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Page 1: PorfolioFinal

MORI

YOakleyPR Internship Portfolio Stephanie Reeves

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Women Veterans

ROCK! Feature Story

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_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

7782 Crittenden Street * P.O. Box 27774 * Philadelphia, PA 19118-0774 * Tel: (215) 836-4262 * www.WomenVetsRock.org

SEPTEMBER 9, 2015 CONTACT INFORMATION Yasheaka Owens

(215) 450-6059 | [email protected]

America’s Military Women are Moving from Boot Camp to Board Chairs! Women Veterans ROCK! Kicks Off Fall Civic Leadership Series to Encourage America’s Military Women

to Explore Public Policy and Advocacy This year

1 marks the time since 1944 that there will be no World War II veterans serving in the United

States House of Representatives or Senate. With less than 20 percent of Congress having any kind of military experience, and the recent compromises presented in the National Defense Authorization Act in December 2014, one can only wonder how well the interests of military service members and their families are being represented on The Hill. There are more than 71,000 women veterans living in Pennsylvania

2, and the Southeastern corridor is

home to a large portion of women veterans and girls in military families. As our nation prepares for yet another election season, every electoral candidate worth his, or her, salt will be on a mission to engage this elusive interest group of decision makers who both serve in the Armed Forces and tend to their loved one’s interests on the home front. To examine the challenges, opportunities and barriers America’s women veterans face as they transition from military service back into civilian life, the Healthy Caregiver Community Foundation, a 501(c)(3) nonprofit organization in Philadelphia, commissioned a 10-year study focusing on women veterans, US Servicewomen, military spouses, and girls in military families in 2010. Over the last five years, the Foundation has sponsored annual programming to support women veterans in the areas of housing, employment, education, financial stability, health and wellness. This year marks the fifth anniversary of the commission which has evolved over time to encompass advocacy, civic engagement and public policy. In January, the Foundation’s veteran-focused advocacy campaign, “Women Veterans ROCK!” launched the Women Veterans Civic Leadership Institute (WVCLI), a one-year professional development and fellowship program dedicated to “Transforming the can-do spirit of military service into a post-military spirit of civic and community leadership.” Deborah Harmon-Pugh, President of the Healthy Caregiver Community Foundation and Chair of The Women Veterans Civic Leadership Institute believes that women veterans are the best advocates to serve as catalysts for positive change in the delivery of services to America’s military families. “Today’s women veterans have what it takes to continue to make significant contributions to community resources, education, and public policy, which is why we want to provide them with the training they need to transition from boot camp to the board room,” said Harmon-Pugh. The Institute will empower America’s military women by providing them with the educational introduction they need to become activists in the areas of civic engagement; nonprofit board leadership; advocacy; community and city councils; public policy campaigns; as well as government commissions. Pennsylvania State Representative Leslie Acosta (District 197), primary sponsor of House Resolution 346

3 which will recognize 2015 as the “Year of the Veteran in Pennsylvania” during the Inaugural

1 http://onpolitics.usatoday.com/2015/01/05/iraq-afghanistan-veterans-114th-congress/

2 http://www1.va.gov/WOMENVET/docs/WomenVeteransPopulationFactSheet.pdf

3 http://www.legis.state.pa.us/cfdocs/billinfo/billinfo.cfm?syear=2015&sind=0&body=H&type=R&bn=0346

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_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

7782 Crittenden Street * P.O. Box 27774 * Philadelphia, PA 19118-0774 * Tel: (215) 836-4262 * www.WomenVetsRock.org

Veterans Day Parade in the City of Philadelphia this November, supports the Women Veterans ROCK! Advocacy Campaign and its vision to inspire Pennsylvania women to seek careers in local, state or national government. “Women have served. They have made personal sacrifices, and my focus is to highlight their contributions and service,” said Rep. Acosta, “This organization is paramount for women veterans because it is well-respected within the veteran community and it has taken the initiative to push this agenda forward by highlighting information and resources and by being a support system for women veterans.” On September 19, Rep. Acosta will kick off the Women Veterans Civic Leadership Institute’s Fall Lecture Series by delivering the morning’s welcome message on the first day of class. Institute classes will be offered on a monthly basis on September 19, October 10, November 21, and December 12 before concluding with a graduation ceremony on December 13. To deliver the program, Women Veterans ROCK! has partnered with Chestnut Hill College in Philadelphia, a member of the Post-9/11 GI Bill Yellow Ribbon Program

4, and established an enduring

partnership with Zeta Phi Beta Sorority, Incorporated, an international sorority that works to educate the public, assist youth, provide scholarships, support organized charities, and promote legislation for social and civic change. “We have joined forces with The Women Veterans Civic Leadership Institute as an enduring community partner in building a lasting legacy of leadership for women and girls in military families,” said Mary Breaux Wright, International President of Zeta Phi Beta Sorority, Inc. “Zeta Phi Beta Sorority, Incorporated is proud to join forces with the Women Veterans ROCK! Advocacy Campaign to raise awareness of the sacrifices and contributions made by American Women Veterans and military families.” With the goal of serving 100 women per year for the next five years, the Women Veterans ROCK! Advocacy Campaign and the Women Veterans Civic Leadership Institute are attracting the attention of military women across the nation who are interested in being a part of this gender-sensitive campaign. In the past few years, Women Veterans ROCK! has established affiliate networks in Philadelphia, Pennsylvania, San Diego, California, El Paso, Texas, Louisville, Kentucky, Richmond, Virginia, Washington, D.C., and Orlando, Florida. “The ultimate goal of Women Veterans ROCK! is to highlight the valuable contributions women make to our society at large through their civic engagement, community, business endeavors and service in our Armed Forces,” said Harmon-Pugh, National Campaign Chair of Women Veterans ROCK!

# # # About Women Veterans ROCK!

"Women Veterans ROCK!" is a Coalition of Women Veteran Organizations and Women Advocacy Organizations Supporting Women Veterans & Military Families. The Women Veterans ROCK! Advocacy Campaign is sponsored by The Healthy Caregiver Community Foundation, a 501(c)(3) nonprofit community organization headquartered in Philadelphia, PA. Visit www.WomenVetsRock.org. About Zeta Phi Beta Sorority, Inc.

Zeta Phi Beta Sorority, Inc. was founded in 1920 by five co-ed students at Howard University who, envisioned a sorority that would promote the highest standard of scholastic achievement and finer womanhood. Headquartered in Washington, D.C., Zeta Phi Beta Sorority, Inc. has a diverse membership of more than 120,000 college-educated women with more than 800 chapters in North America, Europe, Asia, The Caribbean, Africa and the Middle East. Visit www.zphib1920.org.

4 http://www.benefits.va.gov/gibill/yellow_ribbon/2015/states/pa.asp

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Women Veterans

ROCK! October

Twitter Chat

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#WomenVetsROCK Twitter Chat

Featuring Enid Draluck @ELDraluck

“Empowering Young Women Through Mentorship”

Thursday, October 8, 2015 at 7 p.m. EST

TWEET TIMELINE

6:00 PM In just 1 hour we’ll be sitting down w/ @ELDraluck to discuss

“Empowering Young Women Through Mentorship!” #WomenVetsROCK

6:15 PM DON’T MISS OUT! Follow @WomenVetsCLI to stay up-to-date with

our #WomenVetsROCK Twitter Chat series!

6:30 PM Waiting to join our October #WomenVetsROCK Twitter Chat at 7? Don’t

forget to follow @WomenVetsCLI & @ELDraluck!

6:45 PM We are minutes away from the #WomenVetsRock Twitter Chat ft.

@ELDraluck from Women Mentor Atlanta! Pull up a chair and join us at

7 pm EST

6:50 PM WE’RE 10 MINUTES AWAY! Join us at 7 pm EST for the

#WomenVetsRock Twitter Chat discussing mentoring young women.

6:55 PM We can’t wait to chat with @ELDraluck from Women Mentor Atlanta

about how to find and become a mentor!

6:55 PM Join the conversation by following @WomenVetsCLI & @ELDraluck

using #WomenVetsRock when posting comments and questions for RTs

CHAT GOES LIVE AT 7:00 PM EST

7:00 PM Welcome to our October #WomenVetsRock Twitter Chat ft. @ELDraluck

from Women Mentor Atlanta in Georgia!

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7:01 PM Tonight, we will share tips on how to empower young women through

mentorship. #WomenVetsROCK

7:02 PM If you would like to join the conversation, please follow us on Twitter and

use #WomenVetsRock when posting comments or questions

7:03 PM Women Mentor Atlanta is a new mentoring initiative in the Atlanta Metro

Area for young women ages 19-29. #WomenVetsRock

7:04 PM The program is uniquely designed to partner young professionals with

experienced female business leaders / mentors. #WomenVetsRock

7:05 PM @ELDraluck What does it mean to “be a mentor?” #WomenVetsRock

7:10 PM @ELDraluck What indicators do you look for when assigning mentors to

mentees? #WomenVetsRock

7:15 PM @ELDraluck Why do you think having a mentor is important for a young

professional? #WomenVetsRock

7:15 PM Join our conversation about empowering young women through

mentorship by following @WomenVetsCLI & @ELDraluck on Twitter!

7:15 PM Don’t forget to use #WomenVetsRock when posting comments and

questions so we can RT you!

7:20 PM @ELDraluck How could a mentor aid a young women in achieving her

highest potential for success? #WomenVetsRock

7:24 PM @ELDraluck We want to highlight all that you are doing to support the

professional development of young women! #WomenVetsRock

7:25 PM @ELDraluck When would you suggest that a young woman start looking

for a professional mentor? When is “the right time?” #WomenVetsRock

7:35 PM @ELDraluck What 3 suggestions do you have for young professionals

considering HOW to ask someone to be their mentor? #WomenVetsRock

7:45 PM @ELDraluck What’s the key to having a successful mentor/mentee

relationship? #WomenVetsRoc

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7:02 PM If you would like to join the conversation, please follow us on Twitter and

use #WomenVetsRock when posting comments or questions

7:03 PM Women Mentor Atlanta is a new mentoring initiative in the Atlanta Metro

Area for young women ages 19-29. #WomenVetsRock

7:04 PM The program is uniquely designed to partner young professionals with

experienced female business leaders / mentors. #WomenVetsRock

7:05 PM @ELDraluck What does it mean to “be a mentor?” #WomenVetsRock

7:10 PM @ELDraluck What indicators do you look for when assigning mentors to

mentees? #WomenVetsRock

7:15 PM @ELDraluck Why do you think having a mentor is important for a young

professional? #WomenVetsRock

7:15 PM Join our conversation about empowering young women through

mentorship by following @WomenVetsCLI & @ELDraluck on Twitter!

7:15 PM Don’t forget to use #WomenVetsRock when posting comments and

questions so we can RT you!

7:20 PM @ELDraluck How could a mentor aid a young women in achieving her

highest potential for success? #WomenVetsRock

7:24 PM @ELDraluck We want to highlight all that you are doing to support the

professional development of young women! #WomenVetsRock

7:25 PM @ELDraluck When would you suggest that a young woman start looking

for a professional mentor? When is “the right time?” #WomenVetsRock

7:35 PM @ELDraluck What 3 suggestions do you have for young professionals

considering HOW to ask someone to be their mentor? #WomenVetsRock

7:45 PM @ELDraluck What’s the key to having a successful mentor/mentee

relationship? #WomenVetsRock

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7:45 PM Our #WomenVetsROCK Twitter Chat is almost over! Don’t forget to use

the hashtag to ask your questions about being or getting a mentor!

7:50 PM @ELDraluck What would you say is “The Key” to having a successful

mentor/mentee relationship? #WomenVetsRock

7:55 PM @ELDraluck Women Mentor Atlanta launched this month in the Atlanta

Metro Area. How can we get involved as volunteers? #WomenVetsRock

8:00 PM @ELDraluck Do you have any final tips for our young women

professionals on the rise? #WomenVetsRock

GOAL END TIME IS 8:00 – 8:15 PM EST

DEPENDING ON PARTICIPANT QUESTIONS

POST-CHAT TWEETS

8:05 PM We would like to thank @ELDraluck for sharing her words of wisdom

with us this evening!

8:06 PM If you missed tonight’s #WomenVetsROCK Twitter Chat, don’t worry!

You can find highlights on our website at womenvetsrock.org

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GRAPHICS:

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#WomenVetsROCK Social Media Guide

Twitter Chat Featuring Enid Draluck @ELDraluck

“Empowering Young Women through Mentorship”

Thursday, October 8, 2015 at 7 p.m. EST

Twitter:

September 30: Just a little over a week before I sit down with @WomenVetsCLI to

discuss “Empowering young women through mentorship” #WomenVetsRock

10/1/2015: One Week Mark: I am going to tell you the key to a successful mentor/mentee

relations #WomenVetsRock #TwitterChat

October 2: Save the Date! Find out the benefits of having a mentor on Oct 8 @ 7 pm

EST #WomenVetsRock # TwitterChat

October 3: Want to learn more about Women #Mentor Atlanta? Join the conversation

Oct. 8 @ 7 pm EST #WomenVetsRock #TwitterChat

October 4: Tune in October 8, at 7 pm for tips on how to empower young women

through mentoring #WomenVetsRock #TwitterChat

October 5: What does it really mean to be a mentor? We’ll find out during this week’s

#TwitterChat #WomenVetsRock @ 7 pm EST

October 6: Are you reaching your highest potential as a young professional? Find out

how a mentor could help #TwitterChat #WomenVetsRock @ 7 pm EST

October 7: Want to know how to become a mentor with Women Mentor Atlanta? Join

the #WomenVetsRock #TwitterChat Oct. 8 @ 7 pm EST

October 7: I am so excited to talk about empowering women through mentorship w/

@WomenVetsCLI tomorrow @ 7 pm EST! #WomenVetsRock

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October 8: DON’T MISS OUT! Join the conversation about empowering young women

through mentors. TONIGHT @ 7 pm #WomenVetsRock #TwitterChat

October 8: What does it really mean to be a mentor? We’ll find out tonight at 7 pm EST

during the #TwitterChat #WomenVetsRock

October 8: Join in on the fun! Posts your comments using hashtag #WomenVetsRock to

ask questions during the Twitter Chat at 7 pm EST

Facebook:

September 30: Don’t miss next week’s Twitter Chat with #WomenVetsROCK next

week on Oct. 8 at 7p.m. I am going to be discussing the topic of “empowering young

women through mentorship.” Please join the conversation to find out more.

October 1: How could a mentor aid in your professional success? Find out during next

week’s Twitter Chat with #WomenVetsROCK on Oct. 8 at 7:00 pm EST as I share the

many benefits of having a mentor.

October 2: Don’t miss out! The #WomenVetsROCK Twitter Chat is just days away.

Please join Oct. 8 at 7:00 pm EST to learn more about Women Mentor Atlanta and how a

mentor could help empower you!

October 3: How do you ask someone to be your mentor? Join the Twitter Chat this

Thursday at 7 pm EST where I will be discussing this and so much more with

#WomenVetsROCK.

October 4: Pull up a chair this Thursday night at 7:00 pm EST for the Twitter Chat with

Women Veterans ROCK! We will be discussing how mentorship can empower young

women. Post comments and ask questions by using the hashtag #WomenVetsROCK!

October 5: Just a few days away from the Twitter Chat with #WomenVetsROCK. I am

so excited to share the benefits to having a mentor. Please tune in this Thursday night at

7:00 pm EST to learn more about the mentor/mentee relationship and all the great work

we are doing now at Women Mentor Atlanta.

October 6: Who’s excited for this week’s Twitter Chat with #WomenVetsROCK? I

know I am. I can’t wait to share all the ways having a mentor can aid in the development

of a young female professional and so much more! Join the conversation this Thursday

night at 7:00 pm EST. Don’t forget to post your comments and questions during the chat

using #WomenVetsROCK. See you there!

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October 7: Just one day away from the Twitter Chat with #WomenVetsROCK! Now’s

the time to start thinking about your questions you may have about the mentor/mentee

relationship! The chat will begin tomorrow night at 7:00 pm EST.

October 8: Today’s the day! I can’t wait to discuss the topic of “empowering young

women through mentors” this evening with #WomenVetsROCK at 7:00 pm EST. I will

be sharing all the potential benefits of a mentor/mentee relationship and my experience

with Women Mentor Atlanta.

October 8: Just hours away! I want to hear from your during tonight’s Twitter Chat with

#WomenVetsROCK. Please post your comments or questions you may have about

tonight’s topic of “empowering young women through mentors” using the

#WomenVetsROCK hashtag so we can retweet them. See you tonight at 7:00 pm EST!

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Women Veterans

ROCK! November

Twitter Chat

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#WomenVetsROCK Twitter Chat

Featuring Tynisa Haskins @Serve_Teach

“The Fundamentals of Public Speaking”

Thursday, November 19, 2015 at 7 p.m. EST

TWEET TIMELINE

6:00 PM In just 1 hour we’ll be sitting down w/ @Serve_Teach to discuss “The

Fundamentals of Public Speaking!” #WomenVetsROCK

6:15 PM DON’T MISS OUT! Follow @WomenVetsCLI to stay up-to-date with

our #WomenVetsROCK Twitter Chat series!

6:30 PM Waiting to join our November #WomenVetsROCK Twitter Chat at 7?

Don’t forget to follow @WomenVetsCLI & @Serve_Teach!

6:45 PM We’re minutes away from the #WomenVetsROCK Twitter Chat ft. SMSgt

@Serve_Teach, USAF! Pull up a chair and join us at 7 pm EST

6:50 PM WE’RE 10 MINUTES AWAY! Join us at 7 pm EST for the

#WomenVetsROCK Twitter Chat discussing public speaking tips.

6:55 PM We can’t wait to chat with @Serve_Teach from SMSgt @Serve_Teach,

USAF about how to be an expert public speaker!

6:55 PM Join the conversation by following @WomenVetsCLI & @Serve_Teach.

Use #WomenVetsROCK when posting comments and questions for RTs

CHAT GOES LIVE AT 7:00 PM EST

7:00 PM Welcome to our November #WomenVetsROCK Twitter Chat ft. SMSgt.

Tynisa Haskins, USAF @Serve_Teach!

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7:01 PM Tonight, we will discuss the fundamentals of public speaking and share

tips on how you can improve your communication skills

#WomenVetsROCK

7:02 PM If you would like to join the conversation, please follow us on Twitter &

use #WomenVetsROCK when posting comments or questions!

7:03 PM Public speaking is a tricky, but necessary skill many professionals need to

refine. #WomenVetsROCK

7:04 PM Mastering public speaking can boost confidence and increase your

awareness of a variety of topics #WomenVetsROCK

7:05 PM @Serve_Teach What is the first step when presenting a speech or

beginning a presentation? #WomenVetsROCK

7:10 PM @Serve_Teach Let’s talk about visual aids. Do you find them valuable or

a distraction? #WomenVetsROCK

7:15 PM @Serve_Teach Can you share 3 of your favorite tips for preparing a

speech? #WomenVetsROCK

7:15 PM Join our conversation about the fundamentals of public speaking by

following @WomenVetsCLI & @Serve_Teach on Twitter!

7:15 PM Don’t forget to use #WomenVetsROCK when posting comments and

questions so we can RT you!

7:20 PM @Serve_Teach Do you have 1 or 2 strong opening techniques you would

suggest? #WomenVetsROCK

7:24 PM It is important to present a clear and concise message to your audience!

#WomenVetsROCK

7:25 PM @Serve_Teach How can improving your public speaking skills improve

your opportunities for professional success? #WomenVetsROCK

7:35 PM @Serve_Teach What tips do you have to avoid distractions or nervousness

when speaking? #WomenVetsROCK

7:45 PM @Serve_Teach How important is it to know your audience?

#WomenVetsROCK

7:45 PM Our #WomenVetsROCK Twitter Chat is almost over! Don’t forget to use

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the hashtag to ask your questions about public speaking!

7:50 PM @Serve_Teach What are 1-3 things one should avoid doing when

speaking in a professional setting (colleagues / groups)?

#WomenVetsROCK

7:55 PM @Serve_Teach Could you give an example of a public speaking challenge

you had to personally overcome? #WomenVetsROCK

8:00 PM @Serve_Teach Do you have any final tips for our young professionals on

the rise? #WomenVetsROCK

GOAL END TIME IS 8:00 – 8:15 PM EST

DEPENDING ON PARTICIPANT QUESTIONS

POST-CHAT TWEETS

8:05 PM We’d like to thank SMSgt Tynisa Haskins, USAF @Serve_Teach for

sharing her public speaking tips with us! #WomenVetsROCK

8:07 PM If you missed tonight’s #WomenVetsROCK Twitter Chat, don’t worry!

You can find highlights on our website at womenvetsrock.org

STORIFY TWITTER CHAT ARCHIVE LINK TO FOLLOW

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GRAPHICS:

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#WomenVetsROCK Twitter Chat

Social Media Guide

Senior Master Sgt. Tynisa Haskins, USAF @Serve_Teach

Thursday, November 19th, at 7 pm EST

INSTRUCTIONS

The following status update options are to be copied and pasted directly into Facebook

and Twitter. The Twitter updates could even be used to support a mobile-to-mobile text

campaign. Please be advised that the shortened bit.ly links featured in each message

must be used exactly as they appear below or they will not work (capitalizations versus

lowercase letters, etc.). That being said, it is best to copy and paste this information for

social media sharing by using a desktop computer or by copying the message directly into

the body of an email so that one can later copy it using a mobile device (texting). Please

contact Yasheaka Owens ([email protected]) if you have any questions or

suggestions.

The Facebook post samples are flexible can be modified as needed. The tweets for

Twitter have been drafted so that they meet the 140 character limit and you should avoid

altering them if possible.

LINK GUIDE

Official Website: http://www.WomenVetsROCK.org

Official Facebook Fan Page: http://on.fb.me/20j2l8p

Official Twitter Account: http://bit.ly/1Q27a1a (@WomenVetsROCK)

Event Information on WVR Website:

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EVENT TIMELINE

6:30 PM - 7:00 PM WVR Social Media Team Prep Session

7:00 PM - 8:00 PM #WomenVetsROCK Twitter Chat

About Women Veterans ROCK!

"Women Veterans ROCK!" is a Coalition of Women Veteran Organizations and Women

Advocacy Organizations Supporting Women Veterans & Military Families. We are

supporting them in the areas of: Housing; Employment; Education; Financial Stability;

Health & Wellness. We achieve our mission through four successful signature programs

including the: Veterans Day Rally; Women Veterans Summer Retreat; Women Veterans

Civic Leadership Institute; and our “Get To Know Us” Series of Outreach Programs and

Activities. Women Veterans ROCK! is sponsored by The Healthy Caregiver Community

Foundation, a 501(c)(3) nonprofit community organization. For more information, please

visit www.WomenVetsRock.org.

Sample Twitter Posts:

Want to learn how to become an effective public speaker? Join the conversation on

Twitter. hashtag #WomenVetsROCK tonight!

Don’t miss out on my Twitter chat with @WomenVetsCLI. I’ll teach you how to become

an expert in public speaking! #WomenVetsROCK

Make sure you follow me at & @WomenVetsCLI to participate in the #WomenVetsRock

Twitter Chat on Nov 19 @ 7 PM EST

Find out all you need to know about the fundamentals of public speaking! Join in the

conversation tonight! #WomenVetsROCK

What does it take to become an expert public speaker? Find out on my Twitter chat with

@WomenVetsCLI Nov 19 at 7 pm EST #WomenVetsROCK

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Not the best at public speaking? I’ve got you covered! Join in my Twitter chat with

@WomenVetsCLI to learn more. #WomenVetsROCK

TWITTER POSTS FOR NOVEMBER 19

Don’t miss out! Join the conversation about public speaking tonight @ 7pm EST.

Hashtag #WomenVetsROCK to make sure your voice is heard!

It’s not too late! There’s still time to join the conversation. Post your questions using

#WomenVetsROCK to make sure your voice is heard

Facebook:

Don’t miss out on #WomenVetsROCK Twitter Chat, November 19th at 7 p.m. EST.

featuring SMSgt Tynisa Haskins. Learn the art of public speaking! Don’t forget to follow

@Serve_Teach and @WomenVetsCLI #WomenVetsROCK #TwitterChat

Who’s excited for this week’s Twitter Chat with #WomenVetsROCK? I know I am!

Make sure to tweet your questions hashtagging #WomenVetsROCK to make sure your

question is heard and answered! Tune in on November 19 at 7 pm EST. I will share with

you all, the tips and tricks of public speaking. Hope to see you there! #TwitterChat

Just one week away from my Twitter Chat with @WomenVetsCLI November 19th at 7

pm EST. about the fundamentals of public speaking! Be sure to post your comments and

questions by hashtagging #WomenVetsROCK and don’t forget to follow me at

@Serve_Teach to stay involved!

FACEBOOK POSTS FOR NOVEMBER 19

TODAY’S THE DAY! Join me by following @Serve_Teach on Twitter for the

#WomenVetsROCK Twitter Chat tonight at 7 pm EST to learn the fundamentals of

public speaking. You don’t want to miss it!

Counting down the hours! Join the conversation today on all you need to know about

public speaking. Make sure to follow @Serve_Teach and @WomenVetsCLI and hashtag

#WomenVetsROCK to make sure your voice is heard!

It’s not too late to learn the fundamentals of public speaking. Pull up a chair and join the

conversation. Ask your questions and comments with #WomenVetsROCK #TwitterChat

and don't forget to follow me! @Serve_Teach. See you tonight!

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Women Veterans

ROCK! Social

Media Management

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2015 Social Media Plan for Women Veterans ROCK!

Monday:

Making it Monday (#MakingItMonday ) –Post an article that

highlights a women veteran on the rise or a success

story--Any article that promotes women veterans

and encourages success amongst target audience.

Tuesday/Thursday:

A post that goes along with a graphic

Wednesday:

Open forum – (#OpenForum) -this is an article that

encourages discussion and interaction. Try to find

articles with a controversial issue pertaining to

veterans or military

Friday:

Friday is a free for all but can also be spent to re-share old blog

posts. (Their blog can be found on their website:

http://www.womenvetsrock.org/blog-2/ )

Daily mix:

Promotions for upcoming events (WVCLI Fall Lecture series,

WVR Days on Campus etc.)

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SAMPLE FACEBOOK POSTS

Women Veterans Rock

16 November at 19:20 ·

Check out this article about a woman veteran who has experienced so many trials

including homelessness after Hurricane Katrina and battling cancer and has still

succeeded in coming to the aid of her veteran sisters. In 2010, Jas Boothe founded Final

Salute Inc., a non-profit organization with the mission of helping women veterans

succeed. Read how this veteran is taking "Never leave a comrade on the battlefield" to a

whole new level. # MakingItMonday

http://ow.ly/UHRRE

Leave no women veterans behind

Stories about veterans are often heart-stopping, heart-warming or heart-breaking. The

plight of homeless women veterans is heart-breaking.

washingtontimes.com|By Lawrence J. Fedewa

35 likes and 16 shares

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Women Veterans Rock

November 11

Happy Veterans Day. Thank you to all of those who have served. #VeteransDay #WVR20

12 Retweets and 14 Likes

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Women Veterans Rock November 5 Check out the @WomenVetsROCK Veterans Day Rally & Town Hall on Nov. 11-

http://on.fb.me/1N2EK1P #WVR20

5 Retweets

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Women Veterans Rock October 26 Check out this woman veteran's work for prosthetic limbs #MakingItMonday http://ow.ly/TQlc6

1 Retweet

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Women Veterans

ROCK! Day for the

Brave Social Media

Guide

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Day for the Brave Social Media Guide

Twitter:

Today is #DayfortheBrave! Our goal is to raise $2,020 in 24 hours for the Women

Veterans ROCK!’s 2020 Campaign!... http://fb.me/45NhnSCu1

It’s here! #DayfortheBrave is today & NOW is the time to make your donation!

http://bit.ly/1QpKmJb #WVR20

Support the WVR 2020 Campaign on the "Day for the Brave!" #WVR20

http://www.womenvetsrock.org/2015/11/10/day-for-the-brave/ …

Help us make history! On November 11, 2015 – we’re participating in #DayfortheBrave,

a 24-hour online giving... http://fb.me/4Bo5X8eiV

Facebook:

THERE'S STILL TIME! Support Women Veterans ROCK!'s 2020 Campaign for Public

Policy Days on Capitol Hill on the Day for the Brave! http://ow.ly/UuAmz # GivingDay

# VeteransDay

JOIN THE CAMPAIGN! Support Women Veterans ROCK!'s 2020 Campaign for Public

Policy Days on Capitol Hill! http://wp.me/p5l5sf-1rh # GivingDay # VeteransDay

Today is # DayfortheBrave ! Our goal is to raise $2,020 in 24 hours for the Women

Veterans ROCK!’s 2020 Campaign! Will you help us? http://bit.ly/1QpKmJb # WVR20

Support Women Veterans ROCK!'s 2020 Campaign for Public Policy Days on Capitol

Hill on the Day for the Brave! http://ow.ly/UuAmz # GivingDay # VeteransDay

Help us make history! On November 11, 2015 – we’re participating in # DayfortheBrave , a 24-hour online giving event for charities, and we’d love your support. Go to

dayforthebrave.org

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Graphics:

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Women Veterans

ROCK! Day Social

Media Data

2015

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Women Veterans Rock! SOCIAL MEDIA ACCOUNTS

Google AdWords - [email protected]

o January: 0 Clicks; 820 Impressions

o February: 29 Clicks; 6,919 Impressions

o March: 77 Clicks; 25,343 Impressions

o April: 64 Clicks; 22,315 Impressions

o May: 44 Clicks; 14,868 Impressions

o June: 54 Clicks; 8,694 Impressions

o July: 28 Clicks; 5,478 Impressions

o August: 25 Clicks; 3,663 Impressions

o September: 32 Clicks; 3,241 Impressions

o October: 41 Clicks; 6,158 Impressions

o November 1 - Present: 78 Clicks: 12, 122 Impressions

0102030405060708090

Google AdWords Women Veterans Rock

Clicks

0

5000

10000

15000

20000

25000

30000

Google AdWords-Women Veterans Rock

Impressions

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Google Analytics - [email protected]

o January: 686 Total Pageviews

o February: 2,263 Total Pageviews

o March: 4,509 Total Pageviews

o April: 3,068 Total Pageviews

o May: 3,856 Total Pageviews

o June: 5,153 Total Pageviews

o July: 4,446 Total Pageviews

o August: 3,384 Total Pageviews

o September: 3,980 Total Pageviews

o October: 3,935 Total Pageviews

o November 1 - Present: 3,373 Total Pageviews

0

1000

2000

3000

4000

5000

6000

Google Analytics Women Veterans Rock

Total Pageviews

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Facebook Facebook - WVR

o October 1, 2014 - 1,079

o Nov 1, 2014: 1,109

o Current Likes: 1,972

o 2015 Goal: 2,000

o URL:https://www.facebook.com/pages/Women-Veterans-

Rock/146350228729358

Facebook - WVCLI

o Jan 2015: 36

o December Likes: 151

o 2015 Goal: 100

o URL:https://www.facebook.com/pages/Women-Veterans-Civic-

Leadership-Institute/371302769695827

0

500

1,000

1,500

2,000

2,500

Facebook-WVR Facebook-WVCLI

Current Likes

Goal

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Twitter

Twitter - WVR

o Followers: 2,955

o 2015 Goal: 2,000

o URL: https://twitter.com/womenvetsrock

Twitter - WVCLI

o Followers: 53

o 2015 Goal: 50

o URL:https://twitter.com/WomenVetsCLI

0

500

1,000

1,500

2,000

2,500

3,000

3,500

Twitter- WVR Twitter- WVCLI

Followers

Goal

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The Cheyney

Foundation Social

Media Guide

December 2015

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Social Media Guide for December

2015

1.

Facebook: “The Cheyney Foundation has a mission to aid the Cheyney University of

Pennsylvania to prepare confident and responsible leaders and visionaries. To learn more

about how you can help give students from diverse backgrounds access to resources and

opportunities they need please visit the Cheyney Foundation’s website at

Cheyneyfoundation.org.”

Twitter: “To find out how your donation aids in the preparation of confident and

responsible leaders and visionaries visit cheynefoundation.org”

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2.

Posts to go with Graphic:

Facebook: “Without generous donations, The Cheyney Foundation would not be able to

fulfill its mission to promote the advancement of Cheyney University of Pennsylvania

through scholarships, faculty development, facilities maintenance and institutional

programs. To learn more about how you can donate visit cheyneyfoundation.org.”

Twitter: “Without generous donations the advancement and development of the Cheyney

University would not be possible. Donate @ cheyneyfoundation.org”

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3.

Posts to go with Graphic:

Facebook: “The Cheyney Foundation is dedicated to educational programs like The

Aquaculture and Education Laboratory and The Fine Arts Degree Program. These

programs and many future programs would not be possible without generous donations.

To find out more about how you can support Cheyeny University’s educational programs

please visit cheyneyfoundation.org.”

Twitter: “Educational programs like The Fine Arts Degree Program would not be

possible without our generous donations.Donate @ cheyneyfoundation.org”

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