pops worldwide (vietnam)
DESCRIPTION
POPS develops, aggregates, and distributes media content, delivering it through cross-media platforms in Vietnam. They offer digital music to mobile users through a range of WVAS platforms over mobile networks and the Internet. POPS markets its services online and offline through telecom operators, as well as through non-operator channels, such as online stores, handset vendor partnerships and mobile retail chains. POPS launched the first digital music kiosk throughout Vietnam.TRANSCRIPT
Building the ‘real’ music industry in vietnam
POPS @ MIDEM
87 million population
65% under the age of 35median age is 27
64% mobile subscribers
Vietnam is now the 18th most active user of the internet globally
MOBILE MUSIC USAGE BY COUNTRY
PROBLEM
PRIVACY PREVAILS
SOLUTION
DISCOVERY
LARGEST LIBRARY OF INTERNATIONAL MUSIC…
BEFORE
AFTER
HOW DOES A FAN BECOME A FAN?
