politics in sales
TRANSCRIPT
© SPUTNIK-3 Customer Centric Systems Confidential
Politics in Sales: You may deny it but the game is being played
© SPUTNIK-3 Customer Centric Systems Confidential
What Account Planning and Going to War have in
Common
Presented by Paul MulderSputnik-3: [email protected]
© SPUTNIK-3 Customer Centric Systems Confidential
© SPUTNIK-3 Customer Centric Systems Confidential
Marketing & Sales Alignment
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Mapping the Political Landscape
1. Political Status
2. Influence
3. Buying Role
4. Character Adaptability
5. Our Status
6. Amount of Coverage
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Inner Circle“The Centre of Informal Decision Making”
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Build your Personal Credibility
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Win-Win“Guaranteeing a favourable outcome for
everyone involved.”
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Manage The Cold WarIn 1945, one major war ended and another
began. The Cold War lasted about 45 years. There were no direct military campaigns between the two main antagonists, the
United States and the Soviet Union.
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Blog• Part 1: Dominating the Political Game in Sales
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