podim2016 | learning to say no. the secret power of hyper-focused startups
TRANSCRIPT
Learning to say NO The secret power of hyper
focused startups
Helped 200+ venture backed startups in Silicon Valley scale sales.
We’re hiring! Profitable. Fast Growth. Remote. Awesome.
80/20 Principle of building a
7-‐figure SaaS business
Learning to say NO The secret power of hyper
focused startups
You can’t be focused if you don’t say NO
Startups suck at saying NO
Fear of missing out. Fear of making a mistake. Fear of confrontaKon.
When to say NO: • DistracKng • Broadening • Shortcuts (“Hacks”) • Not serving core customer/user
How to say NO: • OVen • Politely • Decisively • Without second guessing
Say NO to:
“Can I quickly interrupt you?”
Say NO to:
Coffee meeKngs Hour long meeKngs MeeKngs period
Say NO to:
Business Partnerships
Say NO to:
Assholes with skills or money
Say NO to:
Consultants and Advisors
Say NO to:
Bad fit customers who want to buy
The ANTI-‐Product Roadmap
Do YOU hear NO enough yourself?
How to respond to NO: • Appreciate the honesty • Don’t take it personal • Don’t fight -‐ listen • Marinate/deliberate/decide • Not the end -‐ it’s the beginning
What to say YES to? 1. Core customers / users 2. Building product and distribuKon 3. Core no-‐bs metric
We’re hiring! Profitable. Fast Growth. Remote. Awesome.
