Points to Discuss Each Goal has

1. Objectives - What do we want to accomplish in the next three years (taken from the strategic plan dated 01Sept 10)?

2. Action Steps - What do we want to accomplish during the upcoming year?

3. Metrics - Accountability/Completion Dates

1.

Strategic Goal # 01

Governance Structure of CFA Sri Lanka

Objectives

1. Review and establish a more efficient governance structure

2. Identify and engage an appropriate number of volunteers

Action Steps

Review the current board & committee structure and recommend appropriate changes based upon best practices

Submit the recommendation for a new governance structure to the board for review and approval

Integrate the governance structure into the society’s strategic plan

Establish guidelines and processes for new governance structure

Objective - Review and establish a more efficient governance structure

Metrics

Board reviews and adopts the recommended governance structure. Wider membership endorsement may be necessary

Guidelines are established and the new management structure isimplemented

Sheyantha to review the constitution, come up with a proposal byend April, form a sub committee for Governance, upload thecommittee structure on the website / presentation / procedure as tohow CFASL can give an organizational view on regulatory matters

Objective - Review and establish a more efficient governance structure

Action Steps

Determine the number of volunteers needed to support various society activities

Include the overall volunteer organizational structure. There could be differenttiers of responsibility and accountability

Define the roles and responsibilities for these new volunteers

Also define what potentially they have to gain from each. We need to “sell”each role / activity so that a potential volunteer could identify some personalbenefit

Identify & recruit an appropriate number of volunteers

Train the new volunteers to assist them in carrying out their roles

Board members meet all volunteers biannually / annually with recognition activities

Should there be a board member attached to each activity? Then they couldalso assess each volunteers contribution and take full responsibility for theactivity

Create a page on the website for recruiting volunteers

Objective - Identify and engage an appropriate number of volunteers

Metrics

The roles and responsibilities of new volunteers are defined in a written document

At least 5 new volunteers become actively engaged in Society activities - Malinga

Conduct a volunteer experience survey to assess their satisfaction level and areas of improvement -Malinga

Objective - Identify and engage an appropriate number of volunteers

Strategic Goal # 2Position the “CFA “ designation as the preferred designation

amongst constituent groups

Objectives

1. Regulators recognize and acknowledge the significance of the CFAProgramme and grant waivers to practitioners who pass the level ll exam

2. Increase awareness and value among employers on the benefits of theCFA designation as a sought after professional designation in the financeand accounting fields

3. Assist employers to seek CFASL members during their recruitmentprocess, which can enhance the career advancement opportunities formembers; grow and sustain the value of CFA designation in the market +Improve recognition on the value of CFA Program among employers toincrease their encouragement and support to their employees‟participation to the program.

Action Steps

Identify key contacts within the regulator environment

Determine the best approach for contacting and forming relationships with these regulators and initiate a dialog for investigating the issue

Objective - Regulators recognition and Waivers for those who pass the level ll exam

Metrics

At least 1 meeting per year with the SEC, CSE, Ministry of Finance & the Central Bank

Murtaza – SEC / CSE / Min. of Finance

Sanjay – Central Bank / Chanakya – Central Bank Training

Improvement towards the waiver to practitioners of level l pass was seen (by when)

Send an official pre budget proposal – Murtaza

Draft a opinion piece on bank guarantees to be signed by 3 other charterholders - Murtaza

Objective - Regulators recognition and Waivers for those who pass the level ll exam

Action Steps

Identify and meet the top 5 employers in Sri Lanka, starting with the Banks, eg. People’s Bank, BOC, SLIC, NSB & ETF

Create a communication plan to contact and forge relationships with these employers

Promote Jobline to employers (and also to our members for job opportunities)

Objective - Increase awareness and value among employers on the benefits of the CFA designation

Metrics

Visit at least 5 employers and explain to them the services / products available by CFA Institute and CFASL - People’s Bank, BOC, SLIC, NSB & ETF – coordinator Sheyantha, Malinga & Rajiv CC

Promote Jobline & open a CFASL FB / LinkedIn Group -Debbie

Objective - Increase awareness and value among employers on the benefits of the CFA designation

Strategic Goal #03

Build brand awareness amongst constituent groups on the CFASL / CFA brand through various outreach activities

Objectives

1. Expand the engagement of university professors andstudents to develop popularity of the programme

2. Formulate a comprehensive media strategy to build andenhance media relationship to increase brand awarenessand regard CFASL as the voice for the investment

3. Gain a better understanding of members and their needs,desires and expectations to attract more members andretain them through value added benefits and services

Strategic Goal #03 – Contd -Build brand awareness amongst constituent groups on the

CFASL / CFA brand through various outreach activities

Objectives

4. Expand the awareness / recognition of value among non-charterholder investment professionals and recognize the valueof the CFA Programme and regard CFASL as an influentialprofessional body

5. Increase the number of interesting, relevant and high qualityevents so members and candidates, as well as noncharterholder investment professionals will participate andrecognize the value of the CFA Programme and regard CFASL asan influential professional body

6. Formulate social media network to disseminate value andmessages among target audience groups such as universitystudents, younger candidates and members

Action Steps

Determine the level of desired university engagement

Create and implement an appropriate engagement plan

Conduct education & career day and cooperate / invite universities to attend

Increase the awareness of SLIRC amongst universities and students

Improve the competitiveness of the SLIRC winning team at the regional level (SLIRC team advancing to the final round at the regional IRC)

Offer scholarships to university students and introduce professor scholarships to them

Objective - Expand the engagement of university professors and students to develop popularity of the programme

Metrics

At least X number of university professors and students attend at least one event per year

Over X attendees participated the Education day Increase satisfaction from participating teams and popularity of the

challenge among university circles Meet X number of universities / professors on scholarship / x

scholarships are granted to a x number of universities X number of media interviews are made The number of GIRC related media stories to increas by X X number of publicity materials / press clippings to appear on

newspapers or magazines X% of brand awareness is achieved (from awareness survey among

refined audience groups)Coordinator – Malinga

Objective - Expand the engagement of university professors and students to develop popularity of the programme

Action Steps

Investigate the available alternatives or mechanisms to implement an effective awareness programme

Work with APO to identify sources of material for columnist use in Print Media

Craft a media strategy that is linked to the GIRC in an attempt to expand coverage

Create a media list

Consider investor education articles and publicity among a wider scope of audience

Objective - Formulate a comprehensive media strategy to build and enhance media relationship to increase brand awareness and regard CFASL as the voice for the investment

Metrics

20 of publicity materials / press clippings to appear innewspapers or magazines

Provide a list of volunteers to the Media – Debbie to callfor volunteers, Amal to provide a media list - (volunteers– Malinga, Sheyantha, Murtaza, Amal, Sanjay, Sahan,Christine, Chanakya)

Decide on a newspaper advertisement strategy - Sahan

Objective - Formulate a comprehensive media strategy to build and enhance media relationship to increase brand awareness and regard CFASL as the voice for the investment

Action Steps

Conduct a survey to better understand the interests and needs of members and candidates

Use the survey results as guidance for increasing the number of activities for members, candidates and investment professionals. Possible focus on education, career day and networking

Publish newsletter and regular eblast on society activities, cooperation and recognition among constituent groups including job / career advancement locally

Evaluate the various channels available to assist members with career advancement and opportunities (ie. Career day, jobline, LinkedIn

Objective - Gain a better understanding of members and their needs, desires and expectations to attract more members and retain them through value added benefits and services

Metrics

A survey response rate of at least X% - Debbie to repeat survey in a year – June 2011

Event surveys indicate a member satisfaction rating of at least 4 on a scale of 1 – 5 (highest being 5) Christine to design a survey on the Induction party– Debbie to upload on survey monkey

At least one event or activity contributes towards career advancement or opportunities annually - Christine

Objective - Gain a better understanding of members and their needs, desires and expectations to attract more members and retain them through value added benefits and services

Action Steps

Evaluate partnership with different organizations andregulators and explore cooperation and relationshipbuilding opportunity with Central Bank and otherprofessional bodies

Consider organizing an annual grand CFASL activity, eg.Charter Awards Ceremony that have enriched content toinvite respective target groups to join

Objective - Expand the awareness and recognition of value among non-charterholder investment professionals and recognize the value of the CFAProgramme and regard CFASL as an influential professional bodyIncrease thenumber of interesting, relevant and high quality events so members andcandidates, as well as non charterholder investment professionals willparticipate and recognize the value of the CFA Programme and regard CFASLas an influential professional body

Action Steps

Explore other possible member benefits from other societies

Offer an adequate number of events to achieve the SMSS(Society Member Service Standards)

Consider different formats of CE programme delivery,including webcasts

Source seasoned and well-known speakers from the SRP andnearby societies, include a life experience story, eg. RanjithPage

Set up a CFASL social media group

Post up news and activities and useful investment tips orinvestor education info

Objective - Increase the number of interesting, relevant and high qualityevents so members / candidates, as well as non charterholder investmentprofessionals will participate and recognize the value of the CFA Programmeand regard CFASL as an influential professional body

Metrics

The requirements listed in the Society Member Servicesare achieved - Chanakya

X number of events, involving X % of non-memberparticipated; X% increase of members participated in ourevents annually – Chanakya, X’s to be decided withMalinga

X number of % of additional speakers / CE Programmes tobe organized – 03 Seminars to be held before June 2011 -Chanakya

Objective - Increase the number of interesting, relevant and high quality events so members / candidates, as well as non charterholder investment professionals will participate and recognize the value of the CFA Programme and regard CFASL as an influential professional body

Action Steps

Set up a CFASL social media group

Post up news and activities and useful investment tips or investor education info

Objective - Formulate social media network to disseminate value and messages among target audience groups such as university students, younger candidates and members

Metrics

Set up the site by 31 January 2011 (Facebook / LinkedIn) –Amal / Debbie

X number of members of the group

Objective - Formulate social media network to disseminate value and messages among target audience groups such as university students, younger candidates and members

Strategic Goal #04

Expand Candidate Outreach Efforts

Objectives

1. Offer meaningful support programmes to candidates toassist with increasing the number of candidates andmembership in Sri Lanka

2. Promote the CFA Programme to a wider scope ofpotential candidates

Action Steps

Investigate the needs and expectations of candidates(what is the best approach)

Create study group or preparatory programme to supportcandidates enrolled in the CFA Programme (which level?)

Create a mentoring programme to support candidatesenrolled in the CFA Programme

Investigate the possibility of setting up membershipcategory for level ll and lll candidates and logistics incollecting fees (propose LKR3,000 as membership fee)

Objective - Offer meaningful support programmes to candidates to assist with increasing the number of candidates and membership in Sri Lanka

Metrics

Conduct a survey amongst candidates to ascertain their needsand expectations from CFASL . The board receives anddiscusses a report summarizing the needs and expectations ofcandidates - - Sahan & Chanakya

A study programme is launched with X number of candidatesenrolled – Offer an Investment Policy Statement for level lllcandidates – Christine & Malinga / GIPS – Rajiv CC

A mentoring programme is launched with X number ofcandidates enrolled – Rukshana

Objective - Offer meaningful support programmes to candidates to assist with increasing the number of candidates and membership in Sri Lanka

Action Steps

Conduct a CFA Programme education day

Visit Universities to promote the CFA Programme

Objective - Promote the CFA Programme to a wider scope of potential candidates

Metrics

Organize Education Day with 200 attendees - Murtaza

Visit 5 number of Universities – Malinga / Murtaza

Achieve 600 candidate level by 2012

Objective - Promote the CFA Programme to a wider scope of potential candidates