Making a roll up banner an effective marketing tool.

When thinking about resources for marketing and promotion, printedroll up banners don’t immediately come to mind. But

pop up banners can indeed be one of the most effective tools you can ever have. They are flexible and affordable, which

means that they can be used in different places (be it in your own premises or at an exhibition or trade show), and they

don’t cost as much as other marketing tools, such as television or even newspaper ads. But it’s still important to design

your roller banner correctly so you can truly maximise its effectiveness.

Here are the top seven factors that can make your roller banners a more effective tool for marketing and promotion:

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1. Think carefully about the message you would like to impart. The message you wish to send out will depend primarily on

your goals and where your banner will be used. Will your banner be used for enhancing the sales of products or services? If

so, make sure the message includes an emphasis on the product or service’s benefits. Also, if you’d like to increase the

sales of a product, list down any relevant features that would attract your customers’ interest.

2. More on the message you would like to convey: when composing your main message, use words that your customers

can relate to. If you are offering a financial product or service, make your words formal and direct-to-the-point. If you are

offering a beauty product, your words and whole message should be more informal and directed at a particular audience

(mainly women of different ages).

3. The visual impact of your banner counts for a lot. Remember this: your banner should be seen from a certain distance,

especially if it will be used at an exhibit or on the street. The images you choose should be of the highest quality.

4. Make sure your banner’s design complements whatever other marketing or promotional material you have. Your

banner’s design shouldn’t clash with any existing promotional tools, for example, leaflets, flyers, or even digital ads. You

should also think about the banner’s colours as they relate to your existing logo or corporate brand.

5. Your company logo should be placed at a strategic location; ideally, it should be placed at (or at least near) the top,

above your audience’s eye level.

6. The formatting of your banner should be done properly – remember that your audience will read from the left side to

the right side and from the top of the banner to the bottom, so your banner’s information (the logo, headline, core

message, and contact information) should be placed with this in mind.

7. Whilst the words you choose will make an impact, don’t use too many words. Keep your message simple and don’t pack

your banner with too much information.

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