PLAYWIN

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About Playwin Playwin facts Playwin Lotto Kitty Transparency

Marketing Edge Marketing @ Playwin Activities

Internet & SmS Channel About MyPlaywin.Com Card How to Play? How to Claim Winnings?

ABOUT PLAYWIN

PLAYWIN is a part of the ESSEL GROUP (www.esselgroup.com) which is the promoter of leading companies like ZEE TV, ZEE News, Essel Propack Ltd, Essel World, DISH TV, and DNA.

PLAYWIN pioneered Online Lotteries in India in 2002

Players can play through Point-Of-Sale terminals, SMS and Internet - www.myplaywin.com

PLAYWIN Lotto Kitty: Thursday Super Lotto, Saturday Super Lotto and Thunderball are widely recognized brands

PLAYWIN FACTS

Since Inception, PLAYWIN has notched cumulative sales turnover of INR 160 billion (USD 3.55 billion)

Since Inception, PLAYWIN has contributed more than INR 4.2 billion (USD 93 million) to the various State Governments

PLAYWIN has created 87 Jackpot Winners and over 3200 Lakhpatis (1 Lakh = INR 100,000) apart from millions of other prize winners

The highest Jackpot paid out was INR 17.29 Crores (USD 4 million), an amount unheard in Indian Lottery

PLAYWIN offers SIX weekly Lotto games, apart from digit games The Minimum Guaranteed Jackpot of these Lotto games is above

INR . 5 crores (USD 1.1 million) per week

PLAYWIN LOTTO KITTY

Jackpot - Rs. 1 Cr. Every Tuesday Jackpot - Rs. 2 lakhs Every Day

Jackpot - Rs. 2 Cr. Every Saturday

Jackpot - Rs. 2 Cr. Every Thursday

Jackpot - Rs. 5 lacs. Every Friday

Jackpot - Rs. 10 lacs. Every Friday

TRANSPARENCY

Complete Online system for generation of lottery tickets

Internationally accepted Format of games Format of games approved by the

Government before launch Draws are conducted in the presence of

Government officials

Strategy, Awards, ActivitiesTHE MARKETING EDGE

MARKETING

Highest Marketing Spend amongst all Lottery Companies PLAYWIN is one of the most recognized brands in India PLAYWIN games also enjoy a high brand recall PLAYWIN has won several National Awards for its

creative advertising campaigns The popular marketing magazine “4Ps” has rated

PLAYWIN as one of the best start-up brands in India PLAYWIN uses all media vehicles like Print, Outdoor,

Television for its advertising

4 PS MAGAZINE SURVEY

AWARDS

PLAYWIN won FOUR awards at the “ ABBY AWARDS 2007”:

Playwin Radio Campaign : Abby Gold

Playwin TV Commercial Campaign : Abby Silver

Playwin Foundation Adoption Campaign (Print) : 2 Abby Silvers

MARKETING ACTIVITIES

Brand Management ATL Route

PR campaigns and Articles Release, Release, Release, Article

TV Commercials Radio Spots Hoardings LIVE telecast of Results

BTL Route In shop Branding and Pos (Posters, Danglers, etc…) Regular result Ads via the Print Medium Organizing and Sponsoring Social Events

MARKETING ACTIVITIES

Introduction of Games and Product Enhancement ATL Route

TV Commercials Radio Spots PR Campaign:

Release, Article BTL Route

In shop Pos: Promotion posters, danglers, etc.. Terminal Flash : Promo message across 10,000 PLAYWIIN terminals in

the country Customer Promos: Free Gifts Trade Schemes: Schemes for Distributor & Retailers On-Ground promotions: Teams of promoters going in the market to

present PLAYWIN offerings to customers

MARKETING ACTIVITIES

Introduction of Games and Product Enhancement ATL Route

TV Commercials Radio Spots PR Campaign:

Release, Article BTL Route

In shop Pos: Promotion posters, danglers, etc.. Terminal Flash : Promo message across 10,000 PLAYWIIN terminals in

the country Customer Promos: Free Gifts Trade Schemes: Schemes for Distributor & Retailers On-Ground promotions: Teams of promoters going in the market to

present PLAYWIN offerings to customers

MARKETING ACTIVITIES

Reward and RecognitionTrade (The Playwin Distributor and

Retailer Family)Regular Awards: for High Selling Retail OutletsTrade Scehmes, incentivizing the Operator,

Reatiler and Distributor

MARKETING ACTIVITIES

Reward and Recognition Customers

Rewards Gifts: Festive Gifts rewarded to regular customers. Internet:

10% Cash back Schemes on Lotto Games. Free Play offers

Recognition Prize felicitation:

Grand Ceremony, where Bollywood celebrities Meet, Greet and Felicitate the PLAYWIN Winners.

Hall of Fame: Inclusion in the Playwin Winners Club

HOARDINGS

Displays In Prominent Areas

Displays behind Buses & Rickshaws

Brand Management

IN SHOP BRANDING

Shop Branding POS: Posters, Result

Sheets

Brand Management

SPONSORSHIP: CSR ACTIVITY & EVENTS

Sponsorship of Mid day Meals

Supporting NGO’s Organizing Blood Ba

nks Derby Sponsorship

Brand Management

Details, MyPlaywin Card, Play Procedure

INTERNET & SMS (57575) CHANNEL

INTERNET & SMS CHANNELS

All PLAYWIN games are available on internet and mobile platform.

All transactions processed through the MyPlaywin.Com Card.

Over 600,000 registered users. More than 10,000 transactions daily* Approx. 20,000 regular players contribute to 80%

of the sale. Approx 2 million page views per month: 90% are

from the Play Panel and Results pages.

MYPLAYWIN CARD

Stored Value (CUG) pre-paid card, Available in prefixed and customized denominations*

Unique/ Convenient , SMS Internet SAFER BET - lower denominations reduce risks Economical:

MyPaywin.Com card gives full value of money ‘0’ additional cost to end consumer. It is in par with cash in this

regard but still risk-free. Privacy Protected:

No additional information required to get the card No information to be disclosed upon purchase.

HOW TO PLAY• Myplaywin.com • User needs to register

herself/himself on the site

• Once registered the user can login into the site

• Select the game he/she wants to play

• Place the bet for the selected game

• Put in the Myplaywin Card A/c no. & password

• Submit the bet• Users get the TSN, Draw

details, Betline & Myplaywin Card Balance

• Playwin @ 57575• Every game has a keyword• E.g. SLT- Thursday Super

Lotto• User need to go the create

message mode• Type <GameCode><Numbers

of the bet> <Myplaywin Card A/c No.> <Pw>

• SLT 01 23 34 12 42 49 12345678901 1234

• Send it to 57575• Users gets a response

message with the TSN, Draw details, Betline & Myplaywin Card Balance

THANK YOU