plen session: personal branding with linkedin
DESCRIPTION
Presentation to the Public Leadership Education Network at their 360 Summit in DC. Learn more about PLEN at http://plen.org.TRANSCRIPT
Linkedin Stats
300 million active users (100M in U.S. alone)
187,000,000 unique visitors per month
Found in 200 countries and territories
Available in 20 languages
Average user spends 17 minutes per month
DID YOU
KNOW?
What’s your elevator pitch?
20 Minutes to a New You:
Writing your Unique Headline
Gather with 2-3 others at your table
Jot down keywords that describe what you do
Get others’ feedback and input
Turn those keywords into a short phrase that
describes who you are and what you do
Voila! You have a customized Linkedin headline!
5 Keys to Linkedin Success
An up-to-date profile, including job experience and summary
Posting and sharing content (just like you do on other social networks!)
A clear profile photo that’s easily recognized as you
Contact information that’s going to get to you
Others’ feedback and approval
Looking nerdy in
Google Glass!
New Linkedin Features
Linkedin Connections and Connections mobile app
Professional gallery for your profile; add videos,
photos, documents and presentations
Showcase projects that you’ve completed Contact
information that’s going to get to you
School courses, test scores, volunteering info,
publications and more
Did you know: Linkedin has
stats about your profile?
Let’s Stay in Touch!
• Follow me @CarChickMWB on
• Linkedin.com/in/melbat
• Check out my latest blogs on
BeCarChic.com