plc1 worksheet a18 - amazon s3 · twitter feed 30 mins no no no yes! leave comments on blog posts...

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One of the biggest obstacles we face when growing our business is learning where to focus our efforts – and, of course, what activity we need to limit. We all know endlessly checking our sales dashboards and fiddling around on Twitter is unlikely to lead to more readers or sales… but what about everything else? This worksheet is designed to help you implement the formula I introduced in Video 1 of your free training series. Now, on to business… The 3 Step Formula to grow your audience and business online is: TRAFFIC + CONVERSIONS + ENGAGEMENT = SALES In other words – if you have a marketing system that can turn traffic (eg, visitors to your books and websites) into subscribers and fans, then follow up with tons of valuable content to build engagement and lead people towards the sale – you will make generate more revenue. Which means, when you analyze your day-to-day marketing activities, each task must meet one or more of the following 3 objectives: (1) Drive more traffic to your books or websites (2) Convert more traffic into email addresses (3) Measurably improve engagement with your outbound communications THE 3 STEP FORMULA

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Page 1: PLC1 Worksheet A18 - Amazon S3 · Twitter Feed 30 mins NO NO NO Yes! Leave comments on blog posts 15 mins NO NO NO Yes! Trawl a few forums 45 mins NO NO NO Yes! TASK TIME SPENT DRIVE

One of the biggest obstacles we face when growing our business is learning where to focus our efforts – and, of course, what activity we need to limit.

We all know endlessly checking our sales dashboards and fiddling around on Twitter is unlikely to lead to more readers or sales… but what about everything else?

This worksheet is designed to help you implement the formula I introduced in Video 1 of your free training series.

Now, on to business…

The 3 Step Formula to grow your audience and business online is:

TRAFFIC + CONVERSIONS + ENGAGEMENT = SALES

In other words – if you have a marketing system that can turn traffic (eg, visitors to your books and websites) into subscribers and fans, then follow up with tons of valuable content to build engagement and lead people towards the sale – you will make generate more revenue.

Which means, when you analyze your day-to-day marketing activities, each task must meet one or more of the following 3 objectives:

(1) Drive more traffic to your books or websites (2) Convert more traffic into email addresses (3) Measurably improve engagement with your outbound

communications

THE 3 STEP FORMULA

Page 2: PLC1 Worksheet A18 - Amazon S3 · Twitter Feed 30 mins NO NO NO Yes! Leave comments on blog posts 15 mins NO NO NO Yes! Trawl a few forums 45 mins NO NO NO Yes! TASK TIME SPENT DRIVE

If your time is spent on things that don’t meet any of the 3 objectives above, you can be sure your time would be better spent elsewhere.

There’s a great acronym you can use: WIBBOW

Which means “Would I Be Better Off Writing”?

If your task for the day doesn’t measurably achieve at least one of the 3 obejctives, then… yes. You would.

The table below will help you get that focus – so that your precious non-writing time is spent on activities that will measurably grow your business.

Fill in the empty boxes with tasks you complete on a regular basis, then use the column headings to determine whether these tasks are worthwhile, or whether you’d be better off focusing elsewhere.

I’ve filled in a few to get your started ☺

Page 3: PLC1 Worksheet A18 - Amazon S3 · Twitter Feed 30 mins NO NO NO Yes! Leave comments on blog posts 15 mins NO NO NO Yes! Trawl a few forums 45 mins NO NO NO Yes! TASK TIME SPENT DRIVE

TASK

TIME SPENT

DRIVE TRAFFIC?

CONVERT TRAFFIC TO

EMAIL ADDRESSES?

MEASURABLY IMPROVE

ENGAGEMENT?

WIBBOW?

Check my sales

dashboard

20 mins NO NO NO Yes!

Check my Twitter Feed

30 mins NO NO NO Yes!

Leave comments

on blog posts

15 mins NO NO NO Yes!

Trawl a few forums

45 mins NO NO NO Yes!

Page 4: PLC1 Worksheet A18 - Amazon S3 · Twitter Feed 30 mins NO NO NO Yes! Leave comments on blog posts 15 mins NO NO NO Yes! Trawl a few forums 45 mins NO NO NO Yes! TASK TIME SPENT DRIVE

TASK

TIME SPENT

DRIVE TRAFFIC?

CONVERT TRAFFIC TO

EMAIL ADDRESSES?

MEASURABLY IMPROVE

ENGAGEMENT?

WIBBOW?

Improve my website

functionality

25 mins NO YES YES No – all good

Send out a survey to my audience to

find out what makes them tick

60 mins NO NO YES No – all good

Run a book giveaway

and ask my fans to share

with their friends

60 mins YES YES YES No – all good

Page 5: PLC1 Worksheet A18 - Amazon S3 · Twitter Feed 30 mins NO NO NO Yes! Leave comments on blog posts 15 mins NO NO NO Yes! Trawl a few forums 45 mins NO NO NO Yes! TASK TIME SPENT DRIVE

TASK

TIME SPENT

DRIVE TRAFFIC?

CONVERT TRAFFIC TO

EMAIL ADDRESSES?

MEASURABLY IMPROVE

ENGAGEMENT?

WIBBOW?

Page 6: PLC1 Worksheet A18 - Amazon S3 · Twitter Feed 30 mins NO NO NO Yes! Leave comments on blog posts 15 mins NO NO NO Yes! Trawl a few forums 45 mins NO NO NO Yes! TASK TIME SPENT DRIVE

TASK

TIME SPENT

DRIVE TRAFFIC?

CONVERT TRAFFIC TO

EMAIL ADDRESSES?

MEASURABLY IMPROVE

ENGAGEMENT?

WIBBOW?

Page 7: PLC1 Worksheet A18 - Amazon S3 · Twitter Feed 30 mins NO NO NO Yes! Leave comments on blog posts 15 mins NO NO NO Yes! Trawl a few forums 45 mins NO NO NO Yes! TASK TIME SPENT DRIVE

Don’t worry if you can’t fill the whole form out – this exercise is designed to get you thinking about your marketing activities in the right way.

Coming up in Video 2 (heading your way soon) I’m going to show you some simple methods to put the 3 step formula into practice – so you can grow your audience without burning out.

Until then – here’s to your success!

Nick Stephenson