pollinate - increase your message mileage!
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20 Tips You Can Use Today to Improve the Effectiveness of Your MessagingTRANSCRIPT
Increase Your Message Mileage!
Presented by
Increase Your Message Mileage!
20 Tips You Can Use Todayto Improve the Effectiveness
of Your Messaging
Presented by
Does Your Message Go the Distance?
Does Your Message Go the Distance?
Are you getting the results you want?
Does Your Message Go the Distance?
Are you getting the results you want? Increase your “message mileage”
Does Your Message Go the Distance?
Are you getting the results you want? Increase your “message mileage” Compelling & effective
Does Your Message Go the Distance?
Are you getting the results you want? Increase your “message mileage” Compelling & effective 20 Tips – writing, print design, Web design
& photography
Does Your Message Go the Distance?
Are you getting the results you want? Increase your “message mileage” Compelling & effective 20 Tips – writing, print design, Web design
& photography Make your audience want to take action!
Janice HughesCommunications Specialist
Increase Your Message MileageWriting
Increase Your Message MileageWriting
1. Make it skimmable.
Increase Your Message MileageWriting
1. Make it skimmable.2. Give headlines impact.
Increase Your Message MileageWriting
1. Make it skimmable.2. Give headlines impact.3. Tune into WIIFM.
Increase Your Message MileageWriting
1. Make it skimmable.2. Give headlines impact.3. Tune into WIIFM.4. Know what you want to happen next.
Increase Your Message MileageWriting
1. Make it skimmable.2. Give headlines impact.3. Tune into WIIFM.4. Know what you want to happen next.5. Tie your message back to your mission.
Phoenix HellerGraphic Designer
Increase Your Message MileagePrint Design
Increase Your Message MileagePrint Design
1. Use one logo consistently for all media.
Increase Your Message MileagePrint Design
1. Use one logo consistently for all media.2. Keep your logo in proportion.
Increase Your Message MileagePrint Design
1. Use one logo consistently for all media.2. Keep your logo in proportion.3. Always include contact info on everything!
Increase Your Message MileagePrint Design
1. Use one logo consistently for all media.2. Keep your logo in proportion.3. Always include contact info on everything!4. Limit fonts to two font families.
Increase Your Message MileagePrint Design
1. Use one logo consistently for all media.2. Keep your logo in proportion.3. Always include contact info on everything!4. Limit fonts to two font families.5. Have two organizational colors.
Kathy LeszczynskiInteractive Media Specialist
Increase Your Message MileageWeb Design
Increase Your Message MileageWeb Design
1. Content is king.
Increase Your Message MileageWeb Design
1. Content is king.2. Develop your site with search engines
in mind.
Increase Your Message MileageWeb Design
1. Content is king.2. Develop your site with search engines
in mind.3. Make it easy for your audience to find
what they need.
Increase Your Message MileageWeb Design
1. Content is king.2. Develop your site with search engines
in mind.3. Make it easy for your audience to find
what they need.4. Avoid pop-ups and distracting features.
Increase Your Message MileageWeb Design
1. Content is king.2. Develop your site with search engines
in mind.3. Make it easy for your audience to find
what they need.4. Avoid pop-ups and distracting features.5. Jump into social media!
Cristina RutterPhotographer
Increase Your Message MileagePhotography
Increase Your Message MileagePhotography
1. Don’t use flash—unless necessary!
Increase Your Message MileagePhotography
1. Don’t use flash—unless necessary!2. Use the Rule of Thirds.
Increase Your Message MileagePhotography
1. Don’t use flash—unless necessary!2. Use the Rule of Thirds.3. Try a unique perspective.
Increase Your Message MileagePhotography
1. Don’t use flash—unless necessary!2. Use the Rule of Thirds.3. Try a unique perspective.4. Get in close.
Increase Your Message MileagePhotography
1. Don’t use flash—unless necessary!2. Use the Rule of Thirds.3. Try a unique perspective.4. Get in close.5. Take lots of shots!
Congratulations!
Congratulations!
Help your message go the extra mile
Congratulations!
Help your message go the extra mile Put your organization in the lead
Congratulations!
Help your message go the extra mile Put your organization in the lead Start getting the results you want!
Congratulations!
Help your message go the extra mile Put your organization in the lead Start getting the results you want! FREE project estimate
Congratulations!
Help your message go the extra mile Put your organization in the lead Start getting the results you want! FREE project estimate
Contact us
Congratulations!
Help your message go the extra mile Put your organization in the lead Start getting the results you want! FREE project estimate
Contact [email protected]
Congratulations!
Help your message go the extra mile Put your organization in the lead Start getting the results you want! FREE project estimate
Contact [email protected]
www.pollinatechicago.com