playon - marketing plan for android app
TRANSCRIPT
![Page 1: PlayON - MARKETING PLAN FOR ANDROID APP](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef3c091a28ab4c438b463b/html5/thumbnails/1.jpg)
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PlayON Step Out & Play ON
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EXECUTIVE
SUMMARY
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THESE DAYS ITS
HARD TO FIND
PEOPLE TO PLAY
GAMES,WORKOUT
AND FOR OTHER
RECREATIONAL
ACTIVITIES
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So I came up with an
idea to create an app to
serve all the needs
required for recreational
activities.
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YOU NAME IT
WE HAVE IT ONE STOP
DESTINATION FOR ALL
YOUR RECREATIONAL
NEEDS
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SITUATIONAL
ANALYSIS
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STRENGTH
ALL NEEDS
ASSOACIATED WITH
RECREATION SERVED
IN ONE APP
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WEAKNESS
1. COMPETITIVE
MARKET
2.FUTURE
PROFITABILITY
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OPPORTUNITY
GROWING
MARKET AND
DEMAND
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1. RECOGNITION
2. MAKING TIE-UP
WITH SMALL AND
BIG RECREATIONAL
SERVICE PROVIDERS
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1. FIND NICHE
2. START SMALL
3. RELEASE EARLY AND
TEST
4. INTEGRATE LATEST
TECHNOLOGY
5. KEEP ON INNOVATING
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CUSTOMER SEGMENTS
1. YOUTHS
2. WORKING CLASS
3. TRAVELLERS
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COMPETITION
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POINT OF PARITY (POP)
1. INVITE FRIENDS
2. JOIN DIFFERENT
GAMES
3. BOOK
PLAYGROUNDS,GYMS,
COACHES ETC
4. SCHEDULE YOUR
ACTIVITIES.
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POINT OF DIFFERENCE
1.RECREATIONAL MERCHENDISE STORE
2.TRACK DAILY ACTIVITIES (LIKE
WORKOUT TIME,CALORIES BURNED)
3.INTERACT WITH SPORTS
PROFESSIONAL
4.LIVE UPDATE OF LOCAL AND
INTERNATIONAL RECREATIONAL
GAMES
(FOOTBALL,ATHLETICS,BASKETBALL)
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COLLABORATORS
1.RECREATIONAL STORES
2.RECREATIONAL
TRAINEES/PROFESSIONALS
3.ADVERTISING AGENCIES
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VALUE PROPOSITION
1.EASY OF USE
2.CUSTOMER
SATISFACTION
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TACTICS
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OFFERINGS FREE
-INTERACT WITH FRIENDS
-FIND OUT ACTIVITIES GOING
-LIVE UPDATE OF RECREATIONAL
EVENTS/GAMES
-REVIEWS AND RATING
-TRACK PROGRESS AND SCHEDULE ACTIVITIES
-SHARE ACTIVITIES THROUGH SOCIAL MEDIA
PREMIUM
-PURCHASE RECREATIONAL MERCHENDISE
-BOOK PLAYGROUNDS,GYMS,TRAINEES ETC
-INTERACT WITH SPORTS PROFESSIONALS
-START YOUR OWN MERCHENDISE E-STORE
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PRICING -0.5 CENTS FOR EACH
INTERACTION WITH SPORTS
PROFESSIONALS
-2% COMMISSION FROM
MERCHENDISE SELLERS ON
EACH PURCHASE
-MONTHLY 5 DOLLAR RENT
FOR E-STORE
-WITHIN TWO DAY DELIVERY
OF PRODUCTS PURCHASED
FOR EVERY CUSTOMER WHO
ARE READY TO PAYS 5
DOLLARS EARLY
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1.FREQUENT CUSTOMERS
WILL BE OFFERED
DISCOUNTS
2.BEST RATED
MERCHENDISE WILL BE
RATED AS TRUSTED
SUPPLIERS
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COMMUNICATION
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VARIOUS OFFERS
AND REWARDS
WILL BE OFFERED
IN FIRST THREE
MONTHS
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IMPLEMENTATION
-INTEGRATE TO ALL
RECREATIONAL EVENTS
-PROVIDE DELIVERY
EVERYEHERE
-INCLUDE ALL REMOTE
AREAS
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CONTROLS 1.BUDGETING
2.CUSTOMER
FEEDBACKS
3.SALES TARGET
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DISCLAIMER CREATED BY SHAHABAS SHAMSAD, NATIONAL INSTITUTE OF TECHNOLOGY TRICHY,
DURING A MARKETING INTERNSHIP UNDER PROF. SAMEER MATHUR, IIM LUCKNOW