political channels-within-youth-audience

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POLITICAL INFORMATION CHANNELS WITHIN THE YOUTH AUDIENCE

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Information and the discourse of meanings it creates determines how we think, who we are and how we behave. Our understanding and the norms we accept form the „regimes of truth“ that become the basis on which society is built (M. Foucault, 1980; M. Castells, 2007). Therefore „communication and information have been fundamental sources of power and counter-power, of domination and social change“ (M. Castells, 2007). Then the ability of political agents to balance the forces of power greatly depends on the ability to effectively participate in this discourse and to adapt to the forms of communicative tools available. Yet many researchers tend to worry about the diminishing forms of counter-power that were formed and therefore suitable for power constellations of earlier periods (R. D. Putnam, T. Skocpol, 2003). The group of greatest concern is youth, yet there are but a few researches into how the communicative field influences the way young people understand politics and themselves within this field.

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Page 1: Political channels-within-youth-audience

POLITICAL INFORMATION CHANNELS WITHIN THE YOUTH AUDIENCE

Page 2: Political channels-within-youth-audience

The discourse of truth

P. L. Berger, T. Lukmann L. Althusser M. Foucault Ch. Mouffe

Page 3: Political channels-within-youth-audience

The discourse of truth

Communication power

P. L. Berger, T. Lukmann L. Althusser M. Foucault Ch. Mouffe

N. Couldry et al D. Buckingham

M. Castells Research

Page 4: Political channels-within-youth-audience

The discourse of truth

Communication power

Counter-power: citizenship

P. L. Berger, T. Lukmann L. Althusser M. Foucault Ch. Mouffe

N. Couldry et al D. Buckingham

M. Castells Research

R. Putnam, Scokpol E. F. Isin, M. Castells, U. Beck

Page 5: Political channels-within-youth-audience

! Counter-power: citizenship

New political actors

Need for new counter-power

Citizenship: concern for youth „apathy“

Page 6: Political channels-within-youth-audience

ProblemA common conception of youth as politically apathetic prevails despite the fact that this notion is derived from evaluating political participation that is no longer relevant to new power constellations. Regardless of the great influence that the communicative field sheds on our understanding, there were but a few attempts to understand it’s relation to youth’s notions of „politics“ – the field that they are expected to be engaged with.

Page 7: Political channels-within-youth-audience

ProblemA common conception of youth as politically apathetic prevails despite the fact that this notion is derived from evaluating political participation that is no longer relevant to new power constellations. Regardless of the great influence that the communicative field sheds on our understanding, there were but a few attempts to understand it’s relation to youth’s notions of „politics“ – the field that they are expected to be engaged with.

AimDescribe the communicative fields where notions of „politics“ are derived from and to understand what communicative channels have influence on these different notions

Page 8: Political channels-within-youth-audience

ProblemA common conception of youth as politically apathetic prevails despite the fact that this notion is derived from evaluating political participation that is no longer relevant to new power constellations. Regardless of the great influence that the communicative field sheds on our understanding, there were but a few attempts to understand it’s relation to youth’s notions of „politics“ – the field that they are expected to be engaged with.

AimDescribe the communicative fields where notions of „politics“ are derived from and to understand what communicative channels have influence on these different notions

Tasks1. Asses what channels constitute youth’s political info field; 2. Identify the notions of „politics“ present within youth groups; 3. Analyze if different notions correlate with information channels

of these groups; 4. Assess if these constellations correlate with interest in politics,

knowledge, positive / negative attitude towards their politics

Page 9: Political channels-within-youth-audience

FindingsNotions Channels

Page 10: Political channels-within-youth-audience

Center Institutions, taxing, wages, school, prices.kainos.

Actors Politics, representatives, institutions.

Scale Very local: Lithuania, school.

Themes Taxes, price-regulation, wages.

INSTITUTION - STATE (VVS)

FindingsNotions Channels

Page 11: Political channels-within-youth-audience

Center Actors, their relations, business, culture, institutions, law…

ActorsPoliticians (local and foreign), business-people, athlets, representatives of cultural spheres, friends from abroad, media…

Scale Local, international, private…

Themes„Politics - that which determines the wellbeing / rights / relations within a society".

MODERN (Jes. gymn.)

FindingsNotions Channels

Page 12: Political channels-within-youth-audience

„IF POLITICS WERE AN ANIMAL“…

Donkey (foolish) Monkey (no evoliution) Rooster (swearing) The cat (sleeps a lot) Ostrich (after a politician) Camel (spits in the face)

Giraffe (head, neck, body) Fox (smart) Pig (ugly) Snake (cheating) "Animals do not deserve to be call like that"

Leo (bold) Fox (smart) Eagle (strong, bold) Parrot (recurring) Monkey (pretends) Serpent (luck)

Samprata Kanalai

MODERNMIXEDINSTITUT - STATE

FindingsNotions Channels

Page 13: Political channels-within-youth-audience

FindingsNotions Channels

Page 14: Political channels-within-youth-audience

TV news

Internet

Family

TV other

Facebook

Radio

Mobile dev.

School

Newspapers

Journals

Video games

Other

Friends

0 15 30 45 60

6

4

2

12

10

20

12

20

18

14

12

18

25

2

4

6

10

4

12

10

12

16

20

29

33

Very often Often

Page 15: Political channels-within-youth-audience

FindingsNotions Channels

Page 16: Political channels-within-youth-audience

Internet, TV news, Facebook, family / TV other…mixed

Family, Internet, TV news, school…modern

TV news, Facebook, Internet, journals, TV other…institution - state

Page 17: Political channels-within-youth-audience

FAMILY

FB

institut

ion -

state mode

rn

pozitivity knowledge

negativity no knowl.

@TV

NEWS

school radio

TV other

journals.

* Potential constellation of comunication power within three „political notion“ groups.