Stepping into the console market

Data Management with the Wii

• The Wii does not have a typical “memory card” storage device like the Gamecube or PlayStation, instead, it uses it’s internal memory and a SD Card

• Available stock with 512 MB internal flash memory, with less than 400 MB available to the user • The Wii will not hold any SD Card larger than 2 gigs• The Wii console accepts SD Cards. MiniSD and microSD Cards can be used with the Wii when

they use their respective adapters

• The Wii has the ability to manage the data on a SD card. In particular, you can now transfer game saves and virtual console saves (downloaded games) to a SD card. You can also take your saved games on the SD card, and use it on another Wii console.

• You can copy Virtual Console games to an SD Card and load onto another Wii console, the games will not be playable if they have not been previously downloaded from the Wii Shop Channel to that particular Wii console.

Transferring data

• From hardcore to casual gamers, saving game data and transferring them to another Wii is essential. Zelda to the upcoming Smash Brawl, if you want to transfer any data from the Wii, you MUST purchase a SD card

• The Wii does not come with a SD card• Any pictures, wallpapers, music or other media can be transferred to and from the Wii console

via the SD card.• Each game case has a clip so you can safely carry your SD card to a friends house

Virtual Console

• A specialized section of the Wii Shop Channel, The Virtual Console is an online service that allows players to purchase and download games and other software for the Wii gaming console. The Virtual Console lineup consists of titles originally released on now defunct past consoles.

• The library of past games currently consists of titles originating from the Nintendo Entertainment System, Super Nintendo Entertainment System, Nintendo 64, as well as Sega's Mega Drive/Genesis, NEC's TurboGrafx-16 and TurboGrafx-CD, and SNK's Neo Geo AES

• Consumers are downloading so many games onto their Wii internal memory, they no longer have space and must download their games and saves on a SD Card

• On June 1, 2007, Nintendo of America issued a press release to announce the upcoming release of its 100th Virtual Console title, which was Zelda II: The Adventure of Link. Within this press release, Nintendo stated that more than 4.7 million Virtual Console games had been downloaded, at a rate of more than 1,000+ titles an hour

• On October 9, 2007, Nintendo announced that 7.8 million VC titles had been downloaded. • Currently 163 VC titles available, with the list growing weekly with games being re-released every Monday.• Games that never came to the US, are now available on the VC such as, Super Mario Bros 2: The Lost Levels and

Sin and Punishment II

Photo Channel

• The Photo Channel lets you use your Wii console to edit, share, display, and have fun with photos you load onto your Wii through an SD card.

• If a user inserts an SD card into the console, or sends photos (JPEG) or videos (MJPEG) via email, they can be viewed by means of the Photo Channel. The user can create a slideshow by simply inserting an SD card with photos and, if they want to add music, an MP3 file will work. The Wii will automatically add transitions between the photos and play the music in the background. A built-in editor allows users to add markings and effects to their photos. Mosaics and puzzles can also be created with this feature. Edited photos can be saved to the Wii (the Wii will not overwrite data on the SD card) and sent to other Wiis via the message board.

• JPEG files can be up to 8192x8192 resolution and in baseline format

Taking snapshots and video

• While playing the upcoming Smash Brawl, you might encounter an interesting situation. At times like this, you must PAUSE! If that pause in the action makes for an interesting shot that you wish you could keep, then by all means, do so. Take a SNAAAAAAAPSHOT!

• If you’re on the pause screen, you can snap a photo anytime!• The GameCube had a snapshot mode in the past, but you couldn’t

take a snapshot anytime in the a match. And they were saved to a GameCube Memory Card

• This time there are SD Cards! With those, you’ll have room to save plenty of snapshots!• This feature allows you to send your snapshots and videos to people you’ve registered as

Friends for Nintendo WFC play. So you can give them funny little screenshots as presents. You can view them in the Album.

• Brawl will allow players to record and reply in-gamefootage, you can save around 3 minutes of video footage in Smash Brawl, which can then be reviewed and sent to fellow Wii’s

Competition

• “The new gaming consoles, with their impressive graphics, are more than just gaming devices – they are multimedia centers,” said Nelson Chan, SanDisk executive vice-president and general manager. “As such, people can also use them to view their digital photos and play digital music, and a smart drive is a fast and convenient way to access this content.”

• Sandisk sells Wii branded "special edition“ SD cards ranging from 512MB to 2GB. The only difference between these SD cards and any plain-vanilla SD card is that this one says "For Wii" on it and comes in the exact same shade of white as your new console.

• The new SanDisk Cruzer Crossfire USB Flash Drive is specially designed for the Xbox360 to make your console or PC gaming experience portable. The drive is available in four different capacities, and each one in a different color. The 512MB drive is Green in color, the 1GB drive is White, the 2GB drive is Black, and the 4GB drive is Blue. Plus, it comes with a metallic lanyard that attaches to a snap-on cap. Connect it to a USB device and the Crossfire’s indicator light glows lime-green. SanDisk also provides game exclusive game content on the drive, such as data for Prince of Pursia.

Market Analysis

• Market research company IDC estimates that worldwide shipments of gaming hardware will grow 28.6 percent from 2005 to 2006, reaching 60.4 million units and generating revenues of $25.6 billion. "The launch of new consoles provides a number of opportunities for those supplying new products that take advantage of the unique features of the systems," said Schelley Olhava, IDC analyst. "Providing gamers with products that enhance the game experience is key to long-term success in this market."

SanDisk 2GB SD For WII

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ConclusionPNY has helped to redefine itself by delivering segmented product lines targeted to specific groups of computer enthusiasts, including the youth market, computer programmers, systems designers, digital animators, engineers, presentation professionals and graphic artists.

Now PNY has an opportunity to yet again redefine itself by showcasing its products to console gamers.

The Wii versatility with the SD Cards, are an excellent channel for PNY to enter the console community.