pmi bd final
TRANSCRIPT
Welcome
Corporate Level S.
Business level S.
Functional Level S.
About us
■ Faiyad Bin Khaled■ Sajedul Haque■ Imroj Ahmed■ Farhan Abid Chowdhury■ Joyanta Sen■ Mushfiqur Rahman
Farazi■ Farabi Amin
Situation Analysis
History
About us
SWOT & 4P analysis
Business model
Business canvas model
Recommendations
Why PMI ?
Journey
1885
1954
2008
STEEP Analysis
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
S T E
EP
Social
Factors
Technological Environmental
EconomicPolitical
4PCanvasModel
Businessmodel
Recommendation
Porter’s 5 forces
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
PIZZA
Threats of new entrants
Low
Power of buyer
LowThreats of substitute
Moderate
Power of supplier
Low
Intensity of rivalry
High
CanvasModel
4P Businessmodel
Recommendation
3I Analysis
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
I I IImmediate competitor
Impending competitor
Invisible competitor
CanvasModel
4P Businessmodel
Recommendation
Core competency of BAT
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
• Strong Distribution Channel
• Have brands for all target group
• New Flavors at same price
CanvasModel
4P Businessmodel
Recommendation
Business Canvas Model
Corporate Level Strategy
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
CanvasModel
Strategic
allowance with
Dhaka tobacco of Akiz Group
4P Businessmodel
Recommendation
Corporate Risk Management
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
CanvasModel
Brand name to capture the market
Subsidy from India and Malaysia
4P Businessmodel
Recommendation
Business Level Strategy
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
CanvasModel
Who will be served?
What needs to be satisfied?
How those needs to be satisfied?
Key Issues
4P Businessmodel
Recommendation
Business Level Strategy
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
CanvasModel
DOMINO’S PIZZA
Cost Leadership
Integrated Cost
Leadership & Differentiatio
n
Differentiation
Focused Cost Leadership
Focused Differentiatio
n
4P Businessmodel
Recommendation
Functional Level Strategy
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
CanvasModel
4P Businessmodel
Value Creation
Management Marketing
Human Resource
Finance
Recommendation
Functional Level Strategy
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
CanvasModel
4P Businessmodel
Value Creation
Efficiency
Customer Responsive
nessQuality
Innovation
Image stores
Insight Generation
Gift items for customers
Promotional events
Imported raw materials
International quality inspection team
Efficient operational strategy
Integrated Innovation
Charcoal filter and paper
Brand promoter, catalyst and ambassador
Consumer surveys
Recommendation
S W
O TSWOT
Analysis
• Brand Image• Unique
promotional Campaigns
• Strong R&D
• Dependency • Focus on
premium product
• Dominance of competitors
• Weak Distribution
• New technology• High end
product • Migration from
other products • Increasing
number of smokers
• Anti-smoking campaigns
• Strict regulation• Unstable
political condition
• Competitor’s strong base
4P Analysis
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
CanvasModel
P P P P• Mission• Vision• values
Position Priorities• Increase revenue
• Be the market leader
• Active in social activities
• Developing product that decreases harm caused by smoking
• Meet diversified customer demands
Payment• R&D
• Market development
• Promotional Activity
• Increase Brand Loyalty
• Introduce advanced technology
• Improve Financial condition
Performance
4P Businessmodel
Recommendation
Recommendation
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
CanvasModel
4P Businessmodel
Recommendation
Corporate level
Backward vertical
integration
Introducing local brands
Acquisition
Business level
Differentiation for Premium
Brands
Cost leadership for
local brand
Functional level
Expansion of distribution
channel
Quality control
Becoming more
customer responsive
THANK YOU