politik inn nyu 2015

Politik Inn-- A platform to connect the masses with the local politicians

Total # of interviews : 52Initial interviews: 10Day 1: Users -18Day2: Users -7 ,Politicians - 1Day 3: Users - 2 ,Influencers - 3 Day 4: Users - 5 , Politicians - 1Day 5: Users: 5,Politician (over phone) - 1

Aditya KariappaAsli EhlizNatalia PastranaMohar Chakrabarty

Business Canvas: DAY 1Problem Solution Key Value Proposition Unfair Advantage Customer Segment/User Types

1) No central repository to know and connect to our local politicians.2) Low interest from masses in politics.

1) Create a dynamic repository (updated by users consistently) of related content for the political eco system.2) Increase engagement and interactions between voters and politician.3) Connect the entire political eco system.

1) Will increase transparency2) Will reduce corruption3) Will connect politicians with the mass4) Politicians can in turn use this for their campaign and voter research

1) Blue Ocean: No major competitors as of now.

1) For the millennial and Gen X2) Politically active people3) Two sided market: For the entire political eco system such as Politicians at all levelsVoters/Common PeoplePolitical PartiesPoliticians who contested and lost Political scientistsJournalist/reporters specialized on politicspublic policy makers/decision makersMacroeconomistsProfessors/Experts/Authors related to this field

Key Metrics Channels

1) No. of politicians who signed up2) Site traffic3) No. of users4) Engagement metrics (comments/likes, etc)

1) Own WebPages and mobile apps along with datacenters.2) Will be integrated with all leading social media channelsand digital newspapers

Cost Structure Revenue Streams

-- IT Costs-- Labor Costs-- Floor Space (Office Costs)-- Advertisement Costs

AdvertisingLocal (Pay Per Click)

Sponsored Ads (Pay Per Click)Brand Advertising

Display Ads (Pay Per Click)Banner Ads (Pay Per Click)Sponsored Ads (Pay Per Click)

High price for expert, extreme and analogous users (Political Journalist, Public policy makers, Professors, academicians)Price for no advertisements• Resale of data (APIs, Email, mobile ads )• Retargeted Ads• Tiered pricing • Partnerships• % of donations (Pay for Performance)• Subscription Model

Top 5 Riskiest Assumptions for Day2

• There is a need (pain points) for this kind of a platform• Users would like to have this kind of a platform. Do

they actually see some kind of a value proposition from a platform like this

• The end users will use this product• When end users will use this product, politicians will

use this product• Influencers sees some value proposition from this kind

of a platform




- ) Will increase transparency2) Will reduce corruption3) Will connect politicians with the mass4) Politicians can in turn use this for their campaign and voter research

A space where their voices could be heard by local elected authorities.


Users- CLASSIFIED BY DEMOGRAPHIC ATTRIBUTES

1) Age- 18- 65 2) Living in Brooklyn, Manhattan or NJ3) Student, working part time or full time










Risky Assumptions for Day3• People who are tech savvy, 18-25 year old will

be interested in connecting politicians online• People would like to express their thoughts

irrespective of whether they like or dislike politicians

• People in NYC are interested in politics and they like to address issues for the community

• Politicians care about the issues of the common masses




1) Will increase transparency2) Will reduce corruption3) Will connect politicians with the masses4) Politicians can in turn use this for their campaign and voter research


ConsumersMaleAge 45+Live in NYCRegistered voter but stopped votingInterest in politicsConcern about safety (crime), cleaning and housing issues










Work Flow for Community Issues

Mayor

Town Clerk

Committees

Community Service Team

Constituent Representative

Chief Of Staff Mayor Secretary

Risky Assumptions for Day 4

• Target customer profile will be interested in communicating with politicians if there is a platform that they can address the housing issues

• This platform will reduce the time to delegate those issues to Councils

• The Chief of Staff is the person who is in charge to solve the citizens main concerns

District Council

email

Letter

twitter

Response Time Test

+1 day, No response

Facebook

1 day, No response

Webpage- format

1 day, No Response

1day,No posting unless he is connected1 day, Same Day NYC District Council but still waiting for response from authority

No Response Yet

Business Canvas: DAY 4Key Partners Key Activities Key Value Proposition Customer

RelationshipsCustomer Segment/User Types

• Political Journalist• Early Adopters• Mayors• Chief of Staff• Director of Community Services

•. Development of the platform• Marketing and Advertising•Gathering the data the mayors and chief of staff and related the authorities regarding the housing issues

• Enable the users to communicate their pain point about housing issues directly to the politicians with a quicker response time

• Empower the users, so their collective voices will be heard by the related authorities

• Trust the platform• Community Manager• Retentive

ConsumerMaleAge 45+Live in New York Metro AreaRegistered voter but stopped votingInterest in politicsContinuous struggle with housing issues

Key Resources Channels

• IT people• Marketing people• Contact information of the mayors and chief of the staff and related authorities

• iOS App


•IT Costs•Labor Costs•Floor Space (Office Costs)•Advertisement Costs

• Freemium

Target Customer Profile • Male• Age 45+• Low Income• Live in New York Metro Area• Registered voter but stopped voting• Interest in politics• Continuous struggle with housing issues“We don’t trust politicians”. “It doesn’t matter what we think”!!!!

Two Routes

Politik Inn

Enterprise Software

Internet Based

Test: Interview Town Clerks, Chief of StaffPass: 1 out of 5 say Y

Test: People with housing and ask if they would ratePass: 1 out of 5 say Y

Target Customer Segment: “We don’t trust politicians”. “It doesn’t matter what we think”!!!!Journalist1: “Politicians should consider their voters like customers”.Journalist2: “ Politicians have a narcissistic complex. They want to be liked by all”.

Business Canvas DAY 5 : Test1Key Partners Key Activities Key Value Proposition Customer Relationships Customer Segment/User Types

• Town Clerk• Mayors• Chief of Staff• Director of Community Services

•. Development of the software• Marketing and Advertising

• Enable the users to communicate their pain point about housing issues directly to the politicians with a quicker response time


• Prioritizing the housing issues (affordable housing and lease problems) for the chief of staff

•Relationship with Town Clerk & Chief of Staff

ConsumersMaleAge 45+Live in New York Metro AreaRegistered voter but stopped votingInterest in politicsContinuous struggle with housing issues

UserTown Clerk

BuyerChief of StaffKey Resources Channels

• IT people• Marketing people

• Direct Sales of Software Products



• Licensing (up sell on Analytics)

Our Initial Idea

Voters/Common People Elected Politicians

Non - Elected Politicians

Entire political eco

system

Political Parties

Political ScientistPolitical Journalist

Public policy MakerMacroeconomistProfessors/Experts/Authors

Do they care? Hell Yeah!!

Day1

Day5

So we Pivoted (Politik Inn Electifi)

•From a multi sided platform to a User Generated /Long Tail Model

•From eBay of politics to Yelp for Politics

Business Canvas DAY 5 : Test 2 Key Partners Key Activities Key Value Proposition Customer

RelationshipsCustomer Segment/User Types

• Political Journalist• Early Adopters• Mayors• Chief of Staff• Director of Community Services

•. Development of the platform• Marketing and Advertising•Gathering the data the mayors and chief of staff and related the authorities regarding the housing issues

• Enable the users to communicate their pain points about housing issues collectively


• Collectively address the issues• Community Manager• Retentive

ConsumerMaleAge 45+Live in New York Metro AreaRegistered voter but stopped votingInterest in politicsContinuous struggle with housing issues

Key Resources Channels

• IT people• Marketing people• Contact information of the mayors and chief of the staff and related authorities

• iOS App



• Free for consumers•Ad based Revenue

Proposed Use Case 1000 ppl

Does not take action

Automated Notifications

When politicians do not respond notifications goes to rate themGet

Rated

Political Journalists picks it up

Goes Vocal

Picture

Mayors

STOP STRUGGLINGTAKE ACTION

Mockups (1)

Mockups (2)

Mockups (3)

Petal Diagram Non- Direct Competitors

Closest Competitors

SubstitutesAllies

The local town website

Features

• FunctionalOnline user friendly platform to dynamically prioritize the issues of the local masses.

• EmotionalUsers feel that their voices are being heard and their pain points are being addressedUsers feel that they are part of a community

• Social The power shifts from politicians to users

Market Size

OurOpportunity

200K

Total Potential Market400K

Total Market Size10 M

Total Available MarketNo of iPhone users in US: 63MTotal population of US: 300 MPopulation of tri-state area: 20 MRatio: 0.067iPhone users in the tri-state area = 4.2 MPeople with housing issues= 400K

Realistic Market (Users): 200K

Source: http://www.statista.com/statistics/232790/forecast-of-apple-users-in-the-us/; https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=population+of+us

Has an Inbuilt Potential to Scale

Back-Up

The Math

politik inn nyu 2015

Education