popularchips kickstarter (2)

Popular ChipsWE HAVE THE FASHIONISTASIT GIRLS/BOYS, SCENE-STEALERS AND TEKKIES THAT YOU'RE LOOKING FOR TO PROMOTE YOUR BUSINESS!

FOLLOW US

https://popularchips.com/


https://popularchips.com

https://popularchips.com

Popular Chips (pŏp′yə-lər chĭps)

n. Social-made individuals that, in a matter of minutes, reach and influence thousands of people.

WE ARE A WORLDWIDE SOCIAL MEDIA ADVERTISING AGENCY BASED IN SINGAPORE AND LONDON.

We specialize in finding social media stars (aka popular chips) who have the power to promote brands and products by influencing thousands of people's opinions in a matter of minutes.

Popular Chips FOLLOW US

http://instagram.com/popularchips



We are dedicated in finding attention-grabbing social accounts around the globe.

We manually search for social influencers across Instagram and Twitter and recruit them to sponsor our clients’ brands.

Social influencers included in our portfolio are continuously monitored to ensure quality over time.





WE HAVE GLOBAL COVERAGE AND PORTFOLIO TO SUIT ANY NEED OF TARGETING

GEO…





INDUSTRY

GENDER & AGE

…

…





TYPE A

FLAT MATERIAL

HOW WE ADVERTISE

• FAST DEPLOYMENT

• COST EFFECTIVE

10,028 likes





TYPE B

CUSTOM PHOTO• BEST IMPACT

• HIGH REDEMPTION

122,177 likes





HUMAN TOUCH

Brands and popular chips directly speak to us via email, Skype, WhatsApp and phone.

We have an internal-use-only tracking system that supplies the raw data but everything is read and analysed by our team, and every result is communicated person-to-person without any intermediary software platform.





ANALYTICSWHO ARE THE REAL INFLUENCERS?





HOW TO MEASURE SOCIAL STARS

More followers is not always better.

Comparing, for example, Cara Delevingne and Kim Kardashian, we see that Cara (22M) garners on average more likes per post than Kim (52M).

We have analytically addressed the issue of performance on Social Networks by creating a social algorithm.

This algorithm provides a thorough profile of the influencers to discern true audience from inactive followers.





THE RELEVANT FIGURES

Our social algorithm elaborates the following factors:

1. N° of followers2. Average likes3. Average comments4. (FPL) Followers needed to produce

a like 5. (FPC) Followers needed to produce

a comment





THE RELEVANT FIGURES

The last two metrics (FPL and FPC) are essential in understanding the audience’s quality of any influencer.

They express how many followers are needed for the star to obtain a like and a comment. The lower they are, the higher the engagement between stars and their audience.





THE SCORESThe social algorithm, by interconnecting the factors, originates two quality outcomes:

- Quality score: It indicates the influencer’s ability to swiftly increase their following while keeping the existing audience excited and captivated.

-- Engagement: It indicates how talented a

star is to keep their audience interested and active. The higher the score, the stronger is the influence on their followers.





FOR THE PUBLIC

Nowadays almost everyone has a social account and it’s not always easy to understand how much should someone invest on a single social influencer . We believe our social algorithm is not only useful for us to run successful campaigns but also for the general public’s knowledge.

Therefore, we have released it for free: you can access our system and use it to analyze the effectiveness of a potential advertising with one of our talents.

SHOW ME

http://goo.gl/osA2I5







++KICKSTARTER CASE HISTORY





CASE HISTORY PROMOTION OF A KICKSTARTER PROJECT: FLYKLY SMART PED

Details:

- Kick assisted e-bike- Reaches funding goal- Smart: Mobile apps connected





CAMPAIGN BRIEF

UNITED STATES , CANADA, UK, REST OF EUROPE

FEMALE/MALE

YOUNG <40 years old

TECH, ENTERTAINMENT SPORTS TRAVELPETS AND HUMOR

The target of this campaign is to boost the brand visibility and improve the Kickstarter campaign results.

The client requested something very “social”, lovable and enjoyable to engage a young-executive urban audience.





THE INFLUENCER@lokistagram530K followers

The Canadian Instagram influencer is famous for his creativity to create fun and very engaging posts with Loki, his Corgi.

NUMBERS:

➢ Number of followers: 528,589➢ Num of Posts: 990➢ Average Likes per post: 22,104➢ Average Comments per post: 1,418➢ FPL: 23.91➢ FPC: 372.69


https://www.instagram.com/p/-SLI8fN_4t/?taken-by=lokistagram

https://www.instagram.com/p/-SLI8fN_4t/?taken-by=lokistagram




THE RESULTSOur Art Team prepared a Photoshopped image of Loki in his basketball suit riding the Smart Ped.

Ad posts usually get between ⅓ and ⅕ of the average number of likes. The campaign’s aim was to create a post that the followers could appreciate even though it was an ad. The post not only reached the average number of likes but also very positive comments.

RESULTS OBTAINED IN 11 HOURS:

15,200 likes

250 positive comments

Improved brand visibility

Improved kickstarter campaign awareness

Total Budget : 800 USD





XXLEXTRA SERVICES





Sending physical products to popular chips greatly increases the success of any advertising message.

We act as a distributor for our clients: you send your products to one of our distribution centres (London or Singapore) and we will take care of individually packing and sending them to the social influencers.

PACK AND DISTRIBUTE





MARKETING COMMUNICATION ≠ SOCIAL COMMUNICATION

Aiming to achieve the best results when using flat materials?

Our Art Director and Graphic designers will produce or modify your traditional material to create social-ready images/videos of your product/s.





POP IT UP!

We manage and run pop-up events to help introduce more people to your business.

If you are a start-up, pop-ups are an excellent option to launch and test your products. Whereas, if you are a “mature” company, pop-up shops will reenergize your brand.

Want to go from digital to physical while retaining the same cost-effective structure? We can organize a pop-up store in the APAC region for you and invite popular chips who will advertise their presence at the event to their digital audience.





:)SAY HELLO





CURIOUS?

We live and breath “mobile digital”. Hence, reaching us is not that difficult. You find us here:

E-mail: [email protected]

Mobile Online Form: popularchips.com





Whatsapp: +65 9188 4457

Phone: +65 67018542

Instagram: @popularchips

Popular Chips is a division of Gimucco PTE. LTD. ©201516 Raffles Quay #33-03, Hong Leong Building, 048581, Singapore

popularchips kickstarter (2)

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