pop genre research - a2 media

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Genre Research Pop Video Simran Kalsi

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Page 1: Pop Genre research - A2 Media

Genre ResearchPop Video

Simran Kalsi

Page 2: Pop Genre research - A2 Media

History of Pop Video A music video is a short film or video that accompanies a

complete piece of music, most commonly a song.

Pop Music originated from the genre ‘Rock ‘n’ Roll’ and the term ‘Pop Music’ was first introduced to describe a piece of music that was popular with the audience.

The first music video that aired on MTV was “Video Killed the Radio Star” in 1980 and soon after that many music videos were produced for songs and still are being produced.

Page 3: Pop Genre research - A2 Media

Codes and Conventions - Style Music video’s can be categorized in terms of their style which are; Performance – this is when the music video consists mainly of the artist

or band performing in the music video. An example of this would be ‘Beyonce – Love on Top’ as she is seen performing continuously throughout the music video.

Narrative – When a music video has a narrative this means it follows a storyline, there are two types of narratives Linear and Fragmented narrative. A Linear narrative is when it has beginning, middle and end, an example of a music video with a linear narrative is ‘Katy Perry – Thinking of You’.

Page 4: Pop Genre research - A2 Media

Codes and Conventions – Style Continued

Mixture – this is a video with a combination of a performance and a narrative within it. Most music videos use mixture as its hard to have a pure performance or narrative in a music video and by using mixture it makes it more interesting.

Cameo – is where a band or artist features in the narrative but does not perform, for example ‘Drake ft Rihanna - What’s My Name’. In this video they both play a part but do not perform.

Page 5: Pop Genre research - A2 Media

Codes and Conventions – Camera Angles

Music videos feature numerous different camera shots within them this helps it to relate to the audience and shows the audience the surrounding and what is happening. The different camera shots are;Mid Shot - this shows the

artist from their waist upwards and focuses mainly on the artist but still shows the audience some background.

Wide shot - when the artist is barely seen but emphasizes the location and setting of where they are.

Close up – when the focus is on a specific thing such as the artist’s face and little background is seen.

Extreme Close Up - this shows the artist’s face really close and usually focuses on on thing e.g. their lips, eyes ect and no background is seen.

Page 6: Pop Genre research - A2 Media

Codes and Conventions - Sound There are two main types of sound diegetic sound and non-

diegetic sound. Diegetic sound is sound that visible in the video and non-diegetic is sound that can actually be edited in. Sound is essential for all music videos as they are made solely for the audience to watch the help them depict the lyrics. Sound can be edited just like footage can by adding different variations and effects onto the artists voice such as auto tune which makes the artist’s voice more high pitched and echo.

Some music videos inclued diegetic sounds such as police sirens, birds, waves crashing ect this makes it more realistic and are sounds shown in the surrounding. Whereas the non-diegetic sound is the song itself that is edited in over the video.

Page 7: Pop Genre research - A2 Media

Codes and Conventions – Mise-en-scene

Mise-en-scene for music videos focuses on the lighting, props, costume, hair and makeup, location, and colour these elements usually depend on the genre of the music video and the style. These elements are also important in contributing towards the chosen genre as they help make it stand out. They are used to convey the importance of the people in the music videos and are also used to represent certain characters in different ways.

Lighting – how the scene is lit / artificial lights/ side lights Props – performance equipment, band merchandise Costume - certain outfits that relate to the surrounding and

narrative/scene Hair and makeup – style of the artist Location – concert halls venues, streets, beach, house etc Colour - Specific colours representing a mood