FRNDRING LEDER FRAMTNYA KONSTELLATIONER GER NYA MJLIGHETER

1. Snabbare2. Trffskrare3. Kostnadseffektivt

VI TROR P GRNSSNITTETMELLAN MNNISKOR

Detail POEm

CHANGE

VALENTIN & BYHR

ZOOMA

FUSION

KORTSLUTNA PROCESSER & SMLS LEVERANS

retail

EVENT

PR

DIGITALT

BRAND

shopperMarketing

socialA MediEr

innovation

Design& Koncept

TRENDS FOR BREAKFAST

5 TRENDS IN 5 MINUTES.

2 THINGS YOU CAN DO TOMORROW.

WHY GOOGLE IS KILLING YOU.

AND 1 SCOTTISH TIP.

WHY BOTHER ABOUT TRENDS?Why bother about trends?

WHERE ARE WE NOW?

AV SVERIGES BEFOLKNING

HANDLARP NTET

ANVNDER INTERNET I MOBILEN

Av SvENSKARNA anvnder sociala ntverk

Strsta internet-

penetrationen globalt

85% 65% 66% 3:e

.SE INTERNETSTATISTIK

LONG STORY SHORT: WE ARE ALWAYS ON. ALWAYS CONNECTED.

THE AVERAGE SMARTPHONE USER CHECKS HER PHONE

221 TIMES A DAY.TECMARK, OCTOBER 2014.

Long story short: We are always on. Always connected.

WERE GOING FASTER THAN MOORES LAW.

IMPORTANT TO REMEMBER...

...WHAT PEOPLE ACTUALLY CARE ABOUT

TREND 1: PEOPLE WANT TO CHANGE THEMSELVES

Trend 1:

People want to change: themselves

Trend 1:

People want to change: themselves

INSTANT SKILLS!Instant Skills!

TREND 2: PEOPLE WANT TO HELP EACH OTHER

Trend 2:

People want to help: each other

MY PERSONAL FAV AT THEMOMENT....

People want to help: each other

My personal fav at the moment....

TREND 3: PEOPLE WANT TO CHANGE SOCIETY

PEOPLE WANT BRANDS TO HELP WITH CIVIC TRANSFORMATION...

People want brands to help with civic

transformation...

People want brands to help with civic

transformation...

TREND 4: THE NO INTERFACE GENERATION IS COMING...

REMEMBER THIS?

THE AVERAGE SMARTPHONE USER CHECKS HER PHONE

221 TIMES A DAY.TECMARK, OCTOBER 2014.

Long story short: We are always on. Always connected.

NO INTERFACE = GESTURES!No interface = Gestures!

/MOVIE CLIP/

TREND 5: OMNICHANNEL

Trend 5:

Omnichannel

NIKEiD SKAPADE SKOR UTEFTER DINA INSTAGRAMBILDER

BURBERRY LTER DIG F VETA MER OCH SHOPPA DIREKT FRN CATWALKEN

Trend 5:

Omnichannel

NIKEiD SKAPADE SKOR UTEFTER DINA INSTAGRAMBILDER

BURBERRY LTER DIG F VETA MER OCH SHOPPA DIREKT FRN CATWALKENNIKEID SKAPADE SKOR EFTER

DINA INSTAGRAMBILDERBURBERRY LTER DIG F VETA

MER OCH SHOPPA DIREKT FRN CATWALKEN

SO HOW DO THESE AFFECT YOU?

WHAT CAN YOU DOTOMORROW?

HAVE IDEA SEX!

WHAT DO YOUR CONSUMERS CARE ABOUT?

WHAT CHANNELS ARE THEY ACTIVE ON?(UBER; SNAPCHAT; MEERKAT; INSTAGRAM)

IS THERE AN API WHICH CAN BE OUR IDEA-SEX LUBRICANT...?

PREPARE FOR OMNICHANNELFIND OUT WHAT DATA YOU HAVE...

PURCHASE HISTORYFAVOURITES

CUSTOMER FREQUENCY

LOCATION WEATHER

TIME OF DAY

FRIENDS / CONTACTSBIRTHDAY

SOCIAL NETWORK

TRAFFICSPORTS

EMISSION

CUSTOMER DATA POSITION PERSONAL & SOCIAL OPEN API:s

...TO MAKE EXPERIENCES LIKE THIS:...to make experiences like this:

... OR THIS:...Or this...

...OR THIS. LIKE SJ SHOULD DO TOMORROW!...Or this... like SJ should do TOMORROW!

OH! I ALMOST FORGOT!

GOOGLE IS KILLING YOU.

AS OF APRIL 21ST...

HTTP://WWW.INBOUNDFORECOMMERCE.COM/BLOG/GOOGLE _ PUNISHES _ NON _ MOBILE _ SITES

As of April 21st...

http://www.inboundforecommerce.com/blog/google_punishes_non_mobile_sites

1 GREAT TIP!

ALL THAT TECH SOUNDEXPENSIVE?

GET THE REACH OF A MEDIA GENIUS, ON THE

BUDGET OF A SCOTSMAN...

ELEVATORS IN HOTEL LYDMAR, STOCKHOLMEl

evat

ors

in H

otel

Lyd

mar

, St

ockh

olm

AND ON THAT NOTE...

TACK FR MIG!

/RUSSELL

WWW.ITSPOEMTIME.COM