Yo u r V I P i n v i t a t i o n t o j o i n o u r Te a m

Life really does begin at 50!

At the age of 50 and as a relative newcomer to circuit racing – John McCullagh was crowned the Porsche Club of Great Britain Motor Racing Champion. Porsche Cars GB, Redline Racing and John McCullagh are now inviting you to join us in the fastest and most prestigious one make motor racing series in the UK. The Porsche Carrera Cup of Great Britain provides partners with outstanding opportunities for brand exposure, marketing, communications and business development.

Sponsorship in the Porsche Carrera Cup GB: •  3,000,000 UK TV Viewers •  378,000 trackside spectators •  Corporate hospitality with Porsche •  Brand transfer and association with Porsche •  Brand Ambassador – John McCullagh •  Branding •  Digital Media •  Print Media •  Radio Coverage •  Inclusion in Porsche Marketing

‘Sponsorship that works’ Porsche Cars have said*…..‘Sponsors of drivers and teams connect their brands to the Porsche marque and use the championship as a communication platform for both business to consumer and business to business activities. There is now so much awareness and excitement that surrounds the championship that in addition to the huge brand exposure sponsors achieve, it provides ample opportunity and scope for use in sponsors’ wider marketing communications.’ *Source – Porsche All New Carrera Cup 2015 Brochure

Porsche Carrera Cup GB partner brands include:-

Available Sponsorship Rights

•  Race Day Hospitality •  Entertain your guests at iconic motor racing

venues •  Race Day Branding

•  Your Branding placed on our car, drivers & team clothing alongside, Porsche, Michelin, Mobil 1, Adidas, Samsung and other leading brands in the pit lane.

•  Brand Ambassador •  Your very own ‘tame racing driver’ John

McCullagh will the perfect ambassador for your brand.

•  John will be available to attend your company events and as an experienced businessman is a very competent presenter and public speaker.

•  Marketing & Communications •  Professional marketing support to help you to

extract full value from your investment

•  Unique added Opportunities •  A race car can be made available to you for

display purposes at corporate events •  We can arrange corporate track days at which

your clients, staff or other guests can enjoy the thrill of a racing car alongside a professional race instructor; and we can round off the day with a ‘Race Taxi’ ride around the circuit with John McCullagh

•  Competitions to win VIP tickets to Join Porsche & the Team on Race Days

•  Guest Lounge •  Merchandising opportunities

Raceday Hospitality in the Porsche Paddock

•  Race weekend hospitality •  Business to business networking •  Fantastic PR possibilities •  Customer communications •  Product placement •  Display cars for events

Media Awareness

TV coverage in 2014 •  Over 3,000,000 people watched live television coverage

of the Porsche Carrera Cup GB on ITV4.

•  The highlights were also broadcast in the Motorsport UK series on ITV1 and twice on ITV4 in prime slots. This additional airtime took the total TV audience to over 20.8 million UK viewers (compared with 10.7 million in 2006).

Radio coverage in 2014 •  The Carrera Cup GB featured on 33

radio stations including BBC regional radio.

•  60 live reports were aired and pre-recorded.

•  30 second reports appeared in over 50 programmes.

•  The championship featured in a total of approximately 245 radio interviews and programmes.

Digital and social media •  The explosion of digital communications and social media has further heightened

exposure of and publicity for the Carrera Cup GB. •  10,000 users from the racing community used the dedicated championship live

stream www.porsche.co.uk/trackside. This features up-to-the-minute news, race reports, images, video and audio.

•  9,467,274 Facebook and 708,000 Twitter followers*. •  The main porsche.co.uk site contains Porsche Carrera Cup GB pages posting news,

photographs and information. This site receives 7,000,000 views per annum •  Full coverage is available online at www.ITV.com/ITV4 for 28 days after it has been

broadcasted on TV. *Porsche global Facebook and Twitter reach as of 17/10/2014, which selected Carrera Cup GB content is posted on.

Media Awareness

Autosport International Show From Karting to Formula 1, this annual event in January at the NEC in Birmingham unites the world of motorsport under one roof. Catering for both professionals and motorsport fans, Autosport International incorporates two trade-only days and two public days dedicated to motorsport enthusiasts. We will have a strong presence at the event with a dedicated stand that provides a great opportunity to meet the Porsche Motorsport team and understand more about Porsche Motorsport and the Carrera Cup GB.

Event spectators •  The Porsche Carrera Cup GB

enjoys one of the largest spectator numbers in British motorsport, with crowds to rival Premier League football matches.

•  An estimated 378,000 people travelled to watch a race at their favourite circuits in 2013.

Porsche news update News and updates from the Porsche Carrera Cup GB feature in the Porsche news update, an electronic newsletter which is sent to 175,000 customers and prospects four times a year. Christophorous Over 18,900 Porsche owners receive this bi-monthly Porsche magazine and there are Carrera Cup updates in each edition. Porsche Post The 15,000 members of the Porsche Club of Great Britain each receive the monthly Porsche Post magazine which carries reports and photographs from each round of the Carrera Cup.

John McCullagh has proven himself to be a winning high performance driver. He became the 2013 Porsche GB Club Champion by taking fourteen class victory's out of seventeen races and in 2014 was fourth in Class One, including podium finishes in two rounds. In 2013 John was ranked ninth in the Autosport Magazine list of the UK top 100 club racing drivers. Although he is relatively new to circuit racing, as a young man John was a very competitive and successful member of the British Junior Rally Team and the Austin Rover & Daihatsu UK rally teams. He contested both the British National & Open Rally Championships before retiring from the sport in 1991 at he age of twenty seven. John is also an accomplished business man and communicator who will be a valuable and committed ambassador for any brand.

John McCullagh

John McCullagh Motorsport CV 2014 - Porsche Club of Great Britain 4th in Class 1 – Porsche Boxster S 2013 – Porsche Club of Great Britain Motorsport Champion – Porsche 968CS 2012 – Entered the Porsche GB Club Championship Porsche 968CS 1992 to 2011 – Motorsport sabbatical 1991 – Team Daihatsu – UK Team Rally Driver – British Open Series

2nd in Class Daihatsu Charade GTTi 1990 – Lombard RAC Rally – 2nd in Class 5th Group Vauxhall Astra GTE 1990 – British Open International Rally Series – 2nd in Class 1989 – British Junior Rally Team & British National Rally Series – 2nd In Class 1988 – British Junior Rally Team & British National Rally Series 1987 – BTRDA National Rally Championship – Vauxhall Nova GPA 1987 – Austin Rover Maestro Team Driver 1986 – Entered competitive motor sport in the GM Dealer Sport Vauxhall Nova Challenge

The Porsche Carrera Cup GB

“I would like to welcome John to the Porsche Carrera Cup and I wish him and the Redline Team well for the season ahead.” Mark Webber Former Redbull Formula 1 Driver Now Porsche Works Driver in World Endurance Championship

Entering its thirteenth year in 2015, the Porsche Carrera Cup GB is at the very pinnacle of British motor racing and a firm fixture in every motorsport enthusiasts diary. Identical cars put driver skill in the spotlight and a combination of close, thrilling racing, and first class facilities for teams and drivers attracts some of the very best in the business.

With over 60 years of racing history and more than 30,000 victories to date, Porsche is the biggest manufacturer in the world to specialise in high performance cars and the most successful marque in motorsport. We are incredibly passionate about this heritage and proud to be a part of Porsche Motorsports family and its’ Spirit, Principles & Vision.

Why Porsche?

Redline Racing Team

Sponsoring the Porsche Carrera Cup GB - SAMSUNG “Samsung TV has been pleased to partner with Porsche and participate in the Carrera Cup over the past two seasons, as it has provided us with a relevant, exciting means of deriving quality content and other marketing assets. These in turn have enabled us to credibly and effectively engage an audience who appreciate our high end, premium screen products.” Guy Kinnell, Director, Head of TV/AV Division - Samsung

Redline Racing have established themselves as the most experienced and skilled Porsche engineers in the UK. As one of the most successful Porsche racing teams in the World, their impressive credentials include:- ü  20 years in top flight motor racing ü  7 Porsche Carrera Cup GB individual Driver Championship wins from 2007 to 2014 ü  7 Porsche Carrera Cup GB Team Championship wins from 2007 to 2014 ü  Vast experience of driver management and coaching ü  Track record of attracting and supporting the business aims of major team partners and

long term sponsors

Porsche Carrera Cup GB Calendar 2015 “The Porsche Carrera Cup Great of Great Britain in 2015 will be a breathtaking spectacle. We will be visiting Brands Hatch Circuit in the South East to Knockhill in Fife and will be provide fans with some of the most thrilling wheel to wheel entertainment that money can buy!”’ Simon Leonard Team Principal Redline Racing

Max Coates - Marketing coordinator Porsche Racing 8 Ellerbeck Way Stokesley North Yorkshire TS9 5JZ Mobile: 07783 725728 E-mail: max@scorton.com

Contact Us

Simon Leonard – Team Principal Redline Racing Earlsway Teesside Tehnology Park Thornaby TS17 9JU Business: +44 (0) 1642 2751911 (business) Mobile: +44 (0) 7976 522339 (mobile) Email: simon@rlr-ne.co.uk