Podcasting Demystified

Forever!!

by Paul Dunay

Global Director of Integrated Marketing

Agenda

1) What is a Podcast?

2) 3 Steps to Making a Podcast

3) 5 Ways to Record a Podcast

4) 3 Ways to Edit a Podcast

5) 5 Steps to Publishing a Podcast

6) 7 Tips to Better Podcasts

7) 9 Ways to Make Money from Podcasting

What’s a Podcast??

1) Podcasting is one of the most exciting and wonderfully disruptive technologies

2) Podcasting puts the power to communicate into the hands of the individual

3) You only need a microphone, a computer and something to share with the rest of the world

4) You do not need a iPod to listen to podcasts, make podcasts, or learn about podcasts

5) Podcasts are just simple MP3 sound files

6) Combined with RSS and Blogs make for a powerful distribution and communication system

3 Steps to Making a Podcast

1) Record

2) Edit

3) Publish

Devil is in the details which is what we are going to cover here tonight!

5 Ways to Record a Podcast

1) Talkshoe

2) Olympus Digital Voice recorder

3) Quick Tap Recorder

4) Splitting Device

5) Hire a Studio

1st Method to Record a Podcast

1) Talkshoe

Pros

- Easy to use

- Easy to publish

- Live Show

Cons

- Hard to edit / once and done

- Quality may vary

2nd Method to Record a Podcast

2) Olympus Digital Voice Recorder

Pros

- Super Easy!

- Super Portable!

Cons

- Background Noise

- Overall Quality

3rd Method to Record a Podcast

3) QuickTap

Pros

- Very Easy

- Portable

Cons

- Combines both callers into one line

- Interviewer louder than Interviewee

Available at BSW800-426-8434

4th Method to Record a Podcast

4) Splitter

Pros

- Splits Interviewer/ee on different channels

- Great Quality

- Can add music underneath conversation

Cons

- Not portable

- Not Easy

Available at BSW800-426-8434

5th Method to Record a Podcast

5) Hire Studio

Pros

- Very Easy

- Super Quality

Cons

- Expensive

- Cancellations can be costly

3 Ways to Edit a Podcast

1) SoundForge (PC)

2) GarageBand (Mac)

3) Find a Local Studio

5 Steps to Publishing a Podcast

1) Get a URL

2) Start a blog

3) Create the RSS feed

4) Be sure to complete your ID3 tags (for iTunes)

5) Start publishing!

7 Steps to Better Podcasts

1) No “shovelware” & No direct selling - Transparency is the key

2) Formats: Newsletter format, Blog-like rant, Radio show w/ guest interviews, Readers Digest format

3) Use strong call to action

4) Commit to a series – Frequency: weekly

5) Keep it short: 5 – 7min (ideal)

6) Costs: $0 - $1000 – quality varies

7) Use iTunes but don’t expect much traffic flow

9 Ways to make Money with Podcasting

1) Become a podcast consultant

2) Start a full-service podcasting company like podango.

3) Form a podcast network like podtech and offer services.

4) Charge for premium content – If your content is that valuable, charge for it.

5) Podcast advertising – Companies like Kiptronic will do audio ad insertions and share the revenue.

6) Solicit donations from listeners – PayPal has an app you can put on your site that will allow folks to leave you a tip.

7) Score valuable schwag – Barter with companies for things you need to keep your podcast series going.

8) Employ a sponsorship model – ex Mommycast, which keeps its product recommendations really relevant to its audience.

9) Build a huge following and sell your company – ex WallStrip, bought by CBS, tapped into a huge audience, and it paid off!

How to contact me?

Paul DunayGlobal Director of Integrated Marketing BearingPoint, IncManagement & Technology Consultants Office: 212.896.4078Mobile: 917.306.8440phdunay@yahoo.com

Don’t miss my blog …http://www.getsomebuzz.com