pointroll adcontrol overview

DYNAMICALLY GENERATE AND DELIVER CUSTOMIZED RICH MEDIA ADS IN REAL TIME Create, deliver and measure unlimited creative and messaging combinations with dynamic ads that influence the right consumer at the right time with PointRoll’s AdControl. Create: AdControl enables advertisers and their agencies to easily produce infinite ad combinations by mixing and matching various creative elements and dynamically generating a unique ad in real time. Connect: AdControl seamlessly leverages each possible creative combination and marries it with information known about the user to deliver the most relevant, customized ad experience based on characteristics such as geo, site, placement, or custom defined variables. Convert: Customized ads increase relevance and the likelihood of turning an impression into a conversion. Easy to use reporting can help you: gather insights, optimize campaigns and maximize ROI. How It Works AdControl gleans information about the consumer and turns this knowledge into a customized ad; ensuring the most relevant creative is served to each user. Ads can be customized for: http://www.pointroll.com/PointRoll/AdDemo/PointRollMocks/AC_blue_728x90_EXP_CSDEMO_r02Nd69.asp By mapping user characteristics to creative elements, AdControl can produce the right ad for the right consumer. Effective: The intuitive interface enables you to specify any dynamic variables to make ads more rich, relevant and targeted based on customer context. Efficient: Save time, money, and resources by enabling users to easily create multiple ad versions that influence consumers with the most targeted messages. Measurable: Track, aggregate and report on creative performance down to the individual dynamic content level and optimize against the results. Easy to use: AdControl does the work for you, from versioning based on your custom variables to resizing on the fly. Maximize the effectiveness of your creative and media spend today by delivering highly compelling, interactive and relevant ad experiences with PointRoll’s AdControl! Contact your local PointRoll Sales Rep or email [email protected] . Benefits Products Geographic Video Background Call to Action

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Pointroll Adcontrol Overview

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Create: AdControl enables advertisers and their agencies to easily produce infinite ad combinations by mixing and matching various creative elements and dynamically generating a unique ad in real time.

Connect: AdControl seamlessly leverages each possible creative combination and marries it with information known about the user to deliver the most relevant, customized ad experience based on characteristics such as geo, site, placement, or custom defined variables.

Convert: Customized ads increase relevance and the likelihood of turning an impression into a conversion. Easy to use reporting can help you: gather insights, optimize campaigns and maximize ROI.

How It Works AdControl gleans information about the consumer and turns this knowledge into a customized ad; ensuring the most relevant creative is served to each user. Ads can be customized for:

Products Video

http://www.pointroll.com/PointRoll/AdDemo/PointRollMocks/AC_blue_728x90_EXP_CS

By mapping user characteristics to creative elements, AdControl can produce the right aconsumer.

Effective: The intuitive interface enables you to specify any dynamic variables to make ads morand targeted based on customer context.

Efficient: Save time, money, and resources by enabling users to easily create multiple adinfluence consumers with the most targeted messages.

Measurable: Track, aggregate and report on creative performance down to the individual dylevel and optimize against the results.

Easy to use: AdControl does the work for you, from versioning based on your custom variablesthe fly.

Maximize the effectiveness of your creative and media spend today by delivering compelling, interactive and relevant ad experiences with PointRoll’s AdControl! Clocal PointRoll Sales Rep or email [email protected].

Benefits

Geographic

Background

Call to Actio

DEMO_r02Nd69.asp

d for the right

e rich, relevant

versions that

namic content

to resizing on

highly ontact your

http://www.pointroll.com/PointRoll/AdDemo/PointRollMocks/AC_blue_728x90_EXP_CSDEMONd69.asp