pontiflexfor advertisers
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The Industry’s Leading Email and Social Acquisition Platform
Reach Real People. Get Real Results.
Who we arePontiflex is the industry’s leading email and social acquisition platform, accessible via our patent-pending Pontiflex AdLeads™ platform.
What this means for youOur enabling technology helps brands, organizations and direct marketers connect and engage with people through e-mail, social, and special online promotions.
Employees and offices40 Employees; Headquartered in Brooklyn, NY with offices in Seattle, Boston, and India
Executive teamInvolved in online advertising since its inception; leadership roles at Amazon, IBM, Microsoft, Google and Ogilvy
A Little About Us
Brands are moving from broadcasting…
…to engagement through
Twitter Groups
• Email Groups• Facebook Groups• Twitter Groups• Community Site Groups
Brand communities are not made up of anonymized impressions….
Groups Are Comprised of People
…they’re made up of groups of actual people who are interested in the brand.
500 million users
75 million users
46 million users
Email: 2 Million Users
Facebook: 359,114 Users
Twitter: 25,000 Users
5 million+ moms 12 million plus email subscribers
Both publishers and advertisers are moving from impressions to user data
Brands Measure Success with Actual Users
Q: In the last year, which of the following types of information, if any, have you ever provided online to receive special offers or more information from companies?
• 96% of people are willing to share their email address.
• Only 12% are willing share social media information.
Source: Harris Interactive Survey September 2009
Email is the Gateway to other Social Media
Banner
Search
Sign-up form
CPM
/CPC
Ad Units
• Registration path• Transaction path• Lead banners• Mobile ads
CPL
fallofffalloff
Unlike CPM and CPC, with Pontiflex, there’s no landing page and no drop off
The Most Direct Way to Acquire an Email
How Brands Are Engaging Users
Subscriber Acquisition
Trial ProgramDistribution
Social Media Development
Custom Direct Response
The Pontiflex Solution
• Build and manage all your lead generation campaigns in one convenient place:
• Simple campaign setup
• Transparent publisher selection
• Easy creative implementation
• Streamlined reporting and optimization
Welcome to AdLeads
Simple Campaign Setup
• Set campaign purpose and goals
• Select target audience demographics
• Define required fields
Transparent Publisher Selection
• Sites and pricing are recommended based on your campaign needs
• Filter sites by demographic information
• Always see where your ads are running with complete transparency
Connect Once™ to Pontiflex…
…and connect to the entire CPL Market
Easy Creative Implementation
• Build your ads in various ad sizes:
• 125x125• 120x60• 88x31• AdUnit X
• Quickly upload all images and text with just a few clicks
Tip: the Pontiflex team can help with best practices for creative optimization.
Streamlined Reporting & Optimization
• Access real time online reporting
• Leads are tracked, validated, and de-duplicated in real time
• Full transparency allows immediate optimization of campaign
How Pontiflex Signup Ads Work
How It Works
Initial Visit
A user visits a site relevant to their interests, lifestyle, and hobbies
How It Works
Registration Page
The user decides to interact with the site by registering to become a member, signing up for a newsletter, or purchasing a product
Offer Page
How It Works
After registering, the user is shown relevant offers that may be of interest to them
Upon selecting an offer and hitting “Submit” the lead information is sent to Pontiflex
Types of Ad Placements
How It Works
•Registration path creative• Run ads transparently on the
registration paths of premium websites.
•Sign-up banners• Say goodbye to landing pages. Capture
user information directly within the banner. Pay only for sign-ups – not for wasted impressions.
•Mobile creative• Run ads contextually within mobile sites
and apps. People tap o-n your ad s and sign up.
How It Works
Autoresponder Email
Autoresponder emails allow you to:
• Start engaging new leads immediately
• Offer new members discounts and promotions
• Encourage users to connect with your brand through social media
Every qualified lead deserves a “thank you”
Most Direct SolutionPontiflex provides the most direct way to connect to start conversations with people interested in your brand
Brand SpecificAll signups are specific to your brand and are never resold to anyone else
Top Tier PublishersReach online, mobile, and social publishers through one, convenient platform
Fully TransparentAlways know exactly where all of your ads are running
Easy to ManageRobust AdLeads system makes campaign management simple and straightforward
Summary of Key Values and Benefits
We’re Proud to Work with
“Using Pontiflex’s technologyHUGGIES was able to reach moms
with the right message.”
“We acquire more than half ofour new subscribers through
Pontiflex.”
“People acquired through Pontiflex were more engaged than even organic sign-ups.”
“New York City’s 10Hottest Tech Startups”
“Advertisers will pay for adifferent kind of access to
new readers.”
What People are Saying
“A transparent and highlyscalable solution.”
