Hello my name is...’Written by Brian Daniels.Directed by Dr Bernie C Byrnes

#hellomynameis... is an internationallyrecognised campaign encouragingperson-centred, compassionate carethrough meaningful communication -both verbal and non-verbal. Thecampaign was initiated by the late DrKate Granger and her husband, ChrisPointon. Kate was cared for by St Gemma’sHospice Leeds during the latter stages ofher illness until her death on 23 July2016. To commemorate the 40thanniversary of the founding of StGemma’s Hospice, the award-winningplaywright, Brian Daniels, wascommissioned to write a play about Kateand Chris’s journey, before, during andafter Kate’s cancer diagnosis. The play tells the story of personalheartbreak, resolve and determination to

make the world of healthcare a better place. You will laugh, youwill cry but most importantly you will never forget that it’s thelittle things that make a difference.

Sue – Sue TonksSue Tonks delivers Leadership,Management and Networking workshopswith unforgettable comedy moments.Her knowledge and tips on how to getthe best from your Leadership andNetworking experiences have given herInternational acclaim.For the past 16 years Sue has gainedpraise as an International Trainer andSpeaker where her regular clients include

London Business School, Said Business School Oxford and a hostof top legal firms, banks and accountancy firms. “Working with hospices is a fabulous way to help busy Hospicesachieve more, helps me give back to such a fabulous provisionacross the country” Sue’s energetic and fun approach creates along lasting impression and people take away many invaluableskills to help them be more confident and successful at all socialoccasions, life and in business.

Stephen PidgeonStephen likes to claim he’sunemployable, but before setting upTarget Direct with Pauline Lockier andNick Thomas, he had created theimmensely successful Fundraising Unitwithin Brann Direct Marketing and hadworked with several other marketingagencies. Rarely did he ever venture intothe commercial world and, when he did,he always regretted it! He is, first and

foremost, a fundraiser.Platform speaker, teacher and consultant, Stephen also providescreative and strategic support to charities worldwide. He has aspecial interest in the way charities treat, or often sadly, mistreat,their supporters. He is a visiting Professor for Plymouth University’s HartsookCentre for Sustainable Philanthropy and trustee of developmentagency VSO. Stephen writes in the UK sector press and is arecipient of the Institute of Fundraising’s Lifetime ContributionAward. His first book How to love your donors…to death waspublished in 2015 and, more recently, he has contributed to theworld’s definitive anthology on legacy marketing.

Eamonn O’Neal CEO St Ann's Hospice who will beaccompanied by Anne-Marie Wynne, Head ofFundraising, St Ann's Hospice

Sharing the vision;- Working with your directors for agreater fundraising future Eamonn joined St Ann’s in July 2016from his previous role as GroupManaging Editor of Trinity Mirror’sregional publications. Eamonn is alsoDeputy Lieutenant of Greater Manchesterand is an established broadcaster, havingworked in TV and radio for more than 35

years. He continues to present regular programmes on BBC RadioManchester. Eamonn was previously Chair of Trustees at St Ann’sand has been a governor at the Manchester MetropolitanUniversity and Sale Grammar School. He was the Chair ofTrafford Youth Trust and is currently the inaugural Chair of theSalford Diocesan Communications Commission.

Plenary Speakers

“Now, here, you see, it takes all the running you can do, to keep in the same place.

If you want to get somewhere else, you must run at least twice as fast as that!” – The Queen of Hearts (Alice in Wonderland)

Our 2019 Conference is based at Carden Park Hotel and Spa in

Cheshire. Home to Lewis Carroll and his magical Alice in

Wonderland. We invite you to join several hundred fellow

hospice fundraisers on a journey to explore the mad crazy world

of fundraising. We will be showcasing inspirational fundraising

ideas, sharing great practice and gleaning hits and tips from our

industry gurus. Our aim with conference 2019 is for you to return

to your hospice with at least one fantastic idea, solution or

understanding of our manic but rewarding work. We want you to

return to your hospice with that one little bit of magic!

Jane Thompson and Maxine ArmstrongNW Regional Representatives and Conference Leads

“You know what the issue is with this world? Everyone wants some magical solution to their problem and everyone refuses to believe in magic.”

– Lewis Carroll

Introducing your 2019 NAHF Conference…

Programme Monday 25th March 9.30am Registration, exhibitors and networking

10.40am Welcome

10.50am NAHF Chair

11.00am Speed networking in income stream groups

11.20am Plenary

12.05pm Workshop 1

1.05pm Lunch Exhibitors and networking

1.50pm Word from sponsor 1

2.00pm Word from sponsor 2

2.10pm Word from sponsor 3

2.20pm Workshop 2

3.20pm Coffee, exhibitors and networking

3.50pm Plenary

4.30pm Workshop 3

5.30 pm Watch firewalk, check into rooms

7.15pm Drinks reception

7.45pm Gala Dinner and Fundraising Awards ceremony

Tuesday 26th March

8-8.30am Breakfast

8.30-9.15am Visit exhibitors to ensure you have all your

signatures to win big money

9.15am Plenary 3

10.00am Workshop 4

11.00am Coffee exhibitors and networking

11.30am Sponsor 4

11.40am Sponsor 5

11.50am Workshop 5

1.00pm Lunch, Exhibitors and networking

1.45pm Plenary 4

2.20pm Back into your income stream networking group

2.40pm Conference conclusion

and intro to Conference 2020

2.55pm Workshop 6

4.00pm Conference closed

4.15pm Mini buses depart for Crewe to arrive for 5.30pm

earliest train. Rush hour traffic means we must

allow time for bad traffic

These terms and conditions apply to bookings made bydelegates wishing to attend the annual conference organisedby the National Association of Hospice Fundraisers (NAHF)and are subject to review from time to time.

1. PaymentsAll bookings made prior to the conference must be paid in full toguarantee registration. Once payment has been received, an emailconfirmation and a receipted invoice will be sent. If payment isnot made at the time of booking, registration will be provisional.Bookings received less than two weeks before the conference datecan only be paid online.

2. Early Bird RateIn order to qualify for any ‘early bird’ rates, booking and paymentmust be received before the deadline date listed in the conferencemarketing material.

3. Substitutions & Cancellations Delegates may nominate an alternative person from theirorganisation to attend up to 10 working days prior to the start ofthe event, at no extra charge. Should substitution not be possible,refunds will apply as follows: 8 to 12 weeks prior to start of event: 50% of the delegate fee 2 to 8 weeks prior to start of event: 25% of the delegate fee 2 weeks or less prior to start of event: no refundAll substitutions and cancellations must be received in writing tothe conference organiser. Any delegates who do not arrive, or whodepart early will not be eligible for any refund.

4. AccommodationPriority for accommodation at the main conference venue will begiven on a first come, first served basis, subject to availability.Should the main venue not have sufficient rooms toaccommodate all delegates an alternative hotel will be sought. Inthe unlikely event of no alternative being available delegates willbe advised and a solution agreed.

5. Alterations to Programme -Cancellation/Postponement of Event1. NAHF reserves the right to make alterations to the conferenceprogramme, venue and timings.2. In the unlikely event of the programme being cancelled byNAHF, a full refund will be made. Liability will be limited to theamount of the fee paid by the delegate.3. In the event of it being found necessary, for whatever reason,that the conference is being postponed or the dates beingchanged, the organisers shall not be liable for any expenditure,damage or loss incurred by the delegate.

6. Speakers, Workshop Facilitators and ExhibitorsViews expressed by speakers and workshop facilitators are theirown. NAHF cannot accept liability for advice given, or viewsexpressed, by any speaker or workshop facilitator at theconference or in any material provided to delegates. Exhibitorattendance does not constitute an endorsement of such companyor supplier by NAHF. Nor does NAHF accept any responsibilityfor any business undertaken with any exhibitor.

7. Photography & Filming For promotional purposes, there may be a professionalphotographer and video production taking place during theconference. Delegates who do not wish to be filmed or recordedshould advise the photographer or video technicians directly.

8. TravelNAHF would appreciate travel arrangements being madewherever possible to ensure that delegates remain at conferenceuntil the close of business.

Please contact the conference organisers or your local NAHFExecutive Representative if you have any query regarding theseterms and conditions.

Booking Terms & Conditions

Workshops

We have a varied selection of workshops over the two days of our 2019 conference. Here is some information to help you decideon which sessions to choose.

Workshop 1. Monday 25th March 2019, 12.05pm1A. CHIN CHIN TO GIN! Facilitator: Jane Thompson St Luke’s Hospice and Nick Gent RDWines.Subject Area: CommunityAudience Level: All levelsShould you get swept up in the Gin phenomenon? Learn how St Luke’s Cheshire Hospicecreated AT30 gin™ with the support of RDW (wine merchants and TRCreative). Follow thewhirlwind that saw AT30 gin sell out in less than 6 weeks and hear how it created bothincome and new relationships for the hospice. A chance to taste from the last remainingbottle and discover how AT30 (the journey continues) gin will be back again in 2019.

1B. FOCUS ON FUNDRAISING FROM THE COMMUNITYFacilitator: Gill Jolley, Achieve Consultants Ltd.Subject Area: CommunityAudience Level: Beginners & IntermediateYour job is to fundraise from the community but, at times, this can feel totally overwhelming.There’s such a lot of ‘community’ out there in your Hospice’s catchment area! This sessionwill help you to have some focus and consider what segments in the community areappropriate for different activities and help you not just to be reactive but proactive as well as.

1C. THE DREAM 10 STRATEGY - HOW TO WIN VALUABLE STRATEGICCORPORATE PARTNERSHIPSFacilitator: Rob Wood, Brightspot FundraisingSubject Area: CorporateAudience Level: All levelsThere are many things which make corporate fundraising difficult, but in the CorporatePartnerships Mastery Programme we share techniques which solve them. In this highlightspackage I will share:

• How to decide which companies would give you a far greater chance of success – your Dream 10• How to persuade these ideal partners to meet you – 3 proven techniques• The one ESSSENTIAL ingredient to any successful approach

1D. POWER OF INFLUENCING SKILLSFacilitator: Sue TonksSubject Area: LeadershipAudience Level: Intermediate & ManagementIn this workshop we will look at how we can best influence others with ourcommunication. The Workshop will cover:

• Identifying your own management, communication and motivational style. • Using this method to establish how to influence others actions.• Achieving results through others.• Practical methods to bring people to our way of thinking.• Developing influencing skills to achieve improved results from others. • Understanding how best to communication to others to achieve results by understanding how they think.

1E. ST LUKE’S HOSPICE PLYMOUTH GARDEN SCHEMEFacilitator: Wayne MarshallSubject Area: Events/CommunityAudience Level: GeneralYour hospice garden scheme will grow...They have been a traditional feature in British fundraising calendars for decades, but canthey really make a difference? Learn how to expand the potential of your Open Gardenscheme, discover the perfect platform for combining community engagement with realincome generation. You can excite and inspire your supporters, build on donor numbers,volunteers, and cash donations. Explore hidden pathways leading to further community,legacy, corporate and regular giving fundraising. Join us for a unique insight into one of theUK's most successful hospice Open Garden schemes. In 9 years the scheme moved from£27,000 in 2010 & 2011 (combined) to £128,500 in 2017 & 2018 (combined).

1F. GRANTS & TRUSTS Facilitator: Claire Warner ConsultingSubject Area:MiscellaneousAudience Level: All levelsFoundation grant-making in the UK is now at a record £2.7 billion. The UK has nearly13,000 grant-making foundations, which come in all shapes and sizes, offering support tocauses ranging from research on the human genome to repairing village halls. However,with competition for these funds also being at a record high, how do you identify who youcan approach? And when you've identified them, what do you ask for and how? And howdo you maximise your chances of success?This session offers answers to all of the above and provides useful links to other resources.

Workshop 2. Monday 25th March 2019, 2.20pm2A. DANCE YOURSELF TO PROFITFacilitator:Maria Passarello & Grace Wood, Bolton HospiceSubject Area: EventsAudience Level: Beginners & IntermediateMaria and Grace from Bolton Hospice will be sharing the success of their Strictly Learn toDance event, including how they have grown net income from £15,000 in 2013 to £52,000in 2018. They’ll reveal their top tips for making the most of this event (and the pitfalls toavoid!), for anyone thinking of introducing Strictly to their fundraising calendar, orwanting to take their event income up a notch.

2B. GIN & JAMMIESFacilitator: Heather MansonSubject Area: Events and CommunityAudience Level: All levelsGin & Jammies was the brainchild of Rhona Baillie, CEO of The Prince & Princess of WalesHospice. This fun-filled day saw 250 ladies of Glasgow come out in their best jammies andenjoy an afternoon of food, fashion and most importantly, gin! Come to this inspiringsession where Heather Manson, Director of Fundraising will take us through the journey ofthis innovative new event and how it led us to our spin-off campaign ‘Gin & Jammies atHome in our community.

2C. CAPITAL APPEALSFacilitator: Ash Gilbert, Pebble BeachSubject Area: CorporateAudience Level: All levelsBuilding a Dream: Insights from 10 years of Capital Appeal Fundraising for HospicesAs the nature of hospice care changes, many hospices are finding their premises no longermeet the needs of their community. A new build is a one-off chance to raise money,awareness and can be a springboard into stronger revenue fundraising. Pebblebeach, theUK’s leading hospice fundraising agency, have been part of numerous capital appeals overthe last 10 years. In this session Ash Gilbert will look at some highs (and lows) and shareexperiences that will help you plan and deliver your capital campaign.

2D. MAXIMISE YOUR BRANDFacilitator: Lynsey Edwards & Mike Lawson, TR CreativeSubject Area: MediaAudience Level: All levelsThis workshop will explore the importance of outlining a strong brand strategy, thenutilising digital marketing to put the newly defined messages out in the public domain, inorder to increase hospice income.Outlining clearly defined messages to answer questions such as, what is the problem you’retrying to fix and why does that matter now?We will show a variety of case studies of large charity rebrands, discuss their websites andcommunications and highlight areas that can be applied to smaller hospices.Finally we will explain how social media can be utilised to share these newly definedmessages in highly targeted ways, by maximising facebook and Instagram advertising.

2E. HOW TO CREATE AN EMPOWERED, ACTION-TAKING CULTUREFacilitator: Rob Wood, Brightspot FundraisingSubject Area: LeadershipAudience Level:ManagementThe world we operate in is completely different to the 20th Century - and relentlesstechnological advances mean the environment will keep changing. Unless we createcultures where people truly focus on the donor and are encouraged to use their initiative,we will fail to inspire loyal, generous support.As part of the Commission on the Donor Experience, we sought out excellent leaders tofind out how they’ve created teams that are donor-focussed and empowered. Modernleaders act less like a chess master and more like a gardener. Using numerous examples, inthis energising session Rob explains The Three Keys to leading in this way.

2F. ENGAGING & RETAINING DONORS Facilitator:Morag Fleming, Head, Alan Clayton ConsultantsSubject Area:Miscellaneous Audience Level: All levelsAt a time when finding new donors is becoming more difficult it is even more importantthat we keep those that we have got. Developing supporter journeys that engage anddelight donors will help to build their support. This session will look at the key elementsof a supporter journey, how to develop stories to bring your donors closer to your causeand how to make your donors feel good about supporting you.

WorkshopsWorkshop 3. Monday 25th March 2019, 4.30pm3A. TIME4CHANGEFacilitator: Cliff Mann, Times 4 ChangeSubject Area: EventsAudience Level: All levels Workshop description A firewalk is the most inspirational journey you will everundertake. The decision to walk across the coals is dramatically life changing. Not becauseyou have decided to firewalk in itself, but because you have consciously decided not to letyour fear inhibit your actions. Once you take the power away from fear, there is reallynothing stopping you. After all if you can walk safely across hot coals what else is possible?This session will teach you how to be in control of your emotions and give you the abilityto feel more of what you wish for on a day to day basis. Would you like to be happier,more confident, assertive, calm? Then this is the workshop for you! Delegates please be aware this is not a presentation on how to run a firewalk. If you sign up for thisworkshop you will be doing the motivational training with Cliff and you will then go outside anddo a firewalk. (If you are interested in firewalks but don’t want to do it yourself you can visit Cliffat his exhibitors stand during the conference to learn more).

3B. IS YOUR THANKING GOOD ENOUGH?Facilitator: Gill Jolly, Achieve Consultants Ltd.Subject Area: CommunityAudience Level: Beginners & IntermediateWe spend ages crafting our communications to encourage and ask people to support ourHospices. However, what about our thanking? Often this is just something that is hardlygiven any thought. In this session we’ll be going through the steps to undertake a thankingaudit as well as think about what we say and how we say it. It’s such a vital touch-pointwithin a supporter relationship and can make or break a fulfilling supporter journey.

3C. CORPORATE CHALLENGEFacilitator: Christina Cope, Pendleside HospiceSubject Area: CorporateAudience Level: IntermediatePendleside Hospice runs an extremely successful corporate challenge each year, with 2018seeing it realise almost £130,000 from 43 companies. In this session Christina will shareher experience of launching and growing the challenge to its current heights and plans fornext year.

3D. MAJOR DONOR FUNDRAISINGFacilitator:Michael Bartlett, Money Tree FundraisingSubject Area: Miscellaneous.Audience Level: Intermediate & Management.Hospices are increasingly looking to major donors as a route to growing income, but wheredo you start? This session will set you off on the right track, whatever your size of hospice.Mike will highlight practical tips that you can take back to work and implementimmediately to improve the potential of your major donor portfolio, including findingnew donors, making more of your fundraising events and getting senior level buy in. Mikewill take you through the Who, What and How of major donor fundraising, includinginsights from a recent survey of 50 hospice major donors.

3E. APPRENTICESHIPSFacilitator: Sandy Lindsay MBE, Tangerine PR AgencySubject Area: LeadershipAudience Level: ManagementEver thought your digital marketing could do with a spicing up (or any kind of spice atall?) – well our guest speaker, Sandy Lindsay MBE, is well worth a listen. Sandy foundedand chairs The Juice Academy, a not for profit, multi award-winning digital marketingapprenticeship programme which has placed more than 300 bright young things intoorganisations all over the North West of England, including national players such as SocialChain, Pets at Home, Manchester Airport and Pretty Little Thing, as well as a variety ofcharities. Sandy will talk us through how the apprenticeship world works, what we’d needto do to find and recruit our very own apprentice and answer any questions we have.

3F. SMARTER WORKINGFacilitator: Caryn Skinner, Sharpstone Skinner Ltd.Subject Area: MiscellaneousAudience Level: All levelsAre you a free spirit that likes to go with flow or do you love nothing more than gettingyour head down with no interruptions and getting one job done well? There are a milliontime management techniques, there are even beautifully bound files to put your to do listsin but is that really all there is to being a good time manager? In the session you willrecognise how you work best and what you can do more of and less of from being a betterinfluencer to not frustrating your colleagues.

Workshop 4. Tuesday 26th March 2019, 9.15am4A. ZERO TO HEROFacilitator: Caroline Siddall, Hospice Of The Good ShepherdSubject Area: GeneralAudience Level: All levelsHow a local hospice turned its individual sponsored and challenge supporters into Hero’s.A practical view of how a hospice has taken their individual sponsored and challengesupporters and by having a greater level of engagement has motivated them, encouragedtheir fundraising activities and increase income. By loving your donors they will do even more for you – find out how?

4B. ENGAGING DIFFERENT COMMUNITIESFacilitator: Sharon Crymble & Suleman Khonat, East Lancs HospiceSubject Area: CommunityAudience Level: All levelsEngagement with people from Black Asian Minority Ethnic(BAME) communities toincrease the reach of the hospice in an area of increasing diversity.Workshop descriptionThe East Lancashire Hospice footprint area has a large BAME community who:

• Did not know what the hospice did• Did not use the hospice services• Did not raise funds

After years spent knocking on doors, the involvement of a member of our communitydramatically changed all this and we now have:

• Initiations to events, assemblies, mosques to talk about the hospice• An increase in the number of BAME people using our services• Ongoing fundraising, including £58,000 raised in one year, Mosque collectionsduring Ramadan and links to local business’

4C. ELEPHANT IN THE ROOM...Facilitator: Linzi Warburton, Trinity Hospice & Brian’s House HospiceSubject Area: Community IMOAudience Level: All levelsFind out about Trinity Hospice’s Elephant in the Room movement, which is helping toopen up conversations around death and dying, whilst increasing hospice income throughkeepsake memory elephants, made using the clothing of those no longer with us. Gainuseful advice and supporting materials on how your hospice can launch your ownvolunteer lead Elephants.

4D. DIGITAL MARKETINGFacilitator: Sarah Knight, Mash CommunicationsSubject Area: Social MediaAudience Level: All levelsYour online channels are your digital window to the world. t's how people consumeinformation about you. How they see you behave, think and act. Today it’s all about meme me. There has been a 60% increase in mobile searches “______for me’ in the past twoyears and an 80% growth in mobile searches for “___should I____ in the past two years?”Are you answering their questions? Does your digital window to the world look atanswering the questions the target audience is asking. In this session we look at howeveryone is making it personal and how you fit into their customer journey.

4E. FROM ‘THEM’ TO ‘US’ – EFFECTIVE TEAM ENGAGEMENT Facilitator: Sandy Lindsay MBESubject Area: LeadershipAudience Level: ManagementSince launching her marketing communications consultancy in 2002, Sandy’s TangerineCommunications has become one of the UK’s most awarded and highly acclaimedconsultancies in the UK, advising brands such as Pizza Hut, Iceland, M&S Bank and IdealStandard. In order to retain and grow these leading brands, it is essential that Tangerine’s60+ consultants are highly engaged and personally committed to the company and itsclients. Sandy will talk us through some of the ways this has been continually achieved over16 years, including instructing us on how the company became Employee Owned last year.

4F. TOP 10 FUNDRAISING SKILLS FOR 2019Facilitator: Victoria Symes & James Long, Charity Careers North WestSubject Area: MiscellaneousAudience Level: All levelsBased on their experience of recruiting for hospice fundraising teams including St Ann’sHospice, Zoe’s Place and Claire House as well as in-depth sector analysis, Victoria andJames at Charity Careers North West will reveal the Top 10 Skills required by hospicefundraisers for 2019. Whether you are a fundraiser looking to build your career, or a manager building adynamic team, you can’t afford to miss out on these vital insights hot off the press fromthe North West’s leading charity recruitment experts. Prepare to be surprised!

Workshop 5 Tuesday 26th March 2019, 11.50am5A. OVERSEAS CHALLENGES, YOU CAN TACKLE THEMFacilitator: Sally Wilkinson, Skyline Events & Linzi Warburton Trinity HospiceSubject Area: EventsAudience Level: All levelsHow to make a bespoke overseas cycling challenge work for your Hospice and why holdingone jointly could be the right decision for your organisation. From marketing, to recruitment, to the execution of the cycle ride itself we’ll discuss howjointly Trinity Hospice / Brian House Children’s Hospice, Wigan & Leigh Hospice andSkyline Events made the iconic London to Paris cycle so successful for both Hospices interms of high income generation, supporter engagement and how as a result this type ofevent is now firmly in the Hospice events calendar.

5B. ENGAGING FUTURE DONORS, SCHOOLS EVENTFacilitator: Angela Slack & Mandy Shaw, St Luke’s HospiceSubject Area: CommunityAudience Level: Beginners & IntermediateWorkshop: Increase Hospice presence and fundraising opportunities within the Schoolenvironment. Explore the success of our first ‘Rudolph Run campaign’, and share ourguidelines to implement the campaign in your Hospice as well as creating furtheropportunities to engage with schools, gain new supporters and increase income.

5C. CHALLENGES WE FACE WITH IMO DONATIONS, IN PARTICULAR FUNERAL DONATIONSFacilitator: Jill Bowler MInstF Dip Subject Area: In Memory DonationsAudience Level: IntermediateIn Memory donations are such an emotive, yet important way to generate income. Oursupporters tell us that donating in memory of a loved one is an important part of theirbereavement journey…how can we make it easier for the families and friends to donate?How can we support them on their journey to ensure that our relationship with themcontinues every step of the way? Let’s take time to discuss with each other ways toovercome the awkwardness of those difficult conversations.

5D. CATCHING THE MEDIA’S EYEFacilitator: Roger Johnson, BBC NewsSubject Area: Media Audience Level: All levelsRoger is a presenter on BBC North West Tonight and on BBC Breakfast. He is a Patron ofWillowbrook Hospice on Merseyside and was a supporter of Naomi House when he livedin Hampshire. Roger will talk about what stories the media likes to receive, how best to getthem noticed and how to make sure stories are seen by the right people. This workshopwill be a Q&A format with someone who has worked in the BBC for 25 years.

5E. CREATIVE PROBLEM SOLVINGFacilitator: Cathy ShimminSubject Area: MiscellaneousAudience Level: All LevelsAs fundraisers, the challenges come at us thick and fast. Is there a poor public perceptionof fundraisers? Why won’t colleagues support our campaigns? Why do the Board focus onincome when we are trying to focus on relationship building? Looking at these same oldproblems in the same old way means we don’t find new ways to overcome them. Let’schange the way we think about things – this workshop explores some creative thinkingways to do just that.

5F. FIRST IMPRESSION, MAKING AN IMPACTFacilitator: Caryn Skinner, Sharpstone SkinnerSubject Area: MiscellaneousAudience Level: All levelsYou are great at fundraising and you continue to hone your skills and because you are anexpert relationship builder you know that skills only take you so far – you have to be agreat human being too.Come and check out how you might be perceived by others beyond your technicalexpertise and discover ways to further enhance your personal impact to benefit yourself,your team and your organisation. You will receive:

• A personal audit of 12 Habits of Exceptionally Likeable People• The trust equation and how to establish a reputation beyond your expertise• Actions around how to make a first impression that does you justice

Workshop 6. Tuesday 26th March 2019, 2.55pm6A. CAPITAL APPEALS, ARE YOURS BIG ENOUGHFacilitator: Claire WarnerSubject Area: MiscellaneousAudience Level: Intermediate & ManagementIn this post-Department of Health Capital Grant era, Hospice Capital Appeals are not ascommonplace as they once were. But now, Hospices are launching appeals when there is agenuine need and at a time this right for them, not because there is particular pot offunding available. So, once you’ve identified your need, how do you plan for, launch, detail, capture, and runa capital appeal, and make sure that the efforts you put maximise results for the long-term,not just for the duration of the appeal.This session will look at the timeline of an appeal, and what opportunities for engagementand support there are at every step along the way.

6B. CLOSER TO MAJOR GIFTSFacilitator: Suzanne Battersby & Victoria Symes, Impact FundraisingSubject Area: Corporate & LeadershipAudience Level: Intermediate & ManagementNo connections, no track record, no projects? No problem!If you can’t imagine how you will ever secure those five and six figure gifts without theright foundations in place, come and hear an honest account from Suzanne and Victoria atimpact fundraising about how you can work with very little to achieve great results.Fundraising consultants Suzanne and Victoria have spent years helping charities of everyshape, size and budget develop those elusive major relationships and through a series ofrefreshing case studies will share what they have learned - to help you do the same!

6C. 10 ESSENTIAL STEPS TO A LEGACY CAMPAIGNFacilitator: Stephen PidgeonSubject Area:Audience Level: All levelsEveryone knows they need to be asking their supporters and others for a legacy. But whohas the right to ask, and when, how and where? Stephen will describe ten easy steps tosuccess and outline a small charity case study that shows how all these can come togetherin a successful campaign. Go away from this pic-rich session, with dozens of practical ideasthat you can implement straight away, including how you get Trustees to join in thecampaign and maybe, even pledge a legacy!

6D. 3RD PARTY RELATIONSHIPSFacilitator: Jane Montague, Majestic Publications Ltd.Subject Area: MiscellaneousAudience Level: Intermediate Do you know the difference between a commercial participator and a corporate partner?They are two very different entities but many charities don’t realise that they’re workingwith commercial participators; It’s important that you do. Come and learn aboutcommercial participators, how you can protect your brand, the legislation that is in place,and how a good commercial participator can be a great add on to help you achieve yourfundraising targets.

6E. DIGITAL STRATEGY & PLANNINGFacilitator: Sarah Knight, Mash CommunicationsSubject Area: MiscellaneousAudience Level: Social MediaWhat does today’s media marketing look like? Who are the media in 2019? Who carries themost influence? In today’s session we look at the modern media map and how you can cutthrough the noise to reach and influence your target audience.

6F. DATA MANAGEMENTFacilitator: Steve Mason & Jo Davies, DonorflexSubject Area: MiscellaneousAudience Level: All levelsSmart data’s what you need to make smart decisions about your fundraising. To informand inspire. To analyse and adapt. Smart thinking is what you need to make sure that your database is equal to the task.So it stands to reason that the relationship you have with your CRM supplier is critical tosuccess.Do you make the most of that partnership?Jo and Steve have spent more than a decade delivering great data advice to hospice clientsacross the country – all of it designed to improve results across the fundraising landscape. Come and find how we’re working with one client to make equally smart decisions.

Workshops

DETAILSName* Job Title*

Hospice:* (incl. town) *This will appear on your badge

Address

Postcode

Telephone Email

NAHF Membership No. (This is shown on your membership card and must be quoted)

Please state any dietary or individual requirements

EARLY BIRD RATES (Please ensure we receive the form no later than Friday 11th January 2019)

£175 per person - double/twin occupancy Name of person sharing with

£225 per person - single occupancy

£125 per person - day delegate - day one

£125 per person - day delegate - day two

The first 25 Early Bird registrations will have a room upgrade to deluxe

STANDARD RATES£210 per person - double/twin occupancy Name of person sharing with

£255 per person - single occupancy

£135 per person - day delegate - day one

£135 per person - day delegate - day two

£300 per person - non NAHF member* (No discounts for non-NAHF members)

Please may we ask that due to the size of the hotel, that colleagues share rooms where possible.

Why not stay Sunday and arrive refreshed? Room rate £99 B&B. Please quote NAHF Conference to secure discount.

*If you would like to join NAHF and benefit from the reduced prices shown above for members you may do so right now. Please complete the Membership Application

Form sent with this brochure and send both forms and payment as per the instructions below.

Please complete and return your delegate registration form and workshop choices overleaf ASAP to avoid disappointment. Please make chequespayable to ‘NAHF’ and send to Jane Thompson, St Luke’s Hospice, Queensway, Winsford, CW7 1BH. jane.thompson@slhospice.co.uk

Should you wish to travel to Crewe Station (35 mins from hotel) we will facilitate complimentary transport at 9.15am on Monday morning.Please plan your trains accordingly. Should there be sufficient demand we will put on transport on Sunday late afternoon. Return transport will betimed to arrive back at Crewe Station for 5.30pm.Please tick Sunday afternoon Monday at 9.15am

Delegate RegistrationYou can register online at www.NAHF.org.uk (online booking fee applies) or by using this form

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NAHF would like to thank our conference sponsors

Majestic Publications Ltd kindly sponsored the design and print of this programme.

If you wish to stay to dinner as a day delegate there will be an extra charge of £40Please tick here[ ]

If you wish to stay to dinner as a day delegate there will be an extra charge of £40Please tick here[ ]

WORKSHOP 1 12.05PM

Chin Chin to Gin! Focus on Fundraising The Dream

10 Strategy Pow

er of Influencing

St Luke’s Hospice G

rants & Trusts

Day 1 from the Community –How

to W

in Valuable Skills Plymouth Garden

Strategic Corporate Schem

e Jane Th

ompson St Luke’s Partnerships

FACILITATOR Hospice and Nick Gent, Gill Jolley, Rob W

ood, Sue Tonks, W

ayne Marshall Claire Warner,

R

DWines Achieve Consultants Ltd

Brightspot Fundraising C

laire Warner Consulting

WORKSHOP 2

2.20PM

Dance Yourself to

G

in & Jam

mies Capital Appeals Maxim

ise Your Brand H

ow to Create an En

gaging & Retaining

Day 1

Profit Empow

ered, Donors

Action-Taking Culture

Maria Passarello

and

FACILITATOR

Grace Woo

d, H

eather M

anson Ash Gilbert, Lynsey Ed

wards & M

ike Rob W

ood, Morag Flem

ing, Head,

Bolton Hospice Pebble Beach

Law

son, TR Creative Brightspot Fundraising A

lan Clayton

Con

sultants

WORKSHOP 3

4.30PM

Tim

e4Change

Is Your Th

anking Corporate Challenge M

ajor Donor Apprenticeships Smarter Working

Good Enough

Fundraising

FACILITATOR

Cliff M

ann,

G

ill Jolly,

Christina Cope, Michael B

artlett, Sandy Lindsay MBE, C

aryn Skinner,

Tim

es 4 Change

A

chieve Consultants Ltd

Pendleside Hospice M

oney Tree Fundraising Tangerine PR Agency Sharpstone Skinner Ltd

WORKSHOP 4

9.15AM

Zero to Hero Engaging Different Elephant in the Room

Digital M

arketing From Them

to Us – Top 10 Fundraising

Day 2

Communities Effective Team Skills for 2019

M

anagem

ent

Caroline Siddall, Sharon Crymble & Linzi W

arburton

Victoria Symes &

FACILITATOR

Hospice Of Th

e Good Suleman Khonat, Trinity Hospice & Sarah Knight, Sandy Lindsay Jam

es Long, Charity

Shepherd East Lancs Hospice Brian’s House Hospice Mash Communications Careers North W

est

WORKSHOP 5

11.50AM

Overseas Challenges, Engaging Future C

hallenges We Face Catching the Creative Problem First Im

pression,

Day 2

You Can Tackle Th

em Donors, Schools Event w

ith IMO donations Media’s Eye

Solving M

aking an Impact

Siobhan Burnstonee, A

ngela Slack &

F

ACILITATOR

Skyline & Linzi Mandy Shaw

, Jill B

owler MInstF Dip Roger Johnson, C

athy Shim

min C

aryn Skinner,

W

arburton, Trinity Hosp. St Luke’s Hospice BBC New

s Sharpstone Skinner

WORKSHOP 6

2.55PM

Capital Appeals, Closer to M

ajor Gifts 10 Essential Steps to a 3rd Party D

igital Strategy Data Managem

ent

Day 2 A

re Yours Big Enough? Legacy Cam

paign

Relationships & Planning

Suzanne Battersby & Steve M

ason &

FACILITATOR Claire Warner Victoria Symes, Stephen Pidgeon Jane Montague, Sarah Knight, Jo Davies,

C

laire Warner Con

sulting Impact Fundraising M

ajestic Publications Ltd M

ash Communications Donorflex

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Workshops.Please tick the circles next to the workshops that you would like to attend (this helps us to allocate the correct size workshop room)