plc1 worksheet a18 - amazon s3 · twitter feed 30 mins no no no yes! leave comments on blog posts...
TRANSCRIPT
One of the biggest obstacles we face when growing our business is learning where to focus our efforts – and, of course, what activity we need to limit.
We all know endlessly checking our sales dashboards and fiddling around on Twitter is unlikely to lead to more readers or sales… but what about everything else?
This worksheet is designed to help you implement the formula I introduced in Video 1 of your free training series.
Now, on to business…
The 3 Step Formula to grow your audience and business online is:
TRAFFIC + CONVERSIONS + ENGAGEMENT = SALES
In other words – if you have a marketing system that can turn traffic (eg, visitors to your books and websites) into subscribers and fans, then follow up with tons of valuable content to build engagement and lead people towards the sale – you will make generate more revenue.
Which means, when you analyze your day-to-day marketing activities, each task must meet one or more of the following 3 objectives:
(1) Drive more traffic to your books or websites (2) Convert more traffic into email addresses (3) Measurably improve engagement with your outbound
communications
THE 3 STEP FORMULA
If your time is spent on things that don’t meet any of the 3 objectives above, you can be sure your time would be better spent elsewhere.
There’s a great acronym you can use: WIBBOW
Which means “Would I Be Better Off Writing”?
If your task for the day doesn’t measurably achieve at least one of the 3 obejctives, then… yes. You would.
The table below will help you get that focus – so that your precious non-writing time is spent on activities that will measurably grow your business.
Fill in the empty boxes with tasks you complete on a regular basis, then use the column headings to determine whether these tasks are worthwhile, or whether you’d be better off focusing elsewhere.
I’ve filled in a few to get your started ☺
TASK
TIME SPENT
DRIVE TRAFFIC?
CONVERT TRAFFIC TO
EMAIL ADDRESSES?
MEASURABLY IMPROVE
ENGAGEMENT?
WIBBOW?
Check my sales
dashboard
20 mins NO NO NO Yes!
Check my Twitter Feed
30 mins NO NO NO Yes!
Leave comments
on blog posts
15 mins NO NO NO Yes!
Trawl a few forums
45 mins NO NO NO Yes!
TASK
TIME SPENT
DRIVE TRAFFIC?
CONVERT TRAFFIC TO
EMAIL ADDRESSES?
MEASURABLY IMPROVE
ENGAGEMENT?
WIBBOW?
Improve my website
functionality
25 mins NO YES YES No – all good
Send out a survey to my audience to
find out what makes them tick
60 mins NO NO YES No – all good
Run a book giveaway
and ask my fans to share
with their friends
60 mins YES YES YES No – all good
TASK
TIME SPENT
DRIVE TRAFFIC?
CONVERT TRAFFIC TO
EMAIL ADDRESSES?
MEASURABLY IMPROVE
ENGAGEMENT?
WIBBOW?
TASK
TIME SPENT
DRIVE TRAFFIC?
CONVERT TRAFFIC TO
EMAIL ADDRESSES?
MEASURABLY IMPROVE
ENGAGEMENT?
WIBBOW?
Don’t worry if you can’t fill the whole form out – this exercise is designed to get you thinking about your marketing activities in the right way.
Coming up in Video 2 (heading your way soon) I’m going to show you some simple methods to put the 3 step formula into practice – so you can grow your audience without burning out.
Until then – here’s to your success!
Nick Stephenson