pole star water thb 80,000 honoka ito 5500010702
TRANSCRIPT
Pole star Water
THB 80,000THB 80,000
Honoka ItoHonoka Ito
55000107025500010702
Pole star limited company was founded and registered as a trade operation, which operates and sells bottled water ‘pole star’ on Nov 5 1992
Pole star limited company was founded and registered as a trade operation, which operates and sells bottled water ‘pole star’ on Nov 5 1992
Product: TWO-WAY PET BOTTLE 950cc (40Baht)
- wrapped tightly sealed around the lid to put off cleaning and prevent contamination in the bottled water
- ISO 9001 on August 24 2010
Background
Primary -Various restaurants that are not inside shopping malls - Various restaurants at different university’s cafeteria Secondary - People from gender, male and female around the age of 18-40 from lower middle class up to upper class - Both single and married - SOCIETALLY CONSIOUS ACHIEVERS Inner peace and environment more important than
financial success
Target Audience
Brand Name: Pole star Water Product: TWO-WAY PET BOTTLE 950cc (40Baht) - wrapped tightly sealed around the lid to put off
cleaning -Cheaper Price but expensive quality Website: http://polestarwater.com Telephone Number: 053-804-926 Logo Picture
Key Communications
Provide more customer with better alternative with good quality water and cheaper price
Alternative to help promote environmental-care Targets customers from middle class to lower
class because the population of this group is larger
Encourage people to reduce garbage but what they get in return is quality water that also cleans their body
PR Objectives
Command to customers’ interests in TWO-WAY PET BOTTLE
Appeal for TWO-WAY PET BOTTLE as one of environment friendly products
Make warm feelings for TWO-WAY PET BOTTLE
Appeal good for health not only good for environment
PR Strategy
Target Press
Health Magazines Ex)Women’s Health, Men’s Health,,,
Health websites Ex)Health.com,,,
Target Press
Environmental-friendly Magazines Ex)Environment,,,,
Environmental-friendly websites Ex)Environmental Science & Technology
Local Magazines in Chiang Mai Ex) City Life,,,,,
Local Newspapers in Chiang Mai Ex) Chiang Mai mail, Chiang Mai Post
Target Press
Offer sample term for 1 month to 100 various restaurants in Chiang Mai
Distribute stickers to customer Set up interview Special seminar for students by
environmentalist Offer free water service in events held by
citizen Essay contest related to environment
sustainability
PR Ideas
PR IDEAS RATIONALE TARGET MEDIA COST
Interview for nutritionist
Ensure to good quality water
MagazineBlog
3,000THB
Interview for environmentalist
Make sure how it is important to help environment
Magazine(especially Environmental Magazine)
3,000THB
PR Ideas
Restaurants: Stickers MK, OISHI group,,,, Schools: Special Seminar Payap University, Lanna International School Marathon Event: water service ChiangMai Marathon Publisher: Essay contest City Life, Chiangmai Post
Promotional Partners