Marketing tools

Facebook get the most popularity in Social Media Networking site in the UK during 2013.

16-24 years old social networking was ranked as the most popular internet activity with 93% during 2013.

Social Media tool

Campaign One Flash mob

Video /Viral marketing

Get “clue” requiring immediate attention.

the statue of the Duke of Wellington change traffic cone to

Scotland Police Horses dress.

People may notice and discussion.

Why change???

Flash mob location may choice George Square due to

famous landmark and it has been as a movie scene.

The trucks outside are written “New Scotland Police APP

coming!!”

Trucks suddenly driving into George square as an action

movie.

Scottish Police Horses walking from those trucks.

following numerous police men to group dance in the George

square.

A crowd of onlookers have a attention with flash mob

campaign and upload pictures and videos to social

media.

Campaign Two New Scotland Police APP Party

Target-18-25 age group

Social media –Facebook campaign

Develop an application to prompt Facebook campaign Invite your friends to join new Scotland Police APP Party.

Viral marketing Celine

Lucas

Dora

Hope

Eric Leona

Nahir

After you invite your friends, you and your friends will get The invitation card from new Scotland Police APP Party.

Social media –Facebook campaign

At the activity scene, Police man or show girls wear hot uniform holding signs with QR code.

Participants using smart phone scan QR code download APP the exchange a gift.

Campaign Three Scotland Police Field day festival

Target: Family Children of Primary school(5-11) Second School(12-16) Young Adults/High Education(18-25)

Hold Field day festival and set theme game stands to related to New Scotland Police APP promotion.

Build a campaign truck to prompt Scotland Police new app. and help participants downing and interactive with citizens how to

use new app. Find some sponsors(EG: Irn Bru. mobile operation) to hold Scotland

Police Field day festival.