PMG ASIA PACIFICHP IPOS

8 November 2012

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ALL RIGHTS RESERVED

This proposal is written for Hewlett Packard,and is proprietary to PMG Asia Pacific Pte Ltd until upon appointment

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User Interface (Front-End)

Platform Enhancements (Back-End)

Deployment Plan

Investment & Timeline

HP Customer References

Approved HP Supplier

CONTENT

User Interface (Front-End)

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User Interface (Front-End)

• A Usability Audit was conducted on the existing system against a set of

recognized usability heuristics (evaluators for consistency and clarity)

• Issues were recorded and assigned severity ratings

• Improvements to user-flow, content display, platform functionality and

manageability were written into a proposal, and detailed in a functional

specifications document

• These accompany the brief and inform our front-end design decisions

moving forward:

Prototype: http://ebiz.pmgasia.com/web/hp/ipos2012/prototype/

index.html

Mocks: http://ebiz.pmgasia.com/web/hp/ipos2012/mocks/index.html

Platform Enhancements (Back-End)

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Platform Enhancements (Back-End)

• Granular product filtering (for eg: use, form factor, screensize, series,

functions and even hardware variations within same model)

• Better store customization and self-printing of PDF collateral (brochures,

datasheets, white papers etc)

• 24/7 system availability

• Application downloads resume automatically

• Upon installation, users need only download content updates (not whole

program)

• Localised configuration settings (store intro, pricing, details) survive

content refreshes

• Audience Data Capture provides HP with market/store-specific user

navigation patterns and product preferences on IPOS (useful to identify

information gaps and for ROI measurement)

Deployment Plan

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Deployment Plan

Online Deployment

The system will be deployed in a datacenter hosted out of Singapore with

direct connection to the international backbone to cater for regional

connectivity

Offline Deployment

If required, PMG (and its regional in-country offices) can help HP deploy the

system throughout APJ – down to local machines in individual stores

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Deployment Plan

Web Hosted

For a start, PMG suggests to host it out of a Singapore datacenter with a

shared server environment for cost efficiency. We can move this into a

dedicated environment when IPOS is enhanced with real-time transactional

capabilities.

Web-Enabled

Application may be web-enabled and configured to run through browsers

The system architecture is scalable for downstream enhancements to cater

for e-Catalog, e-Tailer and e-Commerce versions, without a complete overhaul

Investment & Timeline

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Investment Summary

One Time Development Fee

Development of HP IPOS System (EN for APJ):

SGD70,460

Recurrent Fees (per year)

12x monthly hosting & maintenance of HP IPOS System:

SGD19,800

4x content refreshes (not including 360 video-editing):

SGD12,500

TOTAL (excludes GST

SGD102,760

* Itemized cost breakdowns are provided in the main proposal document <PMG-HP-IPOS-

PROPOSAL-v8.pdf>

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Development Timeline

ItemDuration in

Weeks

Week Number

1 2 3 4 5 6 7 8 9 10 11 12

User Engagement / Requirements Gathering

1

Functional Specifications 2

Information Architecture & Prototyping

2

User Interface Design 3

Frontend HTML and Backend Development

8

Content Population 3

QA & Testing 2

User Acceptance Test & Delivery

1

Total 22

• * Estimated development time only• ** From confirmation of specifications and receipt of all applicable branding guides, copy, images and

assets• *** Does not include user engagements, meetings and/or approval windows or changes

Approved HP Supplier

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Approved HP Supplier

• Set up in 1995, PMG is headquartered in Singapore with 380 employees

across APJ in Australia, China, Hong Kong, India, Japan, South Korea,

Malaysia, and Taiwan

• PMG is an Agency of Record with HP

• Master Standard Services Agreement (#CW166601) covers the

following for APJ:

• Web Development and Interactive

• Merchandising Point of Sales Services

• Collateral and Graphics Design

• Event Management Services

• Translation Services

• Direct Marketing

HP Customer References

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HP

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PMG is an instrumental part of the team that worked on, and delivered on the joint HP Personal Systems Group and Intel Corp “Make It Happen” Commercial Campaign. The key campaign premise of Making It Happen was put together by PMG, based on insights provided by the OMG team, in what is a sterling example of true inter-agency cooperation to crack a brief (and challenge) passed on from HP and Intel.

Working with the many professionals on the PMG team has proved to be an absolute delight, from the creative to interactive teams, through to account servicing. What impressed me the most was that creative standards have been so high on this campaign, that it’s a testament to the entire PMG team chipping in towards delivering to benchmark standards. This is the new gold standard that I am going to be judging the creative output of PMG by for future campaigns.

Lyndsey LamMarcom Program ManagerHewlett-Packard Personal Systems Group & SMB Business Segment, APJ

HP

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PMG have been our agency of choice for our last two major web projects, the most recent being a total overhaul of our website, including all content, imagery, flash elements.

They are creative, quick to respond and have an impressive attention to detail, and the result is a very successful and impressive website for APJ, including local language sites. In fact, our regional counterparts in Europe Middle East and Africa (EMEA) and America have expressed strong interest in also implementing the website created by PMG. They understood our communication objectives for both education and lead generation, and worked perfectly to ensure our requirements were met.

Dealing with PMG was easy as they always strived to meet and exceed our expectations. They understand our internal systems and liaise well with the HP.com team. The amount of positive feedback we have received to the creative and user friendly site PMG have created for us is a credit to the talent of this agency, well done!

Lucinda SoraceMarketing Programs ManagerHewlett Packard Equipment Management & Remarketing, APJ

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Thank You

SINGAPORE AUSTRALIA CHINA HONG KONG INDIA JAPAN KOREA MALAYSIA TAIWAN