playscience forham millenial parents & tech march2014
TRANSCRIPT
Millenial Parents & Technology
Graphic: Carlos Monteiro/AdWeek Graphic: Carlos Monteiro/AdWeek
We are an insights, strategy and product group that empowers organizations to better understand and engage kids, families, the next generation of consumers and their communities.
INTRODUCTION! WHO WE ARE!
INTRODUCTION! AREAS OF FOCUS!
We connect the dots!
Print & Digital Publishing Cable, TV & Film
Non-profits & Associations
Real World & Digital Integration
Digital Entertainment & Consumer Products
Education & Global Citizenship
INTRODUCTION! APPROACH!
We employ an interdisciplinary, consumer-driven approach to brand, product and business building – based on our unique breadth and depth of experience, perspectives and network.
Product Road-mapping Multi-platform Development
Product Testing UI & UX Design
Monetization Instructional Design
& Evaluation
Brand & Franchise Creation Brand Expansion & Re-positioning
Curriculum Development & Integration
Youth & Family-Targeted Content Development
Product Strategy &
Development
Qualitative & Quantitative Research
Global Consumer & Audience Panel
Biometric Testing
Consumer Insights & Trends Consulting
Insights Programs & Innovation Workshops
Research, Insights & Innovation Brand &
Content Development
Strategic Development
Partnerships & Distribution
MILLENIALS! MULTIPLATFORM MOMS!
Gaming is “me” time
Spend money on apps if they: 1) Make my life easier
2) Help my kid in school
Use social media to crowdsource parenting tips
Most mobile shop
MILLENIALS! DIGITAL DADS!
Spend money on apps if they: 1) Enhance their experience
2) Foster creativity & success in their kids
Want more gaming
“we” time
Want to be spoken to as
Dads
Primary tech decision makers
MILLENIALS! PERSONALIZED PARENTING!
1/2 have wearable
tech
Gaming is family
entertainment Consider
their smart phones non-negotiable
Use SVOD services for them and their kids “Binge
watch” differently
Prefer crowdfunding & tech-based
donations
