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  • Improvements to Pokémon Go’s user experience. These are “minor” UI tweaks that do not involve additional features or major overhauls.

    Section 1

    Prepared by Derrick Ngo

    Pokémon Go UX Review

  • Problem Pokémon spawn around the player’s avatar. But when the player zooms in to click on Pokémon, a large portion of the area is off-screen or covered up by the lower UI.

    Solution Move the camera down so more of the area around the avatar is visible. Now fully zoomed in, the spawn area is 1/3 of the screen instead of 1/5.

    Page 01 Pokémon GO UX Review Section 01

  • Problem The timer for collecting gym rewards is buried. Players can easily forget to collect or not even realize it is there.

    Solution Move the timer from the shop to the main game screen. It is good that all the timers are in one general area. Now players will be fully aware about when to collect their rewards.

    Page 02 Pokémon GO UX Review Section 01

  • Problem Stardust is a shared resource across all Pokémon. The current system requires the player to dive into a specific Pokémon in order to see how much stardust they have.

    Solution Add Stardust information to the main menu. This provides the player a single tap from the game to see how much Stardust they have.

    Good to Have: Add how much gold the player has to this screen as well. Since gold is used for many things, having the currencies together is an added benefit to the player.

    Page 03 Pokémon GO UX Review Section 01

  • Problem Early players do not know how to use lures.

    Solution Use a screen space button. The game already has a good way for players to modify the environment. Using a similar mechanic as adding Pokémon to a gym will make the game more consistent, and more clear.

    Page 04 Pokémon GO UX Review Section 01

  • Problem Players will potentially use Razz Berries every ball toss. It is not convenient to access.

    Solution Add a button to use a Razz Berry near the camera. Players can easily see how many berries are left and if a berry has been used already.

    Page 05 Pokémon GO UX Review Section 01

  • Problem Transferring Pokémon is tedious.

    Solution Without adding new features, the transfer button should be as easily accessible as possible. Even just by removing one click, it will feel a lot better.

    Page 06 Pokémon GO UX Review Section 01

  • Problem Players do not know how many potions and which potions are best to heal a Pokémon. And they do not know when a Pokémon is fully healed.

    Solution Show the HP values for each Pokémon. Players can now make better informed decisions on what potions to use, and know when a Pokémon is fully healed.

    Page 07 Pokémon GO UX Review Section 01

  • UI visual tweaks to improve the information architecture so the interface is easier to parse

    Section 02

  • Solution Apply a simple grid to organize the UI elements. This will allow for easier parsing of information.

    Increase the contrast behind the user name, and nearby Pokémon to help these elements stand out in front of the map.

    By increasing the size of the level bar and number, it will help them be more readable, making the other UI elements easier to scan.

    Problem The main map screen is one of the more visually complex screens. The UI placed on top of this screen can get lost easily.

    Page 09 Pokémon GO UX Review Section 02

  • Solution Add a box around every Pokémon making each of their boundaries more defined. The box is light enough where it’s still visible without being distracting.

    The star is a label so it should stay near the top, but the name should be closer to the star.

    Each of the Pokémon’s information is more organized and more visually balanced. The CP value is still the most prominent information.

    Problem It is often not clear which star and CP value belongs to which Pokémon. Information is not alwasy easy to parse.

    Page 10 Pokémon GO UX Review Section 02

  • Solution Similar with the list of Pokémon, add a light box around each egg to help with organization.

    Decrease the space in between each row so the lower row is not covered.

    Sort the eggs by nearest completion and increase the emphasis on the progress of each egg.

    Problem Depending on the phone, the bottom row of eggs can be obscured by the lower UI elements, making the user scroll just to view a small amount of information.

    It is not easy to read the progress of each egg and determine which egg is hatching next.

    Page 11 Pokémon GO UX Review Section 02

  • Potential monetization opportunities that can enhance players’ experience. Monetization can get aggressive. Different methods will change the perception of the game. What is appropriate will differ from person to person and company to company

    Section 03

  • Applicable Items • Stardust • Pokémon Candies • All types of potions • Revives • All types of Poké Balls • Razz Berries

    Potential Opportunity Sell players everything. Including every type of candy and stardust.

    Because there are so many different types of candies, the shop will need sub sections.

    This will drastically change how the game plays, how the game feels, and the economy. The validity of ‘pay to win‘ is dependant on the game and company.

    Aggressiveness High or Extreme depending on if the items are sold for coins or real money.

    Page 13 Pokémon GO UX Review Section 03

  • Applicable Areas • Stardust on each Pokémon screen • Candies on each Pokémon screen • Pokécoins on shop screen • Pokécoins on profile screen • Each individual items screen

    Potential Opportunity Include an “add button“ next to everywhere that shows the amount of currencies and items a player has.

    Pressing on the button will prompt players to purchase more of that item.

    Aggressiveness Low

    Page 14 Pokémon GO UX Review Section 03

  • Applicable Areas • List of Pokémon screen • List of Items Screen

    Potential Opportunity Include an “add button“ next to everywhere that shows an item cap limit.

    Pressing on the button will prompt players to purchase the upgrade.

    Aggressiveness Low

    Page 15 Pokémon GO UX Review Section 03

  • Applicable Areas • Item list while catching Pokémon • Each item’s screen while healing

    Potential Opportunity When players run out of an item, do not remove the item from the list or close the screen, but put emphasize on the “add more“ buttons.

    Aggressiveness Medium

    Page 16 Pokémon GO UX Review Section 03

  • Potential Opportunity When a game event resolves negativley, prompt players to purchase items that can improve their success.

    Aggressiveness High

    Applicable Items/Area • Razz Berries and Poké Balls after a Pokémon runs away • Stardust, Candies, Potions and Revives after losing a gym fight

    Page 17 Pokémon GO UX Review Section 03

  • Applicable Areas • After catching a Pokémon • After getting/buying Items

    Potential Opportunity When players reach their cap, prompt them to upgrade or transfer / delete item.

    Aggressiveness Medium or High depending on which resolution method is more prominent

    Page 18 Pokémon GO UX Review Section 03

  • Applicable Areas • Shop screen • Each individual Pokémon screen

    Potential Opportunity When players try to spend insufficient currency, prompt players to purchase more of that currency.

    Aggressiveness Medium

    Page 19 Pokémon GO UX Review Section 03

  • The UI reimagined as if there was infinite time and resources. No road blocks. No technical constraints.

    Pie in the Sky. Work in progress.

    Section 04

  • Page 21 Pokémon GO UX Review Section 04

    For an interactive demo, visit: derrickngo.com

  • Prepared by Derrick Ngo derrickngo.com drickngo@gmail.com

    Thank You.

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