2

P.O. Box 2008Altoona PA 16603301 Cayuga AvenueAltoona, PA 16602

1-814-946-7411 (local)1-814-946-7547 (fax)www.altoonamirror.com

Publisher Edward KrugerAdvertising Manager Tracy BrooksAccounting Manager Pete BerzonskyEvent Marketing Manager Candy HollidayCirculation/Operations Manager Daniel SlepProductionManager Rick BaczaManaging Editor Neil RudelNational Representation:Mid Atlantic Newspaper Services3899 N. Front St., Harrisburg, PA 17110 - (717) 703-3030

� The Altoona Mirror extends credit to qualified businesses.See your Account Executive for details.

� There is a 1.5% per month service charge to accounts ex-tended beyond 30 days.

� The publisher reserves the right to change the terms, con-ditions and rates upon 30 days notice.

� The publisher reserves the right to limit space, reject or cancelany advertisement without notice.

�Ads simulating news must be labeled “Advertisement.”� The Mirror reserves the right to edit or reject any advertising

copy or cancel an advertisement at any time. Please check your ad-vertising for errors on the first day of publication. TheAltoonaMir-rorwill not be responsible for any advertising error beyond the firstpublication day. Adjustment in full for error is limited to the cost ofthat portion of the advertisement wherein the error occurred.

� In the event of flood, fire, strike, or other emergencies beyond thecontrol of either party, this agreement shall be suspended withoutpenalty to the advertiser or the Altoona Mirror. If an error occurs inanadvertisement forwhichtheMirror isresponsible, the limitof the li-ability shall be to correct the error in the next regular issue.

�Ads over 18” in depth will be billed for full depth of 21.25”.� The publisher is not bound by any terms and conditions,

printed or otherwise, appearing in order blanks, advertiser’s forms,or copy instructions when in conflict with terms and conditions onpublished rate card or policies.

� Brokerage advertising rates must be agreed upon prior to rundate.

� All advertising credit balances must be taken in-kind throughadditional advertising within one year.

� TheMirror does not accept sequential liability.

At theAltoonaMirror, we don’t just sell advertising, we sell solu-tions. We offer you access to more potential customers than anyother localmedia.Ourmediaconsultantsare trainedtohelpyouuseamultitudeof newspaperadvertisingoptions tosolveproblemsandgrowyourbusiness.Our consultants canhelpyou turnan idea intoan effective campaign thatwill bring results.

Broadsheet page size: 10” by 21.25”

Printing method: Offset 85/100-line screen

Half-tone screening:B/W, 85 line screen; Color, 100 line screen

Photos: 200 dpi

Color:TheMirror requires that color be orderedbasedonprocesspercentages. Traditional processed colors and shades are created byusing various screen percentages of the primary process colors,which are Cyan (process blue), Magenta (process red), Yellow andBlack. A color chart may be obtained from theMirror to help withcolor choices. Computer-generated colorsmust be created in CMYKprocess color. TheMirroruses InDesign for advertising compositionandwill convert all pantone colors to the correspondingprocessmixfor reproduction.

Digital ad transfers: Advertisements created elsewhere canbe accepted in a variety of forms. TheMirror has the followingsoftware packages on aMac platform fromwhich we can outputads using InDesign. Fonts, photo files and related artmust be in-cluded with the original document for a successful output. Adscan be submitted on all of the following media transfer choices:

� CD or DVD

� Go to: ftp.oweb.net�When prompted to enter a login, enter: altoona guest�When prompted to enter a password, enter: guest� Drop ad into FTP site� Use Fetch for Macintosh or FTP Explorer for Windows

Advertising department: displayads@altoonamirror.comclassifieds@altoonamirror.com

Local sales manager: tbrooks@altoonamirror.comNational advertising: tbrooks@altoonamirror.com

Advertising E-Mail Contact

FTP Site Directions

Technical Specifications

Advertising Services

General Policies

Terms and Conditions

Personnel

Columns Inches Decimal1 col 1 1/2” 1.5832 col 3 1/4” 3.2663 col 4 7/8” 4.9494 col 6 5/8” 6.6325 col 8 1/4” 8.3156 col 10” 10.000*

Columns Inches Decimal1 col 1 1/8” 1.1632 col 2 3/8” 2.4263 col 3 5/8” 3.6894 col 4 7/8” 4.9525 col 6 1/8” 6.2156 col 7 3/8” 7.4787 col 8 5/8” 8.7418 col 10” 10.000

� Double trucks are billed as 13 columns by 21.25” inches and areaccepted by reservation only. (Actual size 20.75” inches by 21.25”)�Minimumdouble truck depth is 17 inches, andminimumwidth is10 columns.

Columns Inches Picas1 col 1.583” 9p62 col 3.267” 19p7.23 col 4.95” 29p8.44 col 6.633” 39p9.65 col 8.317” 49p10.86 col 10” 60p

Ad sizes Width HeightFull page bleed 8.875” 11.375”Trim size 8.375” x 10.875”, Live text area is 7.625” x 10.125”2/3 page vertical 5” 10.125”1/2 page vertical 5” 7.5”1/2 page horizontal 7.625” 5”1/3 page vertical 2.375” 10.125”1/3 square 5” 5”1/6 page vertical 2.375” 5”1/6 page horizontal 5” 2.375”

Columns Inches Picas1 col 1.583” 9p62 col 3.267” 19p7.23 col 4.95” 29p8.44 col 6.633” 39p9.65 col 8.317” 49p10.86 col 10” 60p

Daily: $59.45 Sunday: $66.86�News plan contract available upon request

Color Open Rate 12-23 24-351 $295.00 $255.00 $230.002 $390.00 $340.00 $300.00Full $680.00 $545.00 $530.00

�News plan contract available upon request

Daily: $54.03 Sunday: $61.01�News plan contract available upon request

Minimum 70# paper

Times Per Year 1-6 7-13 14-26 27-39 40-52 53+Single Sheet $64.00 $61.00 $56.00 $54.00 $52.00 $50.004-24 pages $74.00 $69.00 $65.00 $61.00 $56.00 $54.0025+ pages $77.00 $74.00 $69.00 $65.00 $63.00 $56.00

� Costs are per thousand

� Add $5/thousand for every 4 page jump over 40 pages

� Add $8/thousand for zoned coveragewith a 14,000minimum

� Thanksgiving Day and every Sunday full run only

� Deadline is one week prior to insertion date

Call for quote.

� Size: No wider than 10.5 inches, no longer than 11 inches,

minimum size: 5.5 inches wide and 8.5 inches deep. No smaller

than #10 envelope.

� $120 per 1,000 net

� Poly bag ads are NOT accepted on Election Day

Ad Bargain Sizes(6-column format, 9.75” deep)

Mirror Tabloid Sizes(6-column format, 9.75” deep)

Classified Sizes(8-column format, 21.25” deep)

Newspaper Poly Bag Rates

Pre-Print Copy Sizes

Pre-Print Printing Rates

Pre-Print Insertion Rates

National Classified Rates

National Retail Color Rates

National Retail Rates

Glossy Magazine Dimensions

Double Truck Sizes

Retail Sizes & Break Page(6-column format, 21.25” deep)

3

Open rates Daily Daily + Ad Bargain Sunday

Annual contract rates Daily Daily + Ad Bargain Sunday30,000 ”25,000 ”20,000 ”12,000 ”9,000 ”6,000 ”4,500 ”3,000 ”1,500 ”1,000 ”750 ”500 ”200 ”100 ”�Example: A 2-columnby 2-inch ad = 4 column inches. Four col-umn inches at the 100-inch daily contract rate ($29.72) will costyou $118.88.� Repeat discounts apply, please see next column

Wednesday distribution: 13,000 copies available on rack loca-tions. Audited. $7.20 per column inch.

Retail and classified display:Edition DeadlineMonday Thursday, 5:00 p.m.Tuesday Friday, 5:00 p.m.Wednesday Monday, 5:00 p.m.Thursday Tuesday, 5:00 p.m.Friday Wednesday, 5:00 p.m.Saturday Thursday, 2 p.m.Sunday Thursday, 5:00 p.m.Retail only:Edition DeadlineSunday E Lifestyle Wednesday, 4:30 p.m.Sunday Business Thursday, NoonTMC Monday, 4:30 p.m.

Open rate Daily Sunday

Annual contract rates Daily Sunday1,000”500”250”100”� Repeat discounts apply, please see next column.

Edition DeadlineMonday Friday, NoonTue., Wed., Thurs., Fri. Day prior, NoonSaturday Thursday, 4:00 p.m.Sunday Friday, Noon

45% discount available on pickups into tabloids and special

sections from the retail ad earned rate.

35% discount onanyad that repeats fromSunday intoMonday

or Tuesday or any insertion that repeats from Thursday into Fri-

day or Saturday (20” minimum, excluding Sundays, church and

charity, obituary, community,BusinessBuilder andBrandBuilder

Rates).

25% discountonanyadover 20” that repeatswithinsevendays

(excludingSundays, churchandcharity,obituary, community,Busi-

nessBuilder andBrandBuilderRates).

15%discountonanyad,anysize, thatrepeatswithinsevendays

(excludingSundays, churchandcharity,obituary, community,Busi-

nessBuilder andBrandBuilderRates).

Daily SundayNonprofit Rate $23.56 $30.48Obituary Notice $4.25 per line� No other discounts apply

Directory Rates Daily SundayOnce a week for four weeks $19.34 $20.34Once a week for 13 weeks $18.17 $19.11� No other discounts apply

30 Times $16.49 within a 30-day period15 Times $22.14 within a 30-day period

� No other discounts apply

� Additional weeks require a signed contract

� All contracts must be signed by both parties and returned by

effective dates in order to receive contract rates; otherwise, the

open ratewill be charged. Advertisersmay refuse to accept a rate

increase and cancel contract within 30 days of written notice

thereof.

Contract Information

Business Builders Blitz

Directory Rates

Other Discounted Rates

Repeat Discounts (If applicable)

Break Page Deadlines

Break Page

Retail Display

Ad Bargain / Mirror Plus

Display Ad Deadlines

4

$45.12

$22.82$22.97$23.46$24.23$24.93$25.17$25.60$25.75$26.86$27.55$27.89$28.22$28.80$29.72

$52.22

$30.02$30.17$30.66$31.43$32.13$32.37$32.80$32.95$34.06$34.75$35.09$35.42$36.00$36.92

$52.45

$26.30$26.79$27.17$28.00$28.61$29.00$29.46$29.85$31.08$31.92$32.50$33.08$33.25$34.15

$37.27

$24.11$28.33$31.68$34.91

$47.46

$27.04$31.77$40.29$44.77

Monday - Friday $325Saturday $375Sunday $425� Limited space is available; price includes color

Format:Full Gatefold = Flap + Inside Back + Back

Rates:

Around Sunday Comics or Sports $2,500Around A Section of paper, $3,500

Sizes:Gatefold flap front: 4.75” x 16.375” deepBack: 4.75” x 21.25” deepGatefold pages,inside back & back: 10” x 21.25”

Note size:Image area: 3”x3”, Finished size: 3.5”x3.5”Optional back side: 2”x3” (left side of back of sticker, black ink only)Rates: NoteFront only $925 Daily / $999 SundayFront and back $975 Daily / $1,049 SundayQuantities:Full run Please ask your account executive

for the most recent audited quantitiesAd Bargain 13,000Special “Referral Note” pricing when combined with a Print Ad.Call for details.� Full Run Only� Zoning Not Available.

Pick up: $12 Mailed: $21

Daily: $29.44 per inch Sunday: $31.47 per inchProof of Publication $7.25

Legal Notices

Blind Box Replies

Front Page Mirror NotesFront Page Feature Ad

Mirror Gatefold

Open rate Daily Sunday

Annual contract rates Daily Sunday

30,000”

25,000”

20,000”

12,000”

9,000”

6,000”

4,500”

3,000”

1,500”

1,000”

750”

500”

200”

100”

Open rate Daily Sunday

Annual contract rates Daily Sunday

30,000”

25,000”

20,000”

12,000”

9,000”

6,000”

4,500”

3,000”

1,500”

1,000”

750”

500”

200”

100”

8 Column Classified Line Rates8 Column Classified Display Rates

5

$34.00

$17.12

$17.24

$17.60

$18.18

$18.71

$18.87

$19.20

$19.32

$20.15

$20.66

$20.93

$21.17

$21.60

$22.29

$38.58

$19.35

$19.84

$19.99

$20.59

$21.05

$21.32

$21.67

$21.95

$22.85

$23.90

$24.19

$24.33

$24.46

$25.10

$4.40

$2.22

$2.23

$2.27

$2.35

$2.42

$2.44

$2.47

$2.51

$2.61

$2.68

$2.71

$2.74

$2.79

$2.90

$5.00

$2.51

$2.56

$2.61

$2.64

$2.73

$2.77

$2.81

$2.84

$2.95

$3.03

$3.09

$3.15

$3.17

$3.25

Altoona MirrorREADERSHIP PATTERNS

Blair County, PA

Year In ReviewWhether your business is re-markably old or relatively new,January 1st is a time to cele-brate your success. It’s sure tobe a conversation starter and areminder of just how vibrantour business community re-mains.

Spring HomeImprovementIt’s the time of the year whenhomeowners are looking forhelp and advice about home im-provement.

People & ProgressOur newsroom’s annual look atthe region’s growth will featurestories on recreation, health,business, industry, and educa-tion around the 6-county region.

Spring WeddingsThis bridal publication pub-lishes inside the Altoona Mirrorevery April. Reach thousands oflocal readers with your specialadvertisement.

Here’s My CardGLOSSY COVER, SUNDAYCIRCULATION, CATEGORIZEDHEADINGSBusiness cards are one of yourmost effective marketing tools.Take advantage of this businesscard directory.

Hometown FavoritesShare your enthusiasm bythanking those who voted foryou by placing an ad in this sec-tion. The lists of nominees andwinners are based on readers’choices.

Blair County ProudAn annual look at the “goodnews” and “good people” whomake our communities tick.Blair County Proud is divided into four sections based on geogra-phy and recognizes volunteers,nonprofit groups and other com-munity heroes. When someonesays there’s never any goodnews in the paper, we tell themwe’re “Blair County Proud.”

Fall HomeImprovementAs the weather changes and theleaves begin to turn, homeown-ers are again looking for ways toprepare for the return of thewinter weather.

Thanksgiving DayEditionThe Altoona Mirror’s Thanksgiv-ing Day newspaper is one of thelargest and most anticipated ad-vertising editions of the year! Besure to include your business inthis publication as more than70,000 local readers prepare for thebiggest shopping day of the year!

Trimmed toPerfectionThis annual guide to holidaydecorating and entertainmentfeatures a tree decorating con-test for readers that draws inter-est from across our region.

Holiday GreetingsOn Christmas Day, the Mirror pub-lishes holiday greetings through-out the paper. Wish all of yourpatrons a happy holiday seasonand show howmuch you appreci-ate them!

January

February

March

April

July

September

October

November

December

Study results based on 1,339 total telephone interviews with a confidence level of 95%, and a margin of error of ± 2.77 performed in Blair County, PA in February 2014 and August 2013, bu Market Authority Inc. Results weighted by age.© 2014 All rights reserved by Market Authority, Inc.

6

Special Sections Calendar 2020

Altoona MirrorNewspaper Frequency

Altoona MirrorShared Copies

22%Occasionally

10%Weekends

Only

5%SundayOnly

63%Daily

22%Share with TwoOther Persons

24%Share with

Three or MoreOtherPersons

19%Do Not Share 35%

Share with OneOther Person

7

Penn State NitWitsOnline at altoonamirror.com.

Full-length videos of the Nitwitstelevision program.

High School, Collegeand NFL FootballPreviewsReaders look for-ward to this specialsection loaded withfacts, figures, ros-ters and schedulesof area high school,college and NFLprospects for the upcoming season.

PSU Football: GamedayPenn State Gameday includes features,commentary, fan feedback, rosters and sta-tistics. Gameday reaches 100,000 readers inthe Altoona Mirror and our sister papersin Lock Haven, Lewistown and Will-iamsport.

PSU Football: ExtraFour-page newspaper section that wrapsaround the Mirror’s regular sports sectioneach Sunday duringfootball season. It includes gamecoverage, commentary and analysis fromthe Mirror’s veteran team.

Winter HeatReaders look to the Mirror for thebest in high school winter sportscoverage and no product the Mirrorproduces affects more student ath-letes and their families.

Fridays: Go/TVMagazineWeekly entertainment magazine,featuring “go and do” informationabout music, movies, the arts andnight life. Contains a week’s worth ofprogram listings for dozens ofbroadcast and cable channels on 15regional cable systems.

Ad Bargain13,000Distributedthoughoutthe region.A newedition isavailableeveryWednesdayon morethan 250 racklocations. AAM audited publication.

Blair Business MirrorAdvertising supplement published inconjunction with the Blair CountyChamber of Commerce. It is inserted inthe Mirror on the second Tuesday ofeach month.

Tour of Homes -Glossy CoverIncludes property listings in our six-county coverage area. It is inserted inthe Mirror on the first Saturday ofeach month, distributed free at dozensof locations and posted all month longat www.altoonamirror.com.

Coupon BookletThis full-color booklet measures5.25” x 9.25” and is delivered monthly to20,000 Altoona Mirror subscribers.They are also available at severallocations throught Altoona.Total distribution: 23,500 copies.

Health and WellnessFeatures informative articles on healthissues from asthma to X-rays. Inserts inthe Mirror in January, May, August andNovember.

Top JobsAltoona Mirror's Tuesday employmentsection featuring career advice and ourregion's best-read collection of helpwanted ads. The easiest way to get yourad into Top Jobs is to place it in theSunday newspaper and we'll pick it upinto Top Jobs at a special discountedrate. For more details, call the Mirror'sclassified department at 814-946-7422.

Senior MirrorFeatures information for our local 55+readers. This section publishes the firstSunday of every month and is a verypopular edition.

Curve: Inside PitchAn in-depth season primer on one ofthe most popular minor league fran-chises in all of sports. Thousands offans turn to Inside Pitch, a completeguide to the upcoming season withfeatures, player profiles, statistics,analysis and a fan-friendly map ofBlair County Ballpark.

Glossy Golf MagazineTheses magazines will bedistributed late April/early Mayand will be available throughout thegolf season. Advertisers will seecontinued results with this all-newglossy publication.

Preseason BlitzArea football players, coaches andteams will be featured withoutstanding photos and stories

written by ouraward winningsports department.Parents andathletes alike willtreasure thisglossy annualissue for years tocome.

Weekly Publications Monthly Products Other Products

Football Products High School Winter Sports

Sports-Related Products

8

Blair LivingLocal stories, Local events, Local facesIt’s like a taste of our hometowndelivered to your doorstep four times a year.A community , life and style magazine for peoplewho live and work in the region and those whofeel a kinship with this place we call home.

Publishes:The second Monday in March, June,September, and December.

AD SIZES WIDTH HEIGHT(A) Full Page Bleed 8.875” 11.375”Trim size: 8.375” x 10.875”,Live image area: 7.625” x 10.125”

(B) 2/3 Page Vertical 5” 10.125”

(C) 1/2 Page Vertical 5” 7.5”

(D) 1/2 Page Horizontal 7.625” 5”

AD SIZES WIDTH HEIGHT

(E) 1/3 Page Vertical 2.375” 10.125”

(F) 1/3 Page Square 5” 5”

(G) 1/6 Page Vertical 2.375” 5”

(H) 1/6 Page Horizontal 5” 2.375”

(I) Two facing pages 2-full page ads

AD SIZES COST(A) Full Page $1,200(B) 2/3 Page $950(C), (D) 1/2 Page $825(E), (F) 1/3 Page $580(G), (H) 1/6 Page $330

(A) (I) (I)(B) (C)(D)

(E)(F) (G) (H)

Close of space 6 weeks prior to publication. CRA and artwork approval two weeks after space close.

• All ad rates include full color.• Issue dates and number of issues aresubject to change.

Bridal BlissFeatures a local wedding storyalong with advice and tips forbrides, grooms, bridal partiesand the couples families.Publishes:Every January

Mirror MomsFeatures local stories andlocal faces plus a high-quality glossy finish.Publishes: February, May,August and November.

AllegheniesAdventureDistributed for FREE at many arealocations including hotels, restau-rants, specialty shops and resortareas in Central Pennsylvania.Publishes: January and July

FULL-RUNALTOONAMIRROR

Glossy Magazines

Targeted Distribution

This glossy publication provides aflavor for readers of the business ofcooking and eating in central Penn-sylvania.

Local cooking personalities, food-related businesses, food-relatedtrends and recipes are featured.

ALTOONAMIRROR EVENTS

This publication is devoted to ed-ucation and responsible pet owner-ship as well as products andservices designed to help individu-als and families provide their petswith a healthy, quality life.The glossy high end look and con-

tent features trusted and credible in-formation to pet owners and loverswritten and delivered in partnershipwith local trainers, veterinarians,nutritionist, legal counsel, rescue or-ganizations and a whole pack of an-imal writers.

Whether it is in the thrill, passionor economics that makes motorcy-cles so appealing, Central Pennsyl-vania will learn about it here.This magazine features stories for

both the street and off road bike en-thusiast.

Includes listings of area runs, in-formation from local motorcyclebusinesses and upcoming trends inthe industry.Delivered full circulation in the

Altoona Mirror and available atJohnstown’s Thunder in the Valley.

February:Love Yourself

An event by women for women.March:

Kegs, Corks & KiltsAn Irish-themed tasting eventwith local breweries, wineries& distilleries.

April:Mirror Moms Kids Fest

A fun, activity filled day forkids of all ages!

July:Altoona First

Frontier FestivalA variety of vendors, food andbands with free and ticketedshows.July & August:Summer SoundsSeries Concerts

Three concerts throughout thesummer on Friday nights inHeritage Plaza, DowntownAltoona.

August:Health-O-Rama

Visit with area businesses tolearn how you can embrace alife of health, wellness andfitness through education,seminars and tutorials.

September:Downtown Night MarketA community event to promotelocal artists, vendors and musi-cians.

October:Fear 'N' Beer

AHalloween-themed tastingevent with local breweries andrelated vendors.

October:Central PA Pet Expo

A fun and educational time in-teracting with a variety of do-mestic pets and wildlife.

December:HoHo Expo

A family, friendly holidayshopping experience with localvendors and businesses.For additional informationregarding our events,

CALL 814-946-7536

Taste of the AllegheniesPUBLISHES: Every May

Central PA PetsPUBLISHES: Every October

Veterans SalutePUBLISHES: Every November

Born to Ride Central PAPUBLISHES: Every May

Magazines reach both amass audience, through distribution in the Altoona Mirror, anda targeted audience through placement in many businesses throughout the region.

The Altoona Mirror publishes20,000 copies of this special glossymagazine to salute our Veterans.Articles include information for

sending gifts overseas, spendingtime with a veteran, how to donate,how to properly fly the flag as an

honorable display of appreciation,and more. We will also include sto-ries on local veterans and serviceorganizations.Be sure to show your support by

thanking our veterans inside thisspecialty publication.

Area football players, coaches andteams will be featured with out-standing photos and stories writtenby our award winning sports depart-

ment.Parents and athletes alike will

treasure this glossy annual issue foryears to come.

High School FootballPUBLISHES: Every August

Featured Glossy Magazines

9

10

15776

15764 15711

15851

15840

15865

15730

1576715780

1575815772 15742

15771

15759

15724

15721

15739

1577715729

15728

1570115765

1595715720

15748

15920

15960

15961

15954

15944

15905

15928

15531

15546

1550115541

15563 15926

15924

1593615935

15953

15963

1595215904

15901

15906 15945

1595515902 1595115956

1594215909

15943

1595815938

15946

16630

16641

15940 16613

16636

1663916640

16627 166801661615753

16656

16645

16661

16671

16651

1575716861

16863

1683716833

16838

15848

15856

1580115849

16830

16881

16878

16620 16666

16840

1686016821

16858 16839

16879

1684516829

17751

16822

16864

16841

16875

1684416866

16823

16828

16827

16802

16801

16803

1687016877

16865

17063

1708417099

17009

1704417029

17004

17002

16669

16611

16652 17060 17051

17082

17035

17021

1707117217

17260

17066

17052

1662216657

1667816685

16634

16621 16674

16623

17243

17264 1725517239

1721317219

1722017240

17262

17271

1724417232

1725717201

1724617265

17221

17224

172151722317229

16689

17228

16691

1553315537

16650 166791665916664

16695

16655

15521

16667

1553915554

15559

15522

15550

16647

16683

16686

16617

16602

16693

16601

16648

16635

166251667316637

16662

16874

16859

16836

16692

16668

1577315775

15760

15714 16646

1593115927

1572215762

15825

Brookville

Reynoldsville SandyDuBois

Falls Creek

Treasure Lake

Grampian Curwensville

PlymptonvilleClear�eld

Hyde

Lumber City

Maha�ey

NewburgGlen CampbellNew Washington

Burnside

Westover

Irvona

Coalport

Glen HopeBrisbin

HoutzdaleRamey

Osceola MillsSouth Philipsburg

PhilipsburgChester Hill

Wallaceton

Port MatildaPark Forest Village

Pleasant GapCentre Hall

ZionBellefonte

Milesburg

Unionville

Howard

Beech Creek

State CollegeBoalsburg

Pine Grove MillsMilroy

Belleville LewistownPetersburg

Alexandria

Huntingdon McVeytown

HamiltonNewton

Mill Creek

MapletonMount Union

Kistler

Shirleysburg

Rockhill FurnaceOrbisonia

SaltilloThree Springs

Shade Gap

Newburg

Orrstown

Hopewell

Valley-HiEverettBedford

Manns Choice

Schellsburg

St. Clairsville

New Paris

Pleasantville

New Baltimore

ShanksvilleFriedens

Somerset

Stoystown

Indian Lake

Central City

Hooversville

Jennerstown

WinberBenson

JeromeDavidsville

PaintScalp Level

GeistownLorain

DaisytownJohnstown

Franklin South Fork

EhrenfeldSummerhill

VincoSeward

New Florence

Armagh

VintondaleNanty-Glo

Spring HillWilmore Portage

CassandraLilly

Cresson

SankertownEbensburg

Colver

Carrolltown

Spangler

BarnesboroClymer

Cherry Tree

Marion Center

Hastings

Patton

Chest SpringsAshville

Loretto Gaillitzin

Tunnelhill

DuncansvilleNewry

Claysburg

Roaring Spring

Martinsburg

Hollidaysburg

Altoona

Williamsburg

Bellwood

Tipton

Tyrone

Birmingham

Boswell

Cassville

Markelsburg

CoalmontBroad Top CitySaxton

DudleyCoaldale

Ramblewood

Punxsutawney

Sykesville

Troutville

Big Run

JEFFERSONCOUNTY

CLINTONCOUNTY

CENTRECOUNTY

BLAIRCOUNTY

CAMBRIACOUNTY

INDIANACOUNTY

SOMERSETCOUNTY

BEDFORDCOUNTY FULTON

COUNTY

FRANKLINCOUNTY

JUNIATACOUNTY

HUNTINGDONCOUNTY

CLEARFIELDCOUNTY

County boundary

Zip code boundary

Altoona corporate limits

Balance of ABC city zone

ABC retail trading zone

Altoona

Audit Bureau of CirculationsC149-R01

City and Retail Trading Zones / Altoona, Pennsylvania

Altoona MirrorADVERTISING CONTRACT FOR 2020

Account Number:________________ Effective Date:_______________We, the undersigned, authorize the Altoona Mirror to publish advertising on our behalf as follows:Annual Bulk Contract (level): _______________________ ROP Rate: Daily _____._____Sunday _____.____________

Classified Rate: Daily _____._____Sunday _____.__________Monthly Earned Contract (level):_____________________ Rate: Daily _____._____ Sunday _____.________________Preprints (level):__________________________________ Rate: _____________________________________________Monthly Pages:__________________________________ Rate: Daily _____._____ Sunday ______._______________Weekly Annual Contract:___________________________ Rate: Daily _____._____ Sunday _____.________________Break Page (level):_______________________________ Rate: Daily _____._____ Sunday _____.________________Color (level):_____________________________________ Rate: ____________________________________________Business Builder (level):___________________________ Rate: _____________________________________________Brand Awareness Program:________________________ Rate: _______________________________________________Tabloid Publication:_______________________________ Rate: _______________________________________________Special Event:___________________________________ Rate: _______________________________________________Other: __________________________________________

TERMS AND CONDITIONSAn up-to-date credit application must be approved and on file before credit canbe extended.Advertiser agrees to pay all outstanding balances by the due date shown onthe invoice/statement. Any disputed rates or quantities must be brought toNewspaper’s attention within 60 days of receipt of the invoice/statement.Contracts are not valid until signed by the Advertising Manager, Publisher orGeneral Manager.This agreement cannot be invalidated by wrong insertions or omissions on thepart of Newspaper. Newspaper shall not be liable for slight changes or typo-graphical errors that do not lessen the value of an advertisement. Newspa-per’s liability for other errors is strictly limited to publication of theadvertisement in any subsequent issue or the refund of any monies paid forthe advertisement. In case there is an error in a published price, the advertis-ing department will furnish a letter to Advertiser stating the correct price butwill assume no liability if goods are sold at an incorrect price. Claims for errorsin advertisements will be allowed for the first insertion only. Advertisers agreeto bear the responsibility to promptly check the first published advertisementand notify Newspaper of any inaccuracies or other problems within publishedmaterials.Newspaper reserves the right to reject or cancel any advertisementat any time.Advertiser agrees to furnish advertising copy by established deadlines.Advertiser and/or advertising agency agrees to defend and indemnify Newspa-per against any and all liability, loss or expenses arising from claims of libel,unfair competition, unfair trade practices, infringement of trademarks, copy-rights, trade names, patents or proprietary rights or violation of rights of pri-vacy resulting from the publication of the advertisement.The Publisher reserves the right upon 30 days written notice to adjust therates, and this contract is subject to any such revisions.Newspaper does not accept brokered advertising.

Newspaper will not extend credit for advertising orders or space reservationsthat claim sequential liability.All advertising credit balances must be taken in-kind (i.e. through additionaladvertising) and must be taken within one year.

Any disputes, other than non-payment of amounts due for advertising, will beresolved by binding arbitration in accordance with the Commercial ArbitrationRules of the American Arbitration Association.Preprint advertisers agree to provide for insertion sufficient preprints for fullrun distribution for Sunday products and other days throughout the year whenzoning of preprints is not offered. Newspaper will require sufficient preprintsfor total paid circulation, sufficient preprints for single copy sales and for indus-try acceptable percentages of returned single copy papers for both dealersand vending machines. Advertiser will also be asked to provide a 2% overagefor damage that can occur during the mechanical insertion process. The re-quested number of preprints will be determined by using current average dis-tribution numbers adjusted seasonally. New requested distribution numberswill be provided quarterly in writing to the agency or Advertiser. In no case willNewspaper be responsible for overages provided by the agency or Advertiser.Newspaper has the right to refuse preprints that cannot be efficiently mechani-cally inserted. If Newspaper fails to insert a preprint on the correct day, it willinsert the preprint in the next available publication.Newspaper shall not be liable for failure to print, publish or circulate all or anyportion of any issue in which an advertisement accepted by Newspaper is con-tained if the failure is due to acts of God or government, strikes, accidents,lack of newsprint, mechanical failure or other circumstances beyond the con-trol of Newspaper.In the event that any federal, state or local taxes are imposed on the printingof advertising materials, insertion of preprints or on the sale of advertisingspace, such taxes shall be assumed and paid for by the Advertiser.

Authorized Representative of Advertiser (print name) Date Account Executive/Newspaper Date

TitleAuthorized Representative of Advertiser (signature) Date Newspaper Date

Advertiser Name

Mailing Address

Advertiser 2 col x 2” or PCI Per month Annual PerInitials 1 col x 4” ad (4 weeks) investment

3 per week $9.00 $ 518.00 $ 6,216.005 per week $8.50 $ 786.67 $ 9,440.007 per week $7.75 $ 990.33 $11,884.00

Advertiser 2 col x 3” or PCI Per month Annual PerInitials 1 col x 6” ad (4 weeks) investment

3 per week $9.00 $ 752.00 $ 9,024.005 per week $8.50 $1,155.00 $13,860.007 per week $7.75 $1,146.50 $17,526,00

One year contract allows the above rates to remain fixed during the contract period and exempt from rateincreases. All contracts canceled before expiration date will be billed an earned contract for volume fulfilled.

> Raiseyour com-pany’sprofile withour cost-effectiveone-yearprogram of brand advertising.> Your Brand Builders ad may include:� One benefit headline� Company name/logo� One graphic element� Phone number and address

52 weeks

52 weeks

*Rates subject to ROS (Run of Site) Placement*

Open Rate $13 CPM ROS Targeting additional $2/CPMIMPRESSIONS GOLD SILVER BRONZEPer Month 12-Month 6-Month 3-Month Agreement

Agreement Agreement (Cost Per Month)(Cost Per Month) (Cost Per Month)

30,000 $240 $270 $300

40,000 $320 $360 $400

50,000 $400 $450 $500

Applies to 728x90, 160x600 and 300x250 creative units.

Video (.mp4)300x250

$175 flat/mo.

Homepage fixedPencil Ad

960x250/960x30$200 flat/day. Call Rep for availablity.

Includes 200x200 web ad

Includes 200x200 web ad

AltoonaMirror.comDesktop

1.7 million pageviews per month

& growing

Sizes:728 x 90,

160 x 600, 300 x 250$13 CPM*

300 x 600$15 CPM*

Altoona MirrorMobile App

Average750,000

Page viewsper month

and growing!

Size:300x250$18 CPM*

JPG or GIF Format • File size cannot exceed 100KB* Targeted: additional $2/CPM

CPM (cost per 1,000)

Brand Awareness Program

Reach a growing audience

AdditionalOpportunities

in print, online, and in the palm of your hand!