podcamp2012 digital publishing
DESCRIPTION
Andre Gaulin from Agility shares his wisdom on where traditional magazine publishers need to focus their efforts to successfully transition online.TRANSCRIPT
Jumpstarting Digital from Inside the Belly of a Traditional Publisher
ANDRE GAULINDIRECTOR, SOLUTIONS
AGILITY INC.h!p://agilitycms.com/
[email protected]@fuzzz
Thursday, 5 April, 12
2
Adweek on Physical Readership
“70% of the 220 magazines measured were down... many double digits...
readers now ge!ing content on mobile and online.”
h!p://www.adweek.com/news/press/publishers-challenge-audience-report-137182
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3
Evolution Before Our Eyes
Image: http://www.metrolic.com/human-evolution-102891/
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5
The Right Tools Are Obviously Important
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“Only 29% of WCM clients are satisfied with their chosen solution”
- FORRESTER RESEARCHThursday, 5 April, 12
Olden Times
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Online Today
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The Path To Success
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It’s Also About Relationships
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Working with the Fear ofTechnology & Change
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WorkflowAKA: Teamwork, Communication & Accountability
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Content Management
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15
Money Talks and Motivates
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16
Measurement Not Emotion
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Jumpstarted!
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Great Results!
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19
A Couple Blog Posts You Might Like
h!p://agilitycms.com/blog/
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Thank You!
ANDRE GAULINDIRECTOR, SOLUTIONS
AGILITY INC.h!p://agilitycms.com/
[email protected]@fuzzz
Thursday, 5 April, 12