Goodwins conventions

P-money – Slang like this

Relationship between the music and the lyrics

• The relationship between the music and the visuals is illustrated. This is done because of the way in which the transitions pan out with the fast tempo of the music. This is shown at the beginning when the music slowly builds up into a crescendo before the drop is initiated. The lyrics are also shown as an illustration, this is shown when each slang word is spoken the camera changes into a montage shot (in the chorus) showing different subjects speaking the slang words in time with the music.

Each slang word changes to a different person in the montage, an example of this is;

3rd slang word: ‘Brudda’

2nd slang word: ‘bredrin’

1st slang word: ‘Blud’

The slang words are spoken in time as soon as the chorus drops, this is a typical dubstep convention that is used throughout the music video, illustrating the drop and the fast tempo of the montage and lyrics spoken e.g. The slang in the chorus.

Relationship between the music and visuals

The music in contrast with the visuals is used according to the onscreen movements and the range of quick shots of the main artist in different locations, this reinforces the quick tempo and how dubstep is usually associated with a fast beat. This is shown from the beginning when the artist is casually walking through a tunnel and the drop quicks in which increases the speed of the shots and the clip duration shortens quickly changing from one location to another.

Iconography

The iconography in the music video is typical in what you would expect in a Grime/Dubstep video because of the urban locations that are used such as the council estate backgrounds, graffiti tagged locations, the typical ‘hoodies’ and baseball hats, with the sway of hand movements and expressions.

The way in which the video is conducted isn't the usual images you would expect because of the quick montage shots of different people singing the lyrics, reason being is due to it being a dubstepvideo, and the grime conventions of having one usual set location for the filming to take place

As shown in the top picture, the iconographic style is changed around as an old man is seen to be using the slang words in the video. This is shown throughout as people of different age groups and ‘styles’ as in social groups are seen going along with the slang lyrics

Close ups

In the music video, there aren't many close ups of the main artist but there are several of the supporting casts. The main emphasis used on the close ups are to reinforce the slang words, specifically on when P-money uses slang. The main words which are used on the close ups have an emphasis to them, being why the close up is used on that point to accentuate them words.

Voyeurism

Towards the end of the music video emphasis is created by the swaying of the woman besides the main artist as she moves left to right showing her feminine side. This makes the woman appear more sexually appealing, this type of scene is rarely shown throughout the music video.

Intertextual references

P-money Black Eyed Peas

An example of intertextuality used in this video is one which can be seen as a convention used by the black eye pees, how they change the camera to someone else so it appears as if they’re singing the lyrics. The two images one of P-Moneys video and the black eyed pees shows the similarity of the conventions used in the Slang like this video.

The video also uses other mainstream artists such as D double E who’s a grime artist as well as Professor green.