poetry book sales - national poetry day · poetry book sales we are noticing upwards sales trends...

2
Campaign design created by Chie Hosaka, illustrator and Ness Wood, graphic designer National Poetry Day is the annual mass celebration on the first Thursday of October that encourages all to enjoy, discover and share poetry. As the artform’s most visible moment, it showcases the many ways poetry adds value to society. This year National Poetry Day falls on Thursday 1st October. The Day is fun, it starts conversations, it encourages love of language - and best of all, it’s open to absolutely everyone to join in, quietly or noisily, in rewarding and enjoyable ways. We make it easy for people to take part by choosing an annual theme, and this year the theme is Vision. Each year we commission beautiful designs around the theme and make them available to participants as downloads, badges, posters, bookmarks and displays. The designs, by illustrator Chie Hosaka and graphic designer Ness Wood, are free to print off and very popular. We also send out hard copies of posters, via libraries and schools: demand always exceeds supply. 23,000 resources were downloaded from our site in 2019. Assuming each is used in a classroom of 30, they reached 690,000 students. Our 13,000 mailing list subscribers turn to us for poems, and for recommendations for good poetry reads - and listens. We source poetry on the NPD theme, by commissioning new work from the National Poetry Day Ambassadors - 27 poets with experience of working with schools - and by clearing permission for great poems by less-known authors from a wide range of backgrounds. National Poetry Day is supported by great literature and literacy partners. We grow support for poetry from third parties, including the BBC, Waterstones, the Booksellers Association and Gardners Books. www.nationalpoetryday.co.uk Poetry book sales We are noticing upwards sales trends [for poetry] and enjoy seeing the innovative ways in which it is delivered. Our partnership with National Poetry Day is geared towards generating awareness and growing the reach of this important genre. Nigel Wyman Head of Business Development, Gardners Books 18% increase in poetry sales in NPD week 2019 over 2018. • Poetry sales up by 40% over the last five years. 41% of buyers were aged 13 to 22. Neilsen BookScan 8.83m 9.71m 10.94m 12.30m 12.35m 2016 2017 2018 2019 2015 Value sales per year (£ millions) 0 2 4 6 8 10 12 14 Neilsen BookScan 2019 Volume sales (thousands) Jan Dec Oct 0 10 20 30 40 50 60 70 80 Feb Mar Apr May Jun Jul Aug Sep Nov

Upload: others

Post on 31-May-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Poetry book sales - National Poetry Day · Poetry book sales We are noticing upwards sales trends [for poetry] and enjoy seeing the innovative ways in which it is delivered. Our partnership

Campaign design created by Chie Hosaka, illustrator and Ness Wood, graphic designer

National Poetry Day is the annual mass celebration on the first Thursday of October that encourages all to enjoy, discover and share poetry. As the artform’s most visible moment, it showcases the many ways poetry adds value to society. This year National Poetry Day falls on Thursday 1st October.

The Day is fun, it starts conversations, it encourages love of language - and best of all, it’s open to absolutely everyone to join in, quietly or noisily, in rewarding and enjoyable ways. We make it easy for people to take part by choosing an annual theme, and this year the theme is Vision.

Each year we commission beautiful designs around the theme and make them available to participants as downloads, badges, posters, bookmarks and displays. The designs, by illustrator Chie Hosaka and graphic designer Ness Wood, are free to print off and very popular. We also send out hard copies of posters, via libraries and schools: demand always exceeds supply.

23,000 resources were downloaded from our site in 2019. Assuming each is used in a classroom of 30, they reached 690,000 students. Our 13,000 mailing list subscribers turn to us for poems, and for recommendations for good poetry reads - and listens. We source poetry on the NPD theme, by commissioning new work from the National Poetry Day Ambassadors - 27 poets with experience of working with schools - and by clearing permission for great poems by less-known authors from a wide range of backgrounds.

National Poetry Day is supported by great literature and literacy partners. We grow support for poetry from third parties, including the BBC, Waterstones, the Booksellers Association and Gardners Books.

www.nationalpoetryday.co.uk

Poetry book sales

We are noticing upwards sales trends [for poetry] and enjoy seeing the innovative ways in which it is delivered. Our partnership with National Poetry Day is geared towards generating awareness and growing the reach of this important genre.

Nigel WymanHead of Business Development, Gardners Books

• 18% increase in poetry sales in NPD week 2019 over 2018.• Poetry sales up by 40% over the last five years.• 41% of buyers were aged 13 to 22.

Neilsen BookScan

8.83m 9.71m10.94m

12.30m 12.35m

2016 2017 2018 20192015

Valu

e sa

les

per y

ear (

£ m

illio

ns)

0

2

4

6

8

10

12

14

0

10

20

30

40

50

60

70

80

90

w/e

05-J

AN-2

019

w/e

12-J

AN-2

019

w/e

19-J

AN-2

019

w/e

26-J

AN-2

019

w/e

02-F

EB-2

019

w/e

09-F

EB-2

019

w/e

16-F

EB-2

019

w/e

23-F

EB-2

019

w/e

02-M

AR-2

019

w/e

09-M

AR-2

019

w/e

16-M

AR-2

019

w/e

23-M

AR-2

019

w/e

30-M

AR-2

019

w/e

06-A

PR-2

019

w/e

13-A

PR-2

019

w/e

20-A

PR-2

019

w/e

27-A

PR-2

019

w/e

04-M

AY-2

019

w/e

11-M

AY-2

019

w/e

18-M

AY-2

019

w/e

25-M

AY-2

019

w/e

01-J

UN-2

019

w/e

08-J

UN-2

019

w/e

15-J

UN-2

019

w/e

22-J

UN-2

019

w/e

29-J

UN-2

019

w/e

06-J

UL-2

019

w/e

13-J

UL-2

019

w/e

20-J

UL-2

019

w/e

27-J

UL-2

019

w/e

03-A

UG-2

019

w/e

10-A

UG-2

019

w/e

17-A

UG-2

019

w/e

24-A

UG-2

019

w/e

31-A

UG-2

019

w/e

07-S

EP-2

019

w/e

14-S

EP-2

019

w/e

21-S

EP-2

019

w/e

28-S

EP-2

019

w/e

05-O

CT-2

019

w/e

12-O

CT-2

019

w/e

19-O

CT-2

019

w/e

26-O

CT-2

019

w/e

02-N

OV-

2019

w/e

09-N

OV-

2019

w/e

16-N

OV-

2019

w/e

23-N

OV-

2019

w/e

30-N

OV-

2019

w/e

07-D

EC-2

019

w/e

14-D

EC-2

019

w/e

21-D

EC-2

019

w/e

28-D

EC-2

019

Neilsen BookScan

2019

Vol

ume

sale

s (th

ousa

nds)

Jan DecOct0

10

20

30

40

50

60

70

80

Feb Mar Apr May Jun Jul Aug Sep Nov

Page 2: Poetry book sales - National Poetry Day · Poetry book sales We are noticing upwards sales trends [for poetry] and enjoy seeing the innovative ways in which it is delivered. Our partnership

NPD’s 25th anniversaryHow the UK celebrated

195k

700SCHOOLS RECEIVEDFREE POSTER PACKS

150LIBRARIES RECEIVEDFREE POSTER PACKS

WITH POETRY GET-TOGETHERS

CARE HOMES & SCHOOLS SIGNED UP TO POETRY TOGETHER CELEBRATIONS

BY WRITING & SHARING POEMS

200

POETRY POSTCARDS INLANGUAGES OF THE UKDISTRIBUTED NATIONWIDE

RESOURCE DOWNLOADS FROM NPD WEBSITE

EVENTS LISTEDON NPD MAP300+

PEOPLE ATTENDED NPDEVENTS AROUND THE UK25k

BY ENJOYING PERFORMANCES

YOUTUBE VIEWS FOR#SPEAKYOURTRUTHPOEM30k

4m LISTENS TO 13 NEW #HOMETRUTHS POEMS ON BBC LOCAL RADIO

72k UNIQUE VIEWS TO WEBSITEON NATIONAL POETRY DAY

HRH PRINCE OF WALES SHARED AFAVOURITE POEM ON BBC RADIO 2

#NATIONALPOETRYDAYTOP GLOBAL TREND TOPIC ON TWITTER ON THE DAY

NUMBER OF VISITS TO WEBSITE MAR/OCT

DIGITAL ENGAGEMENT

2016 2017 2018 2019

12.4k16.5k 18.5k

60kFOLLOWERSON TWITTER

13kSUBSCRIBERS TONPD NEWSLETTER

100m ESTIMATED REACH

13kMEDIA/SOCIALMENTIONS

23k

2016 2017 2018 2019200k

400k

600k