playthe.net eie london 2015
TRANSCRIPT
How many people spent “quality time” at pubs and bars in London?
Yesterday,
529
809
412
653
280
710
201
412
371
545
18-‐25 25-‐35 35-‐45 45-‐55 >55 AGE
Data of 17th of November 2015 Source: playthe.net
3.599.128 audience
We know how many people were at bars in Spain
3
The Next Generation On-Off Digital Media Company Javier Martinez de Irujo Director of Corporate Development [email protected]
EIE London ‘15
4
Your Brand
Audience Cluster
Reach your target
WHAT? HOW? WHY?
TOP OF MIND
Network e>play
Free WiFi
Reporting
Big Data
5
Process
Big Data OOH
6
Digital – Mobile – Big Data Helps the digital out of home knowledge
e>plays
> 4.500
Audience
3.669.412 per day
Financials
Users
> 53.000
Digital OOH Market
U.K. ‘15
$ 1 bn
Currently in Spain, Portugal and Hong Kong
> 20.000
2015
$11,6 bn
2020
$20,0 bn
2015p Revenues € 7,3 m Ebitda € 1,9 m
Big Data Events
> 1.264 mil.
2018p Revenues € 61,6 m Ebitda € 29,5 m
>
7
Business Model BIG DATA TELECOMMUNICATION
Network HARDWARE&SOFTWARE ADVERTISING
LONG TAIL: > 5.000 customers BIG BRANDS: AGENCIES:
LONG TAIL: > 350 customers
8
Growth roadmap
0
8.000
4.000
0
2013 MAY 2014 DEC. 2014 2015 2020
600
3.500
8.000
210.000
Initial Investment
FOUNDERS € 1,3 m
Financial investors
SEED € 2,1 m
EARLY STAGE € 2,2 m
GROWTH € 5 - 10 m
Design Development
Testing
Software
Investment in development
Network of displays
Big Data
More Network
Agencies/ Big Brands
Consolidation Spain
International: Hong Kong
U.K.
Revenues
€100bn Displays
210.000 Company Value
€ 1000bn
€ 3,3 m € 7,3 m € 100 m REVENUES
9
Enrique Ruiz: Ad Sales Director
Javier Martinez de Irujo: Director of Corporate Development
A global and multidisciplinary team
Luis Miguel Vindel: CEO & co-founder
Fernando Jiménez: CCO & co-founder
Benjamín Castrillo: CTO & co-founder
Venancio de Nárdiz: Chief Operating Officer
We are building up the next “Google” Out of Home company, do you want to be part of playthe.net?
