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History of web pop ups and sponsorships

By Bethany Bouchareb

The internet was invented in the 1960’s in the USA

On average, 36 million brits use the internet a day

Web 2.0 was introduced in 2002 The introduction of web 2.0 allowed

people to be more interactive as the internet begun to withhold things such as images and music

The Internet

Web 2.0 allows communication through social media and a virtual community

Web 2.0 is more complex than the first interent as it allows video sharing websites, music sharing websites, social networking websites e.g. twitter, facebook etc.

Tim O’Reilly popularized Web 2.0 Concerning marketers, the Web 2.0 is a

way to connect to consumers through promotion

Web 2.0

Pop Ups

A web pop up is a form of advertising online

Ethan Zuckerman invented the pop up in the late 1990’s, they were first launched on the website tripod.com

What is a web pop up? –When did it begin?

Many people find the pop up is interrupting and a nuisance therefore pop up blockers have been introduced

Many pop ups which are not legit can lead to a computer virus when users click on the advertisement

Issues with the web pop up?

Due to web pop ups being advertisements, products can can also be bought online

Online shopping was invented in 1979 by Michael Aldrich

Amazon is the most used e-commerce store

Web Pop Ups and Online Consumption

Sponsorships

A sponsorship is an advert that follows after, before a television break, or comes straight on when a program cuts to a break. The sponsorship supports the organization financially

The first television sponsor was in 1946

What is a sponsorship?- When did it begin?

The first ever commercial sponsorship aired in America

The first television sponsorship was during a baseball game between the Philadelphia Phillies and the Brooklyn dodgers

This sponsorship advert last 10 seconds and the overall payment for it was $140

The First Television Sponsorship

Dominos has a long running sponsorship sequence deal with Sky One’s ‘The Simpsons’

Each episode of The Simpsons is watched by roughly 400,000 people

Dominos ended its sponsorship with The Simpsons recently and took up a sponsorship with Britain's Got Talent (2002)

Each week, Britain's Got Talent is watched by roughly 10 million people

Current Sponsorship