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Page 1: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

Point of View

Page 2: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

“A POV is a compelling statement of user, need, and insight that focuses and inspires your design

process.”• Provide focus/Frame the problem

• Inspire your team

• Provide a reference for evaluating competing ideas

• Empower your team to make decisions independently in parallel

• Fuel brainstorms by suggesting “how might we” problem statements

• Capture the hearts and minds of people you meet

• Save you from the impossible task of developing concepts that are all things to all people

• Be something you revisit and reformulate as you learn by doing

Page 3: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

“A POV is a compelling statement of user, need, and insight that focuses and inspires your design

process.”• Provide focus/Frame the problem

• Inspire your team

• Provide a reference for evaluating competing ideas

• Empower your team to make decisions independently in parallel

• Fuel brainstorms by suggesting “how might we” problem statements

• Capture the hearts and minds of people you meet

• Save you from the impossible task of developing concepts that are all things to all people

• Be something you revisit and reformulate as you learn by doing

Page 4: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

“A POV is a compelling statement of user, need, and insight that focuses and inspires your design

process.”• Provide focus/Frame the problem

• Inspire your team

• Provide a reference for evaluating competing ideas

• Empower your team to make decisions independently in parallel

• Fuel brainstorms by suggesting “how might we” problem statements

• Capture the hearts and minds of people you meet

• Save you from the impossible task of developing concepts that are all things to all people

• Be something you revisit and reformulate as you learn by doing

Page 5: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem
Page 6: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem
Page 7: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

Case study 1 - OXO Good Grips

Page 8: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

Case study 1 - OXO Good Grips

Takeaway:

Solving a specific need for an extreme user can lead to a widely-popular solution.

Page 9: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

Case study 2 - Shimano Coasting

Page 10: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

Case study 2 - Shimano Coasting

“Coasting is a casual bike experience for the millions of Americans who remember riding a bike as a kid and want to relive that experience effortlessly.”

Page 11: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

Case study 2 - Shimano Coasting

Takeaway:

A strong POV informs design choices

Page 12: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

Case study 3 - Patagonia

“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”

Page 13: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

Takeaway:

A POV can guide companies, inspire teams, and provide a reference for evaluating competing ideas.

Page 14: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

Case study 4 - Pacific Free Clinic

Page 15: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

Case study 4 - Pacific Free Clinic

Page 16: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

Case study 4 - Pacific Free Clinic

“Non-English-speaking patients need a framework to actively understand their treatment”

Page 17: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

Case study 4 - Pacific Free Clinic

“Non-English-speaking patients need a framework to actively understand their treatment”

Takeaway:

Reaching a POV is a messy but rewarding process that demands patience, leadership, and mindfulness of process.

Page 18: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

What we’ve done Coach-driven

Empathy maps and personal ads

We’re showcasing todayLeadershipVarious synthesis toolsPOV statement iteration and evaluation

Page 19: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

Contains Solution?

Able to create rich brainstorm?

Clarity of focus: trying to include

too much?

Unique insights and language?

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QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Page 20: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

Contains Solution?

Able to create rich brainstorm?

Clarity of focus: trying to include

too much?

Unique insights and language?

Sample POV:An overworked father

needs a massage.

Page 21: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

Contains Solution?

Able to create rich brainstorm?

Clarity of focus: trying to include

too much?

Unique insights and language?

Sample POV:Angst-filled, pop-

culture loving teen seeks way to figure out

his post-graduation plan. Solution must be

able to be implemented

immediately. Cheap and easy methods a

must.

Page 22: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

(travel alarm activity)(Beep…beep…)

Contains Solution?

Able to create rich brainstorm?

Clarity of focus: trying to include

too much?

Unique insights and language?

┶

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Page 23: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

Synthesis - The art of making meaning and finding direction.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

(Now that we know what goldmines look like,let’s talk about finding one)

Page 24: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

(Tell the Stories)

Gather & Arrange

Data Visibly

Tease Out Patterns,

Connections & Surprises. Make

creative leaps but ground them in the

data.

Page 25: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

Gather & Arrange

Data Visibly.

Tease Out & Distill Patterns,

Connections & Surprises.

Create a guiding statement.

(PoV)

Use the PoV to Generate

Ideas & Solutions.

(Extract Insights)

Page 26: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

Tease Out & Distill Patterns,

Connections & Surprises.

Create a guiding statement.

(PoV)

Use the PoV to Generate

Ideas & Solutions.

(Craft the Message)

Page 27: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

TOOLS

Page 28: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

TOOLS

flaring

focusing

Space SaturationPowers of 10Mapping

GroupingComposite CharactersMad-Libs

Flaring Tools Help Generate Alternatives

Focusing Tools Help Narrow Choices

Page 29: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

TOOLS

flaring

focusing

Space SaturationPowers of 10Mapping

GroupingComposite CharactersMad-Libs

Page 30: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

TOOLS

flaring

focusing

Space SaturationPowers of 10Mapping

GroupingComposite CharactersMad-Libs

Page 31: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

TOOLS

flaring

focusing

Space SaturationPowers of 10Mapping

GroupingComposite CharactersMad-Libs

Journey

Spatial

2 x 2More Fun

Tastes Great

Boring

Less FillingQuotes & defining words

Actions & behaviors

Thoughts & beliefs

Feelings & emotions

Empathy

Page 32: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem
Page 33: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

TOOLS

flaring

focusing

Space SaturationPowers of 10Mapping

GroupingComposite CharactersMad-Libs

Page 34: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

TOOLS

flaring

focusing

Space SaturationPowers of 10Mapping

GroupingComposite CharactersMad-Libs

Chubby Swinger Guy

Page 35: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

TOOLS

flaring

focusing

Space SaturationPowers of 10Mapping

GroupingComposite CharactersMad-Libs

Page 36: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

1. Have a strategy (explicit)

2. Get a prototype POV quickly

3. Pay attention to process

4. Have good questions at this point, not answers

5. Talk about gut feelings

Tips for leading:

Page 37: Point of View. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem

Go for it! SYNTHESIS TOOLS

BUILD EMPATHYComposite charactersSpace saturationDay in the life

UNDERSTAND NEEDSPowers of 10How/why questionsNeeds hierarchies

DEEPEN INSIGHTSMindmaps2x2sTimelinesPosition mapsOut of the box experienceGroupingTypologiesPattern languagesMad libs

POV EVALUATION QUESTIONS

Contains Solution?

Able to create rich brainstorm?

Clarity of focus: trying to include too much?

Unique insights and language?


Social POV

POV Safety

Reporte POV

POV - CBC.ca · POV FORMAT GUIDE for Independent Productions Updated: May 2018 . 2 ... 11 CBC Docs POV Program Structure 12 – 13 Advisories 14 CBC Docs POV Style Guide 15 – 21

Budweiser POV Project

NYC inspires

Tumblr POV

Inspires Me

Procurement Outsourcing POV

POV - PBSpov-tc.pbs.org/pov/downloads/2012/pov-myreincarnation-discussion... · POV. DISCUSSION GUIDE |2 ... a great Buddhist master, ... (sometimes called practices): renunciation,

POV Bicycle

POV Drainagetechnieken...6 POV Drainagetechnieken Een publicatie van de POV Macrostabiliteit en de POV-Piping Inhoud Samenvatting 3 Voorwoord 4 1 Inleiding 11 1.1 Context 11 1.2 Positie

Mobility pov

Security PoV

POV.1 User Manual - marcum.custhelp.commarcum.custhelp.com/.../get/12538/0/filename/POV.1_User_Manual.pdf · The POV.1 User manual is divided into two main sections: • POV.1 Hardware

7 REASONS YOU NEED A COMPELLING VISIONrsistewardship.s3.amazonaws.com/wp-content/uploads/... · presenting a compelling vision that inspires and engages everyone. You’re going to

Prospecting POV

POV Ray Tutorial

POV-Team for POV-Ray Version 3.6 BETAdisciplinas.ist.utl.pt/leic-cg/recursos/pov-ray/reference-a4.pdf · POV-Ray Reference POV-Team for POV-Ray Version 3.6 BETA

Compliance PoV

01 · football Our unique style of competitive and compelling football inspires higher levels of performance on the pitch. This drives greater ambition in our next generation of players

Matrix Pov

What inspires you, inspires us. Let s talk. | eidebailly.com CCCTA … · 2019-12-09 · What inspires you, inspires us. Let s talk. | eidebailly.com 5441 Kietzke Ln., Ste. 150 |

Marasović - Pov

Our New Clovelly Spray British Seashore Village Inspires · in our products and our POV on various health and beauty topics. You won't hurt our feelings if you decide to unsubscribe

storytelling PoV :

Pov Terapeutice

Led globe (POV)

Wellbeing POV

Ashoka POV

POV Ganguly

Presentatie POV

POV Responses

City Dark Press Release FINAL (3)pov-tc.pbs.org/pov/downloads/2012/pov-citydark-release-20120420.pdf · 2of4" starscouldoncebestudiedinNewYorkCity.Nowonlythebrightestobjectsshinethroughthelight

POV Display