Polar & NESTA:Monitoring a New Era of Personal Training

Presented By:• Dave Appel• Polar Regional

Account Manager

• Dave Goldstein • Vice President

Business Development - NESTA

• National Exercise & Sports Trainers Association

Agenda

• Basics of heart rate training • Current health club environment• Personal training today: How to learn

heart rate science• How to apply this learning to make

better trainers • Next Steps

Who is Heart Rate Training For?

• Amateur Athletes• Housewives • Weekend Warriors• Professional

Athletes• Mom• Dad• Grandma• Grandpa

• Cardiac Rehab Patients

• Weight Loss • Heart Health• Lifetime Fitness• Injury Rehab• Exercise Experts• Exercise Beginners

EVERYONE

Does Heart Rate Training Work?• Client A – was on a 4 month Cardio

Coaching program • Pre-Assessment VO2

16 Weeks Later

18% Increase

What Activities Can Your Clients Do?

• Cycling X-Country • Skiing Walking• In-line Skating• Swimming• Hiking• Mountain Biking• Kayaking• Treadmill• Spinning

• Snow Shoeing• Running• Cardiac Rehab• Canoeing • Kick Boxing• Elliptical• Climbing• Group Fitness

Classes

All of Them

• Improve client well-being• More effective use of

client training time• Improve client

performance and fitness• Spot potential client

health problems • Keep clients motivated

Why Use a Heart Rate Monitor?

Target Heart Rate ZonesTarget Zones Zone 1: 60-70% Fat Burning, recommended for

recovery Zone 2: 70-80% Building Aerobic Base Zone 3: 80+ % Anaerobic Training

Formulae :220 minus age (A)= estimated max hr (HRMx)

HRMx minus MRHR= (C)

(C) X .60 = (D) D + MRHR = ( ) 60% limit number(C) X .70 = (E) E + MRHR = ( ) 70% limit number

(C) X .80 = (E) E + MRHR = ( ) 80% limit number

Maximize Results with Maximum HR

Factors Affecting Heart Rate

Age Gender Genetics

Fitness level

Resting HRMaximum HR

Exercise mode

Exercise intensity

Body & Air Temperature

Exercise environment

StressNutritionHydrationMedicationSmokingDrinking

Common variables monitored:

1. Exercise Heart Rate

2. Maximum Heart Rate (HRmax)

3. Recovery Heart Rate

Types of Heart Rate

How to Measure Heart Rate with PolarTARGET1

TRAIN2

TRACK3

Current Club Environment

Your Current Membership• 80% of club members want to lose weight

or tone & firm up\

– 50% need to lose 10 lbs. or more

• 75% of these members use cardio machines for their weight loss program …

… but less than 20% train with a heart rate monitor!

Trainers: Benefits of Training with Heart Rate• Easily integrated into current

programs• Provides uniform delivery of training

that will keep clients on track and motivated

• Documents client improvements as you track your training sessions

• Tool to hold clients accountable

CDC.GovCDC.Gov

EXERCISE RXMost days of the week - preferably daily

5 or more days of the week if moderate-intensity (for a total of 30 minutes/day)

3 or more days of the week if vigorous-intensity (for at least 20-60 minutes/session)

Solution: NESTA’s PFT 2.0

What Does a Professionally Certified Personal Fitness Trainer do? Fitness Goals and Needs B

Bridge the Gap

A Current Health and Fitness Level

Are Trainers Training Appropriately? Are you“Bridging the Gap” Safely and Effectively?

Optimal Training

Personal Trainers Training 101!

Building Blocks of A Successful Program

EducationBy Incorporating PFT 2.0 and Polar:

• Educated members become successful – goal oriented members – continued revenues (if they believe in it, they will succeed in it)

• Separate from other Trainers through tech.

• Start classes, additional points of revenue

TrainingWith PFT 2.0 and Polar:

• Your PT staff will outline clear individual goals during assessments. - Good trainer/client communication leads to

member trust which turns into repeat personal training clients.

– Additional service creates “buzz” more referrals, etc.

– Provide greater ROI and sell-through of monitors

Application• I have to study what? I just finished

school!

• I’m certified GREAT…now what?

• I don’t want to be a “salesperson”…

• How do I communicate with a potential client?

PFT 2.0 : Educating Trainers in a New Way– Trainers learn the practical application

of the science and business of training

– Trainers will learn to use the technology to help get and retain clients

– Trainers will learn the benefits of heart rate technology • Improved performance• Improved efficiency• Increased motivation• Increased knowledge• Adaptability• Accountability• Objective assessment• Objective training

PFT 2.0 : Educating Trainers in a New Way

Next StepsOnce Trainers are armed with: Heart Rate Knowledge and NESTA PFT 2.0

-you can start to implement more fee-based programs to stand out from the competition, drive revenues and results:

• Polar Cardio Coaching• Weight Management Classes• Running and Triathlon Groups

Next Steps• To get certified in NESTA PFT 2.0, visit

www.nestacertified.com, or email dave@nestacertified.com

• To sell Polar Heart Rate Monitors in your facility, contact your Regional Account Manager – Visit: polarusa.com/clubtechnology and click on find your account manager.