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Florida's First Coast of GolfPonte Vedra Inn & Club
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YTD Golf Rounds Played - 2013
Digital Marketing throughFlorida's First Coast of Golf
| | | Florida's First Coast of Golf's Web page|
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast February, 2013 - April, 2013
Ponte Vedra Inn & Club
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www.Florida-Golf.org
New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 50,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel
Digital Agency Website Management
www.Florida-Golf.org
Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring
Responsive Design
28% of all visitors access site utilizing mobile devices
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Book Packages Click Through Comparison YTD October - June
2011 - 12 Total = 7832012 - 13 Total = 1,240 +58%
Book Rooms Only Click Through Comparison YTD October - June
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2011 - 12 Total = 3792012 - 13 Total = 491 +29%
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Click Through Comparison YTD October - June Ponte Vedra Inn & Club - Ocean Course 2011 - 12 Total = 413
2012 - 13 Total = 824 +99%
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2011 - 12 Total = 4952012 - 13 Total = 757 +52%
Click Through Comparison YTD October - May Ponte Vedra Inn & Club - Lagoon Course
Florida's First Coast of Golf 2012-13 Website Awards
2013 Flagler Awards Winner
2012 - Adrian Award
Met Golfer November/December 2014
MET GOLFERNovember/December 2013 - 4 Pages of edit - 92K circulation
New York Daily News April 14-20, 2013
8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672
Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits
121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner
Total Media Value: $222,550Impressions: 1,055,259
Double-click to enter titleViva Florida500 Years of Adventure
Sweepstakes
Run Dates: March 11-17, 20135,542 Entries and 630 opt-insVISIT FLORIDA Facebook 1500 likes and 139 sharesVISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
Visit Florida's Golf Publication
Family Friendly link on Florida's First Coast of Golf's website
THE PLAYERS TV Spot
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Purchased Schedule for Each Market
Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs
In Closing Florida's First Coast of Golf is
the Trusted Source for Golf Travel
Planning