pmg inbound lead gen overview

1. Inbound MarketingLead Generation Overview
Copyright 2010 - Pollock Marketing Group

2. Defining Goals

Who exactly is your target audience?

3. What do you want FFF (friends, fans & followers) to do?

4. Where do you want them ultimately to go?

5. What are your primary, secondary and subsequent conversion goals?


6. Process and Tools

7. Considerations
SEO

How much traffic are you generating today?

8. How much do you need to reach your inbound marketing revenue goals?

Content Production
Blogs, article marketing, videos: do you have resources now?
Who will produce it consistently?
Landing Page Development
Is you web developer/site platform cooperative?
Social Media
Are custom profiles established?
How much time can your team dedicate to engage with prospects?

9. Process Overview - SEO
SEO

Keyword Strategy and Analysis

10. Competition Analysis

11. Website Optimization

12. Link Building

13. Content Management

14. Blog Promotion

15. Article Directory Submisssion

16. Forum Posting

17. Social Bookmarking

18. Social Media Optimization

19. Traffic Report Generation


20. Process Overview Social Media
Social Media

Social Media Marketing (SMM) Strategy and Analysis

21. Branded Profiles

22. Website Connectivity

23. Content Optimization

24. Automated ContentDistributionup to 10x/daily


25. Process Overview Content Management
Content Management

Resource Review

26. Strategy and Analysis

27. Keyword Content Strategy

28. Media Assignment or Assistance

29. Content Optimization


30. Process Overview - Metrics
Knowledge is Power
We know where all your clicks and conversions originate to provide you with regular metrics on your Inbound Marketing ROI. We work together to adjust your inbound marketing strategies to produce maximum conversion and lead generation.
Know Exactly Where Your
Best Prospects Originate

31. Process Overview Lead Intelligence
Once a prospect engages, we track their activity within your site each time they return: what pages they visit, how frequently and what topics are attracting them. Custom email campaigns are created around your offers that interest this group of prospects. You can have multiple campaigns running simultaneously.
Identify the Warmest Leads

32. Process Overview Sales Assistance
Create CRM views for salespeople*.
Give information to salespeople that helps them start or re-engage prospects with relevant questions and messages.
*optional service

33. Questions & Next Steps
Can you invest both time and money?
Are you motivated to change your inbound lead generation process?
Are you committed for the long haul?
When do you want/need to begin?
If you can positively answer these questions, we invite you to schedule an Inbound Marketing Assessment call.
Paula Pollock CEO
Pollock Marketing Group
800-787-1639x4Skype: pollockmarketinggroup
Email: [email protected]
www.paulapollock.com

pmg inbound lead gen overview

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