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Dynatrace is the innovator behind the new generation of Application Performance Management. Our passion: helping customers, large and small, see their applications and digital channels through the lens of end users. Over 5,800 organizations use these insights to master complexity, gain operational agility, and grow revenue by delivering amazing user experiences.

1Gaining mobile shopping traction requires retailers to think beyond payment, Brent Cohler, director of mobile product marketing at SAP, Feb. 21, 2014, http://www.mobilepaymentstoday.com/articles/gaining-mobile-shopping-traction-requires-retailers-to-think-beyond-payment/ • 2Bank’s Digital Sales Results Increase 36% With Improved Onboarding, Jan 6 2015, Jim Marous, Publisher, Retail Banking Strategies for The Financial Brand and Publisher, http://thefinancialbrand.com/47761/digital-banking-lending-account-opening-onboarding/ • 3What's driving tomorrow's retail experience? 2012, Motorola Solutions, https://secure.rm.motorolasolutions.com/forms/RetailofTomorrowWP/?mls=wsid=301&mls=ws • 4Report: 2014 Christmas Shopping in Europe, Perform or Perish! Digital Shopping on Track to Unseat In-Store Shopping, Dec 3 2014, Dynatrace, http://www.dynatrace.com/content/dam/en/general/2014holiday_report_emea.pdf • 5Swirl Releases Results of Retail Store Beacon Marketing Campaigns, November 25, 2014, http://www.swirl.com/swirl-releases-results-retail-store-beacon-marketing-campaigns/ • 6Holidays 2014,: What Retailers Need to Know, Nov 19 2014, Dynatrace, http://www.dynatrace.com/content/dam/en/info/2014Holiday_infographic.pdf • 7Customer Experience In The Post-PC Era, Tony Costa, December 2, 2014, https://www.forrester.com/Customer+Experience+In+The+PostPC+Era/fulltext/-/E-res93083#AST988558 • 8Holidays 2014,: What Retailers Need to Know, Nov 19 2014, Dynatrace, http://www.dynatrace.com/content/dam/en/info/2014Holiday_infographic.pdf • 9Conversion techniques for the cross-channel, multi-device buyer, Sept 30 2014, Shop.org Summit 2014, http://eba4cabbb25aaebe2475-1af446bbc498aa108c6ee7b6388b9fa1.r49.cf2.rackcdn.com/Conversion_Techniques_Nicholls.pdf • 10Holidays 2014,: What Retailers Need to Know, Nov 19 2014, Dynatrace, http://www.dynatrace.com/content/dam/en/info/2014Holiday_infographic.pdf • 11Shopping, Productivity and Messaging Give Mobile Another Stunning Growth Year, Simon Khalaf, January 6, 2015,http://www.flurry.com/blog/flurry-insights/shopping-productivity-and-messaging-give-mobile-another-stunning-growth-year#.VR8GuEJeQzw/growth-year#.VR8GuEJeQzw • 12Mobile 500 2015 Edition, Ranking the World's largest Mobile Commerce Business, Aug. 19, 2014, Internet Retailer,http://www.top500guide.com/assets/1/7/2015_Mobile500_Editorial.pdf • 13Take Stock In Customer Experience Leaders, Bruce Temkin, Forrester, March 12, 2010, http://blogs.forrester.com/bruce_temkin/10-03-12-take_stock_customer_experience_leaders • 14Performance and Monitoring Tools: The key to success for e-retailers during the holiday shopping season, Feb 20 2015, Internet Retailer, http://images.internetretailer.com/IR/Collections/022015_AppDynamics_Report_IR.pdf • 15Shopping Centers: America’s First and Foremost Marketplace, October 14, 2014, International Council of Shopping Centers, http://www.icsc.org/uploads/research/general/America-Marketplace.pdf

of shoppers looked online before purchasing in-store3

of online shoppers who started on a smartphone continued on a PC7

Omnichannel customers

tend to shop more frequently and spend MOBILE

ONLINE EXPERIENCE

The more digital your customers become, the more individual their buying experience will be. Like bees to the hive, their journey can be random—taking any path, any time, doubling back or going elsewhere. The one thing you can count on is that they all want a flawless trip, no matter what path they choose. Digital masters understand this, getting customers to the hive happy and buzzing about the experience.

Pollinating a Sweet Omnichannel Experience

of shoppers use multiple channels to purchase2

80% of shoppers say their mobile devices influence purchasing decisions1

shopping apps session growth last year on iOS and Android11

80% will abandon sites or apps with errors or crashes8

86% of customers who have a bad first experience with a retailer's app will never give it a second chance14

Worldwide, 44% will air their shopping frustration on social media with some countries as high as

61%10

MOBILE WEB

$Track all shoppersactions across all

channels (web, mobileweb and mobile apps).

USER BEHAVIOR

Unlike traditional analytics,know why they leave—

not just where...and assess business impact

CUSTOMER EXPERIENCE MANAGEMENT Predict the future and get

it right, before the firstuser clicks. Monitor third

parties and key SLAs.

LAUNCH READINESS

are likely to recommend you and your products after a superior buying experience13

devices across 1.5 channels on their on their buying journey9

67%

95%

Shoppers use an average of 2.6

174%

80%

16.6%

3.5 times

more than single-channel

shoppers15

83%

Learn more at dynatrace.com

Business leaders agree that high-performing omnichannel programs and great customer experiences are critical for their bottom line.

58% use a mobile app while shoping in stores4

73% of shoppers are more likely to

purchase during their store visit with mobile messages and offers5

68% who comparison shop online while in store leave to purchase elsewhere6

in 2014 —that's 4x eCommerce growth12

2014 mobile revenue for top 500 retailers, excluding eBay, up