WHAT DOES A POP MUSIC VIDEO NEED?

POP MUSIC CONVENTIONS

In a pop music video the artist is extremely important. Firstly the artist needs to be seen in the music video. This is very

important in order to create a connection with the audience. More importantly the artist also appears very fashionable and

stylish. The reason for this is to target a teenager audience. The audience want to look up to the artists as role models and

by making themselves appear interesting and stylish the audience want to copy them.

THE ARTIST

THESE ARTISTS ALL APPEAR IN INTERESTING CLOTHING.

Performance is definitely key in pop music videos. These videos are all very dance-orientated and display precise dance routines. This is effective because it shows different aspects to

the video as well as their talent. Additionally it makes the video more interesting to watch and the audience enjoy it and may even try to copy it. This also creates a party atmosphere

that people can connect with.

PERFORMANCE

DANCE PERFORMANCES

Hair and make up adds to the narrative and concept in pop music videos. Many artists are covered in lots of make up

sometimes to create more of a story but also because it is very stereotypical. Artists are seen with big hair and bright coloured lip stick to make themselves appear attractive. This is because

the videos are so public and are watched by so many people so they feel they need to look their best.

HAIR AND MAKE UP

HAIR AND MAKE UP

In music videos change of locations are seen. This because they want the video to be entertaining for the audience and

make them enjoy it. Additionally it allows the narrative to continue and create an atmosphere. It also allows the

audience to see different locations and get an understanding of what’s happening.

CHANGE OF LOCATIONS

LOCATIONS

Throughout pop music videos the artists are seen in different costumes. This is perhaps to show the different characters but also to try continue the narrative. In some pop videos bright,

patterned costumes are seen that grab the audiences attention. Lots of colours are seen such as yellows, greens and

blues.

CHANGE OF COSTUMES

COSTUMES

Pop music videos tend to use a lot of close ups of the artist. The reason for this is to highlight the artist as the artist but

also to display their lip synching and feelings and emotions. It allows the audience to get more of an understanding of what

the song is actually about.

CLOSE UPS

CLOSE UPS