How to Get Key Influencers & Celebrities Asking To Be on Your Web Show

Using Google+ Hangouts on AirSunday, February 24, 2013

12 pm noon; room RCC-162

This Presentation Will Cover

• 10 Steps to Celebrity: G+ Hangouts on Air• 20 Minutes + 10 minutes Q&A• 30 Point Font– Thank you Guy Kawasaki!

Will Weinraub - LiveNinja.com CEO & co-founder

Chris Guillebeau The $100 Startup

Guy Kawasaki & Shawn WelchAPE: Author, Publisher, Entrepreneur –

How to Publish a Book

1 – Dream Big, Start Small

• Think about the group of people you most want to help, prioritize– (September) wanted to help everyone!–Multi-format & weekly show planned

• Propose multiple categories, but channel energies to subjects where successful– Focusing efforts on #SparkleSOS Book

Authors & Publishers, monthly show

2 – Expect to Iterate

• A refined process grows your audience• Expect to start off crappy– Execute & iterate to work out the kinks– Started with QSR / resto: not good tech– Tried “Hangouts” Hangout: NOT good– Tried “Twitter” Hangout: so/so

attendees– Have been beating to pulp #SparkleSOS

tweetchat, still working to work

3 – Pre & Taping Promotions

• Twitter is a much more used platform– Pre – promotion & connection with

likely interested people / biz orgs– Interns assigned to:• tweet out live quotes on

#SparkleSOS hashtag• ask live audience Q’s on HoA

– Leverage “newness” of G+ & HoA

4 – Creating Audience

• Like TV, most audience comes AFTER live taping event–Optimize video with keywords / SEO– Introduce speakers & guests before

“live” taping begins– Select 10 people (including hosts &

special guests), for ON Hangout video who are most excited & connected

5 – Share Video w/Open Mind

6 – Optimize the Video

• Send celebrity Hangouts video to other celebrities & ask them to participate– Dorie Clark (HBR / Forbes writer)

joined us on Chris Guillebeau. early–Mike Michalowicz said “yes” to guest

spot, day before Guy Kawasaki live– Keyword, category, links

7 – Post Taping Marketing

• Share your video– In gmail/email to potentially

interested audience / fans of subject– Provide everyone on the Hangout with

the YouTube embed code & invite to post to their own communities

– “Celebrity” guests likely to post to their own blogs / communities

8 – Follow Up, Ass Kisser!

• Follow up with video on email to particip– Share video with their email list– Ask for a review quote of the show– Invite them back to the panel– Ask if they know anyone else who

would be a fit for the show– Review their book; drop in link

to video of Hangout

9 – Leverage the Opportunity

• Google+ Hangouts on Air are NEW to most people– You’re likely 1st asking for G+ HoA– Teaching the experts something new – Now:• Social Media Camp Victoria May• Mari Smith Intensive San Diego April• Search Marketing Expo Toronto

March

10 – Repeat the Process

Even SM “Wastelands”…

Connect With #SparkleDebbie Horovitch

Interns Patrycja Wygnal & Matt AlexanderWordPress Intern Parth Pandya

UX/IA Partners 26Mondays

http://theSparkleAgency.comdebbie@theSparkleAgency.com

416-553-2157

Who is Social Sparkle & Shine• Advertising, marketing & PR experience since 1996• Social media consulting & training since 2008• Clients include job seekers, professionals, small business,

media channels, large business, not for profits & government organizations, globally

• Speaking & training programs available• SEO Optimized guest blog posts available• Relevant guest blogs accepted & promoted• #HappinessTrain Mental Health Awareness Campaign• #SparkleSOS Book Authors & Publishers – monthly Google+

Hangouts on Air (web TV show)• Social Media Mastermind