plotcon nyc: building products out of data
TRANSCRIPT
Incubator@thehatchery
Yao Huang
Building Products Out of Data
What is Innovation?
Business ProblemWhat do you know?
FinanceHealthcare
MediaRetail
Politics
Solved with Merged or Unique Data
• Created, gathered, parsed• Linking data sets• Adding to what you have
Tying Demographics : Interest
• Demo – where can you find?• Interest – where can you find?• Normalize
• Answer questions using clear visualizations• Think of the audience
McDonalds universeBased on 3.6M tweets
Halloween
Social Listening
• What is being said• How does that compare with…• Who’s saying it• Where is it most prevalent
Dating• Demographic• Behavioral• Interests• History
New:• Learned data, experiences• Pulled, not provided• Image analysis• Benchmark, comparison
Predictions
• Trends• Finance• Healthcare• Media• Politics• Insurance!
Visualization
• Get to the point• Make it easier without having to figure it out
Product
• Figuring how it folds into their day, their workflow. Has nothing to do about you.
Incubator@thehatchery
Yao Huang
