#pledgeourselves sg cares ndp campaign€¦ · resources from ndp 2020 and sg cares amplify...
TRANSCRIPT
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#PledgeOurselves
SG Cares – NDP Campaign
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Pledge Ourselves
• Inspire Singaporeans to take ownership of our country’s future and play their part to build a strong society together
Intent
• Call upon all Singaporeans to care for, pledge themselves to, and take actions for worthy causes
Mission
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Pledge Ourselves Narrative
● Driven by partners under the SG Cares movement in celebration of National Day
“The Pledge is a symbol of our nationhood and commitment to build a Singapore that we are proud of. In celebration of the National Day, we can reflect on our success, pledge ourselves and take action with a sense of common purpose. Regardless of race, language or religion, we can care for each other, and act together as a people to achieve happiness and progress for Singapore, our home.”
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Key Messages
• Caring for others is the Singapore Spirit and our national identity
• We can care through our daily life routines and interactions with people
• Volunteering can be designed to fit into our priorities and lifestyles
• Together, we can play a part, big and small, to make Singapore a more caring and inclusive home for all.
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Get Involved!Select a pledge
• Refer to the NDP website (to be launched in May 2020) for pledge suggestions
• URL to be provided when the site is live
Plan a project
• Sign up for an initiative with an NDP partner (through the NDP website) or plan your own community project
• Share community projects details with the Pledge Ourselves Secretariat
Take Action
• Execute the community project
• Upload images with the hashtag #PledgeOurselves #SGCares
Culminate
• All efforts will lead up to the pledge moment on 9 Aug
• Pre-schools are encourage to send in their pledges on NDP distributed pledge cards by mid-Jul
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Pledge examples for project planning
Pledge ideas for children could include:
• Help a friend with a task
• Share something with your friend
• Show appreciation
• Pick up litters around the school
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Pre schools can consider
partnering with an NDP partner or organising your
own projects
Pledge Process Flow when the NDP Website is Up
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Resources from NDP 2020 and SG Cares
Amplify
• Leverage NDP’s efforts to extend reach of partners’ initiatives
• Network of over 50 participating organisations
Connect
• Match initiatives with interested individuals and groups, as well as prospective corporate sponsors.
Activate
• Provide a coherent narrative for the various efforts
• Physical and online activations leading up to the pledge movement for partners to join
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Start Small Dream Big
Messages
• Every child is a part of and can contribute to Singapore
Action
• Start Small Dream Big Projects can support and amplify the Pledge Ourselves campaign
Publicity
• Provide NDP platforms to show case efforts by pre-schools through Pledge Ourselves campaign
• e.g. Video to document projects, social media shout outs
Partnership
• Provide link ups with Volunteer Centres or any other partners to help plan activities
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Overview of Campaign Narrative and key messages of #Pledge Ourselves
• Carried through media engagement, publicity channels, NDP show and partners
Mass Engagement• Schools & Pre-schools • GetActive! SG• Grassroots & CDC celebrations
Targeted Engagement and Matching• Corporate and SSA Engagements • OSF and AEP recipients • Other identified partners, e.g. ACE Seniors
Key Platforms for Pledges and to Take Action• SG Cares App, Giving.sg, MOL App, ActiveSG App , Start Small Dream Big
Pledge Ourselves through Sports
Pledge Ourselves with Neighbours
Inclusive Celebrations Corporate Pledges
Key messages
Engagement & Partners
Sub Themes (illustrative)
Platforms to take action
Project Data to be shared with the secretariat
• No. of partners and participants in programmes, events etc• Volunteers and volunteering hours• Donations raised • Pledges and acts of care
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Interested Pre-schools to contact:
NDP POC• Ng Bing Geng
SG Cares Office POC• Quek Shi Ping
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Scan QR Code
Download SG Cares App
or
Connect with us
THANK
YOUwww.sgcares.sg
@singaporecares