~500

65Gb 14 Hours=with 8 mbps Broadband

Downloading Game is a Challenge

PLAYKEY FEATURES

How Playkey Works

Overall latency 90msGamepad

Server

PC, Mac, SmartTV

Internet

Game launcheson Playkey server

Internet 5-15 Mbps video stream

Control commands

User gets onlyvideo stream

Only Top Content

Playkey brings AAA-games and popular MMOs to the TV screen

150 games and counting(3-4 new games montly)

Moscow

Bratislava

London

Offices Servers

Playkey Geographical Presence

Darmstadt

Tampere

San-Francisco

PLAYKEY & OPERATOR COOPERATION

Game companies take most of the revenue without sharing

with the carrier

Game publishers

91,5 b$ per year In 2015

Carrier

Carriers are Becoming a Pipe

ARPU

Quality of Service Huge marketing abilities

Access to customer wallet

Reroute traffic for low latency and terminate lost packets .

Upsell gaming services for it’s customers.

Charge customer with a monthly subscription

integrated to the tariff.

Carriers Can Provide Turnkey Advantages for Gaming Industry

PLAYKEY• Special offer with a discount

• Revenue share with the carrier

• Marketing impact

• Landing page branding

CARRIER• QoS & traffic prioritisation

• Integration with tariff

• Marketing impact

• Carrier web site gaming page creation

Playkey & Carrier Gaming Service Overview.

Playkey is a cloud gaming solution that allows you to play modern, top-rated games on low-performance PCs and laptops, as well as iMacs and MacBooks.Playkey's mission is to make games available to any user and device connected to the Internet.

Playkey developed its own versatile cloud gaming platform and client. The games are run on a powerful remote server. The user's system transmits control commands and receives back a video stream of the game. The video is seamless and fast, just like when watching a video online. Playkey uses Nvidia GRID as a hardware solution to ensure the best image quality.

Playkey brings you top-quality content by collaborating with major game publishers all over the world. At Playkey, we are passionate about games and believe that content is essential.

Carrier logo Services Tariffs Roaming Support

Internet Entertainment Calls SMS Actions

PL AY

Carrier Site

Playkey is ready to rent hardwarefrom the carrier or deploy it’s servers in carrier DC

Infrastructure Partnership

GPU SERVER

CARRIER DATA CENTER

Set-top box integration

PLAYKEY SERVERS

POWERED BY PLAYKEY

PLAYKEYAPP

WEBAPI

CLIENTAPI

USBCARRIER

MIDDLEWARE

CARRIER BILLING

BUSINESS MODEL AND INTEGRATION

Business models

White label

Turnkey cloud gaming solution

Middleware integration

Web portal and solution for IPTV/OTT

Revenue share + integration fee

Playkey branded application

Integration with Playkey weband Smart TV solutions

Revenue share

Playkey branded app

Revenue sharing model

Carrier — 70%

$7000 per monthWallet — 5%$500 per month

Playkey — 30%

$3000 per month

1 000 Users = $10 000 per month

Hardware — 55%$5500 per month

Marketing — 10%$1000 per month

EGOR GURJEVCEO, Playkey Founder

egurjev@playkey.netskype: egurjev+7 962 910 46 70

EARN ON GAMES WITH PLAYKEY