podcasting 201 - from planning to publishing, podcasting in action
TRANSCRIPT
Podcasting 201From Planning to Publishing Podcasting In Action
PENCILS DOWN
Podcasting 101Turning Your Voice Into A Brand
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➡What is podcasting
➡Why is podcasting such an effective marketing tool
➡Planning your podcast
➡Podcasting essentials
➡How to record your first episode
➡How to edit your podcast
➡How to publish your podcast
Your face here
Let’s Review
“Why should I listen to this guy?”- Every Smart Audience
?
What is podcasting?
Highly Indexable On-Demand
Easily Consumable
163% increase between 2006 to 2012
*Edison Research via Forbes Magazine
Storytelling is a powerful way to communicate your value prop
Just because you’re a good writer…
…doesn’t mean your audience are good readers
Your expertise becomes your listeners ENTERTAINMENT
People talking about what their passionate about!
…density of design…
Now, all it does is tell the time and the date,
that’s it. But, man, how it does it.
Cult of Personality
Creating your first podcast…
…Planning
Picking a show topic
Old Logic:
Be an expert
New Logic:
Become an expert
Show Format- Monologue - Interview - Panel
Show Scope- Specific Topic - Temporal
Show Style- Scripted vs. Extemporaneous - Produced vs. Raw - Formal vs. Casual
Quality Matters…
…but don’t let it stop you
Whatever your budget spend the majority of it on your microphone(s)
Determine show topic/interview
Coordinate interview (who, what, where, when, how)
Plan Show
idea>action continuum
Setup/Record/Takedown
Edit ShowWrite show notes, blog post, etc.
Upload to hostingPromote!!!!
EXC
ITEM
ENT
PLANNING RECORDING EDITING PUBLISHING
The Podcasting Triangle
➡How to record your first episode
➡How to edit your podcast
➡How to publish your podcast
